The Daily Meaning

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Travel, Parenting, Relationships, Meaning Travis Shelton Travel, Parenting, Relationships, Meaning Travis Shelton

Seeing It (Again) Through Their Eyes

Yesterday, our family embarked on our first post-school summer trip: Chicago! Having grown up not far west of Chicago, it's a city I've been to countless times. Though I love it, it doesn't have a "new" feeling anymore. However, it's Finn and Pax's first-ever time in Chicago, and it's been a real treat so far. Sensory overload at its finest. We grabbed some Chicago-style pizza, hit a massive candy store, and walked alongside Michigan Avenue and the river. Not too shabby for our first few hours in the city.

There's something different about being present for other people's first-time experiences, especially kids. It's almost like we get to experience it for the first time again. I felt like a little kid showing off my favorite toy. It was pure joy to show the boys a city that's been part of my life for as long as I can remember.

We're staying downtown, making a pilgrimage to Wrigley, catching a Blue Man Group show, scoping out The Bean, and spending some time at the Museum of Science and Industry. We'll have Italian Beefs, hot dogs, and probably enough ice cream to make President Biden blush. It won't be an inexpensive trip, but man, we'll be investing in memories. 

I've had many profoundly memorable experiences throughout my life. Seeing the Great Wall, exploring the Mongolian wilderness, wandering the streets of Hong Kong, country-hopping the Middle East, and adventuring through Europe. All of these memories are special to me. But there's nothing more special than experiencing something through another's eyes. It's the power of community and shared experiences. It's the bonding that happens. An unspeakable connection that we know will last a lifetime. 

Investing in memories is an amazing endeavor, but doing it alongside people we care about ratchets it up to a whole new level. I made my first trip to Wrigley when I was seven years old, then proceeded to visit it at least one time per year for the next 20 years. It holds a special place in my heart. Tonight, I get to take my own seven-year-olds to their first game at Wrigley. I can't wait to invest in those memories and watch the game through their eyes. It may be my 100th trip to Wrigley, but it might as well be my first.

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Spending, Budgeting Travis Shelton Spending, Budgeting Travis Shelton

Plug the Leaks

It's interesting how our instinct is often to cut back on the most prominent (and important) things in our lives. These families aren't alone! We all do it to some extent. I suspect one of the reasons we do this is because those prominent things are front and center; they are obvious.

"We need to stop spending so much on dining out."

"We need to cut back on travel."

"We need to quit going to games."

These are three comments made to me in the past few weeks. They are from three separate clients, each with their own financial tensions. Things feel tight. There's not enough margin to keep the train on the track, never mind make financial progress. Their natural inclination is to cut back, which is fair. However, I think they are sniffing up the wrong tree. 

The first family's love language is food. Going out to eat is one of their biggest bucket-fillers. 

The second family's passion is travel. It's their #1 priority, and it fuels them.

The third family are avid sports fans. Watching their teams play is one of their unifying and family-centric hobbies. 

It's interesting how our instinct is often to cut back on the most prominent (and important) things in our lives. These families aren't alone! We all do it to some extent. I suspect one of the reasons we do this is because those prominent things are front and center; they are obvious.

Here's what I think. I think it's prudent for these three families to cut back. However, I think cutting back on these suggested categories would be counter-productive and possibly detrimental. Instead, I recommend they find the leaks.....and plug them. Oh, there are always leaks! They have them, you have them, and I have them. Expenses (big or small) that are either redundant or fail to add value to our lives. 

  • A subscription for a streaming service that we don't watch. 

  • A membership for a gym we don't even use. 

  • Extra product that we won't use or will ultimately go bad. 

  • A loan payment (plus insurance, maintenance, etc.) for a vehicle rarely driven.

Instead of indiscriminately cutting some of these families' most valuable expenditures, we looked for leaks. Here's what we found: One family found $300 of monthly leakage, another found $650, and the third found $1,700!!!

With very little effort, these families were able to recoup this cashflow in their monthly budget, which reduced their financial tension. It also prevented them from having to cut back on the things they value most. Huge wins!

Plugging the leaks is so powerful! Maybe you have some leaks. I suspect you do. I challenge you to find them, plug them, and use that found money for things that truly add value to your life!

