Exhibit #975
I talk often about the hidden psychological forces that influence our daily habits and decision-making. These hidden forces play a much larger role in our lives than we'd like to admit, and most people won't admit it. Today, I'd like to talk about Exhibit #975. Is it really #975? Not sure....I'm just guessing at this point!
I recently stumbled upon a social media video in which a woman asked, "If you were offered a free vacation, but you weren't allowed to post any photos of the vacation on social media, would you still go?" She continued by saying that she would feel that a trip without social media photos would be "a waste," and thus would decline.
My first reaction to her question was, "Of course I’d go! In fact, I'd prefer not to share a single photo of my trip! Double win!"
I saw lots of similar remarks in her comments. However, the vast majority of people agreed with her. If you can't post photos of your trip on social media, what's the point? Thousands of people chimed in, arguing that there's not much of a point in going on a vacation if you can't share content from it. Many people said they'd rather pay to go on the same trip so they can post whatever they want.
Depending on the study, 45%-55% of Millennials and Gen Z care about their vacations looking good on social media. Some even select their travel destinations solely for the aesthetics of the soon-to-be social media posts. In other surveys, approximately 20% of people admit to posting photos to boast, while another 10% admit to posting photos to incite jealousy from their friends, family, and colleagues. Here’s another fun one. 75% of people say they get annoyed when friends and family post vacation photos, yet even so, 75% of those annoyed people will do the same by posting their own photos. It’s a social media arms race of vacation photos!
We, humans, are a weird bunch. Now, regardless of what side of the aisle you land on with this question, this is another piece of evidence illustrating just how much we're being influenced by culture. You and I might not be struck by this particular ridiculous affliction, but we're struck by some other, equally ridiculous afflictions. Somewhere, deep down in our psyche, we're being manipulated by a combination of our culture and our subconscious.
Maybe it's the vehicles we're buying. Maybe it's the houses we're living in. Maybe it's the clothes we're wearing. Maybe it's the clubs we're joining. Maybe it's the technology we're using. I'm not suggesting that we ought to stop being impacted by these forces. If we're human, it's inescapable. Instead, what I'm suggesting is that we become aware of it in our own lives. Once we have awareness, we can take it into account in our decision-making process and make better choices.
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