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Relationships Travis Shelton Relationships Travis Shelton

Never Taking These For Granted

Last night, I had the honor of attending a friend's wedding. He's a young man I met in the Boundary Waters, and our friendship quickly grew. There's more to say about that relationship in a future post, but I want to focus on the wedding. 

During the ceremony, the pastor made a really insightful point. He directed the bride and groom to look into the audience, reminding them that this collection of individuals comprises all the most important people in their lives. And I was in that room! When the pastor framed it that way, what an incredible honor to be part of such a pivotal day in that couple's journey. 

It's a day and a moment etched in time. Someday, 30 years from now, when they celebrate their 30th anniversary, I'll reflect on being part of their beginning. And I hope I’m still a meaningful part of their life (and vice versa). To be valued and trusted to the extent I get to be part of their biggest day.....amazing! I never take that for granted. These are the types of things that cannot be purchased. No amount of money can create them. They are priceless moments that can only be the product of investing in relationships.

I’m so excited for the new bride and groom, and I had an absolute blast catching up with a few friends I haven’t seen in a long time. What a night!

In a life filled with so much pain, suffering, and turmoil, these little moments of joy and celebration are worth memorializing. They are worth cherishing. They are worth holding onto. 

Short and sweet today! Here's my challenge for you. Find the moments to cherish. Seek them out. Create them if you can. Don't take them for granted. Savor them. Etch them into your memory. Embrace them for the beauty they bring to your life. 

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Meaning Travis Shelton Meaning Travis Shelton

Parable of the Corncobs

Today's post is courtesy of blog reader Bobbi. Once in a while, Bobbi will bless me with an e-mail in reply to my daily posts. Sometimes she challenges me. Sometimes she encourages me. Sometimes she provides ideas. Recently, she shared a story that my Stepping Over Quarters post reminded her of. 

Bobbi's mom talks about how when she was growing up, they used to throw whole cobs of corn into the feedlot for the cattle. After the cattle had grazed the corn, the kids were responsible for picking up the bare cobs for use as fuel to heat the house during winter. Bobbi's mother explains that her strategy was to seek out the best cobs she could find. Her mother's response: "Don't step over cobs looking for cobs." In other words, don't disregard what's right in front of you in pursuit of what's in the future. 

That's beautiful, isn't it!?!? Man, I can't even tell you how many cobs I've stepped over in my pursuit of cobs. It's so easy to miss what's right in front of us. The future is full of wonder, optimism, and possibilities......but so is the present! If all we do is look ahead, we miss the beauty and meaning of what's right in front of us. 

Guilty as charged. You can take me to my cell, officer. How convicting. I can proudly say I've become much better in this area in the past several years, but I can still easily fall into this trap. I can expressly point out days I failed to embrace the moment, all because I was fixated on the days ahead. I regret that. Unfortunately, I can't get any do-overs. Fortunately, I can learn from my mistakes and hopefully avoid similar outcomes in the future. 

Here's my challenge today. Don't step over cobs looking for cobs. Embrace the present. Squeeze every ounce of meaning from it. Enjoy it for what it is. Tomorrow will be here soon enough. When it comes, we can enjoy that, too. 

Bobbi got me again, and today, I hope she gets you, too. Enjoy those cobs!

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Meaning Travis Shelton Meaning Travis Shelton

What Does Popcorn Smell Like?

Fun Fact: I don't have a sense of smell. I never have. It's hard to explain what that’s like. My brain can't even comprehend the basics of it. Here's an example:

Sarah: "This popcorn smells amazing!"

Me: "What does popcorn smell like?"

Sarah: "Like popcorn!"

Me: "But what does that smell like?"

Sarah: "Like warm butter." 

Me: "What does warm butter smell like?"

Sarah: "Like warm butter." 

Me: ..........

While Sarah did a terrible job explaining this concept to me, there was nothing she could have said for me to comprehend it. I don't know what I don't know, and no mere words will fill that gap for me. 

So many of the meaning over money principles are similar: obsessively pursuing work that matters, living without debt, experiences over things, giving sacrificially, among others. These concepts are easy to criticize and hard to internalize. Just like the smell of popcorn is so obvious to Sarah (and incomprehensible to me), the meaning over money concepts are obvious to me and many others (and incomprehensible to the majority of society). 

I'm not sure I'll ever experience the sensation of smell. It feels like a closed door that will never open. I don't know what I'm missing, to be honest. 

On the flip side, the door to meaning is open for all. Most people may not know what they are missing, but that's where we come in. We have the opportunity to live it out in front of people's eyes. Each day, we can show the world what it looks like to pursue meaning and take the road less traveled. It's going to look weird. It may get criticized. People may even laugh at us. Ultimately, it's worth it, and if we're lucky, it might inspire others to pursue it in their own journey. 

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Impact Travis Shelton Impact Travis Shelton

Don't Let You Bring You Down

Ugh, it happened again. Who am I kidding? It ALWAYS happens!

Ugh, it happened again. Who am I kidding? It ALWAYS happens!

Yesterday, I had the honor of guesting on a podcast. It was a live recording with a few dozen people watching, and will be released on a broader scale in about six weeks. I look forward to sharing it with you when it gets officially published. 

I thought it went great.....until about five hours later. Then, it happened again....because it always happens. The self-talk started to creep in. Questions start dancing through my head:

  • Did I talk too much?

  • Did I make sense? 

  • Did I adequately answer their questions?

  • Did I drone on? 

  • Did I bore them?

  • Did I let them down? 

  • Did I miss the social cues?

  • Did I disrespectfully monopolize the time?

  • Did I sound like an idiot?

Crap, this always happens! 

I used to seek ways to stop the self-talk from happening. How do I silence it? How do I shut it up? How do I kill it? Then, it dawned on me. I'm not sure I'll ever stop it, but perhaps that shouldn't be the goal. Instead, the mission shifted. Instead of trying to end the self-talk, I realized I needed to alter what I do with it. 

The way I see it, we have two choices when (not if) the self-talk hits:

  1. We can let it crush us. We lose confidence, cower, and step down from our opportunity to make a difference. We begin to intentionally avoid situations where this type of self-talk could creep in. For me, that would mean no more speaking, no more podcasting, no more writing, no more guesting. There's definitely a scenario where I could mostly eliminate most of my self-talk. However, to make that happen, I have to voluntarily give up my opportunity and responsibility to make an impact. 

  2. We can call it what it is - a liar - and simply move forward. It's like that one guy on the basketball court who is always running his mouth. He's continually talking trash, trying to get under your skin. Instead of yapping back or letting it mess us up, we just play our game. We keep going, knowing the mission is too great to let some annoying trash talker in our head get the best of us. 

Today's piece isn't advice or shared wisdom. Rather, it's a reflection of what I deal with, assuming I'm far from alone. If that's true, then you can know you aren't alone. We can be not alone together. I'm choosing option #2 above, and hope you do, too. It's not easy, but it's worth it. 

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Budgeting, Behavioral Science Travis Shelton Budgeting, Behavioral Science Travis Shelton

Move the Decimal Left

Far too often, we burn ourselves out by dwelling on the minutiae. We spend so much of our time and energy trying to get the tiny details right that we lose sight of the big picture. Some of you know exactly what I'm talking about!

$4,125.85

How do you read this number? The correct answer is four thousand, one hundred twenty-five dollars and eighty-five cents. 

The better answer is forty-one hundred dollars. 

16 syllables vs. 7 syllables.....and a whole lot of noise. 

Whenever I work with clients, my mantra is simplify, simplify, simplify. I don't deal with precise numbers. When logging monthly budget numbers, I round to the nearest dollar. I've never once used cents, and I never will. Whenever I log assets and debt on a net worth statement (which happens every meeting for every client), I round to the nearest hundred dollars. Yes, hundreds. Here's an example:

Let's compare the three columns. The leftmost column represents the precise answer. The middle column shows the figures rounded to the nearest dollar. The rightmost column displays the figures rounded to the nearest hundred. Now, which column do you find the easiest to comprehend, visualize, and discuss? Undoubtedly, it's the right column! This simplified representation not only makes financial data more readable and digestible, but also empowers you to have more meaningful discussions about your finances. It might ruffle the feathers of my accountant friends, but that's just a little bonus treat for me!

Far too often, we burn ourselves out by dwelling on the minutiae. We spend so much of our time and energy trying to get the tiny details right that we lose sight of the big picture. Some of you know exactly what I'm talking about!

Confession: I haven't balanced my checking account in over 30 years. I intentionally budget each month and track what happens. I can tell you how much I've spent on gas over the last 15 years, but it's not a precise number. However, it's a correct number. Why? When we round thousands of transactions, the laws of probability tell us that half will round up and half will round down.....meaning it will all work out in the end. If I were to reconcile five years of my personal finances, I suspect my margin of error would be a fraction of a fraction of a percent......you know, a minuscule rounding error. 

Is it perfect? No. But it's sustainable, digestible, and repeatable. If I had been obsessed with pennies in my budgeting process, I would have quit 15 years ago. Instead, I simplify, simplify, simplify. My process is clean, easy, and user-friendly.

I can't even tell you how many people I've worked with who insisted on getting everything perfect down to the penny, only to burn out and quit mere months later. This money stuff doesn't have to be rocket science. It should be simple, but it can only be simple if we make it simple. 

Here's my encouragement for you today. Move that decimal point left! Don't zoom so far in that you miss the big picture. If using round numbers helps you understand and execute your money better, more power to you. Don't aim for perfection. Aim for progress!

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Behavioral Science, Impact Travis Shelton Behavioral Science, Impact Travis Shelton

Desperately Seeking Accountability

In a world where we don't want accountability, we really, really want accountability. We're desperately seeking accountability.

Yesterday's podcast episode hit unexpectedly hard. Within just a few hours after its release, I received at least a half-dozen messages. It was about how our human predisposition to make excuses robs us of the life we deserve. There's always an excuse if we want there to be one. Ultimately, though, the podcast episode meandered to the idea of accountability. This is where the episode hit so many people. 

In a world where we don't want accountability, we really, really want accountability. We're desperately seeking accountability. To prove this point, I mentioned how hard it is for single people to successfully navigate their finances. In theory, this is backward. Single people have a simpler financial structure and don't have to deal with a partner's incongruent goals/desires. A single person is the boss, and they get to execute the plan solely in accordance with their wishes. Yet, single people struggle like no other. 

Why? Accountability, accountability, and accountability. Or perhaps, more accurately, the lack of accountability. Yes, it's true that two married people will have financial disagreements, differing wants, and tension at times. All true! However, they also wake up each morning staring at their accountability. Every day, when I go out into the world to serve people and financially provide for my family, I'm accountable for doing what I say I'm going to do. Sarah is counting on me....and vice versa. We must follow through on our budgeting, saving, spending, giving, investing, paying the bills, keeping insurance policies in place, and several other financial-oriented tasks. That mutual accountability isn't the sole reason it all gets done, but boy, it's a big driver. 

This is where my single friends can struggle. Ultimately, nobody is holding them accountable to budget, spend, save, give, etc. If it happens, it happens. If it doesn't, it doesn't. Nobody else will even know. There's something defeating about that. It lacks consequence. It lacks reward. It lacks celebration. 

Whether you're single or married, you still face these same dynamics somewhere in your life. I have two: reading and lifting. I can't read a book or get my butt into the gym, but I've released two podcast episodes per week for three years and one blog post per day for 550 consecutive days. Why? Accountability! My podcast listeners and blog readers are there to hold me accountable. If my blog doesn't send at around 6AM CST, I immediately get texts from people checking to see if I'm ok. Many podcast listeners, similarly, have a set rhythm on how/when/where they listen to our podcast episodes each week, knowing new episodes will be released on Mondays and Wednesdays. That accountability is the difference between winning or losing. Between following a calling or falling apart. Between achieving a goal or whiffing. 

If something is important, find accountability. If there's no natural accountability, manufacture it. Create structure that provides you with whatever ingredients you need to follow through. You don't have to, but you deserve to. We are desperately seeking accountability. 

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Behavioral Science Travis Shelton Behavioral Science Travis Shelton

Never Let a Phone Do a Laptop’s Job

If you've followed my content for any period of time, you probably know I'm obsessed with behavioral science. It's been a passion of mine for the last decade, and it plays a vital role in my coaching work. One of my favorite dynamics of behavioral science is the differences between generations. Even before I get to know someone, I have a baseline understanding of some of their behavioral wirings just based on their age. Here are some examples (these are generalizations, not absolutes):

  • Baby Boomers are very secretive about money, while GenZ and younger Millennials tend to be extremely transparent (almost shockingly so). 

  • Most Millennials weren't taught about money as kids. 

  • Boomers and GenX are more likely to value possessions, while Millenials and GenZ are more likely to lean into experiences. 

  • GenZ is far less likely to let finances drive their decision-making (especially job selection). 

  • Boomers and GenX prefer to purchase products from people, whereas Millenials and GenZ prefer to buy directly (without the relational aspect). 

Some of these differences are profound, while others may seem trivial. However, there's no denying that the era we grew up in has left an indelible mark on how we perceive the world today. Despite sharing the same world, we all interact with it in our unique ways. 

That brings us to today's topic. There's one fun little nuance that I've watched play out for years. Then, as I was scrolling through some news articles last night, I finally saw it discussed. You can read about it here. In short, there's a silent generational divide about how transactions should be made. Let's do a little quiz. Answer "yes" or "no" to each.

Would you buy the following item on your phone

  • Laundry Detergent?

  • Movie Tickets?

  • Kitchen Gadgets?

  • Hotel Room?

  • Fridge?

  • Airline Flight?

  • Signing an Apartment Lease?

  • Buying a Car? 

  • Signing Documents to Buy a House?

Some of you started sweating as you moved down the list. Where the anxiety kicks in is probably an indication of your age. The cultural phenomenon at hand is how the younger generation will literally make the most significant transactions in their life on their little cell phone screen. I gotta be honest. As an old Millennial, I start getting anxious after the hotel room bullet point. That's my cutoff. Anything further down merits busting the computer out. No quesitons, no excuses. To me, that's just being prudent. To someone younger, it's a paranoid waste of time. 

I once had a young client purchase a car using only his cell phone. I about had a heart attack. I buy hotel rooms monthly on my phone, but the idea of buying flights on my phone sounds terrifying. And don't even get me started about legal documents. Give me the biggest screen I can find!

What's the point? It’s NOT to make sweeping criticisms of any generation. Rather, it's to highlight how differently each of us experiences and interacts with the world. Explore those differences. Celebrate those differences. Laugh about those differences. Learn from those differences. We have so much to learn.....from both those older AND those younger. 

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Meaning, Spending Travis Shelton Meaning, Spending Travis Shelton

So Ridiculous That It’s Perfect

I just received the most random message from a friend. She shared that her partner just purchased her the most ridiculous Mother's Day gift ever imagined. She is correct. I can, in fact, confirm it's the most outlandish gift I've ever witnessed.

I just received the most random message from a friend. She shared that her partner just purchased her the most ridiculous Mother's Day gift ever imagined. She is correct. I can, in fact, confirm it's the most outlandish gift I've ever witnessed. In her message was a tongue-in-cheek question about whether this gift was a "smart financial decision." 

Of course this purchase wasn't a smart financial decision. After all, it's peak ridiculous. The obvious answer to her question is, "No," this wasn't a good financial decision. It was an absolute waste of money. It was foolish. It was irresponsible. It was non-sensical. .......

.......It was perfect! Through the lens of investing in mission and memories, he hit the nail on the head with this gift. Yes, it was ridiculous. So much so that she took time out of her day to message me about it. It's truly the most ridiculous thing I've ever seen. Yet, it was perfect. Here was my message to her:

"This is a brilliant move. The two most important things to invest in are mission and memories. And something tells me you will remember this forever. Amazing investment!"

This is why it's so important to stop obsessing about needs vs. wants. Instead, we should look through the lens of value and meaning. Does it add value? If so, it's probably a worthwhile purchase. Does it provide meaning? If so, it's probably a worthwhile purchase. Mission and memories usually fit the bill. Value, value, value. Meaning, meaning, meaning. 

Yes, my friend received the most ridiculous gift ever created. Yes, it was perfect. She will remember it forever. Heck, I may remember it forever. Do something outlandish today. Be wasteful. Be irresponsible. Make a decision that makes you scratch your head. Do something that makes other people roll their eyes. Get labeled as the weirdo. But for heaven's sake, invest in mission and memories. You won't regret it, and neither will those in your orbit. 

Happy Mother's Day!

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Travel, Meaning, Parenting Travis Shelton Travel, Meaning, Parenting Travis Shelton

Juicing Meaning With Tradition

Today’s post is brought to you from a tent in the middle of nowhere, hacked out on my phone. I’m on a camping trip with the boys, and we are having a blast.

As I always say, we need to invest in memories. Memories are the one thing we can buy that won’t one day end up in a landfill. Memories are forever. Memories bond us. Memories are intertwined with meaning.

There is one way to juice up memories, though: when they are shrouded in tradition. This camping trip, for example, is a Shelton family tradition. It’s the fifth consecutive year we’ve done it, beginning when the boys were just three. We anticipate it each year. The boys talk about it the months leading up to it. They share stories of past trips and plan all the activities they want to do on the upcoming trip. Just last night, we rode horses, shot BB guns, ate too much food (including s’mores, of course), and played soccer. It was a blast.

Camping trips are always fun, but traditional camping trips are juiced up. There’s something extra special about them. I hope one day my kids tell their kids stories about this tradition. Heck, maybe they will even be inspired to create their own traditions when they become parents.

Here’s the thing about traditions. They don’t need to be elaborate, expensive, or over the top. We have take-out pizza and watch a movie every Friday night. That’s a pretty simple one, but it’s impactful. It becomes part of our family’s rhythm. It creates anticipation and excitement. It juices the memories.

As my kids get older, it’s fun to let them help craft the traditions. They have ownership. They have creative liberties. Through it all, it’s about investing in memories, and perhaps juicing them up.

Traditions + Memories = Extra Meaning

What are some of your family’s traditions?

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Impact Travis Shelton Impact Travis Shelton

More Tolls, More Quarters

You’ll never guess what happened yesterday! Just hours after sharing yesterday’s toll story, I had my very own toll story. Even more impressive, my story also involves stepping over quarters to pick up nickels. As my week in Houston was wrapping up, I ordered an Uber to drive me to the airport. About a half mile into the trip, the driver looked back at me and asked, “How are you doing in time? In a hurry?” Interesting question. What if I said yes? Would he gun it and drive 90 MPH like a scene out of Fast and Furious? Oh well, no big deal. I turned my attention back to whatever I was doing.

Then, about 20 seconds later, he took an unexpected turn. Before he picked me up, I looked at the map to see what route we would take. Therefore, his sudden turn piqued my interest. Then, it hit me! Thinking back to my pre-drive map session, I noticed it said our route would include a toll….something in the $2.50 range. Ah, that’s it! The Uber driver, now knowing I wasn’t “in a hurry,” decided to take the non-toll route. Why? Because the fare I paid included the toll cost, and if he didn’t have to pay that toll, he could effectively pocket that toll money for himself. 

The moment he initiated his little detour, my GPS updated and said we would arrive 21 minutes later than just a few seconds prior. It ultimately took 18 minutes longer. In other words, he made $8.33/hour for his little toll money grab. All the while, he could have simply and efficiently dropped me off and immediately grabbed a higher-margin drive while at the airport. Worse, his poor and selfish service cost him part of his tip, negating any upside he was trying to gain by playing chicken with my schedule. Had he just served me well, my tip would have been the financial upside he sought. Honest. Deserved. Earned. Instead, he tried to take advantage of someone.....and lost. 

Doing the right thing is always the right thing. Not just because it’s the right thing, but because, in the long run, the right thing is usually the better thing. 

Don’t step over quarters to pick up nickels, and definitely don’t step on others while doing it. Words to live by! I hope you have a blessed day. 

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Behavioral Science, Spending Travis Shelton Behavioral Science, Spending Travis Shelton

Stepping Over Quarters

This is a perfect example of how a scarcity mindset can cost us. In an effort to save a few bucks, we inadvertently cost ourselves far more than we were trying to save in the first place.

During a recent conversation with a friend, he began sharing about how prudent and wise he is with his money. I didn't solicit this information, but these types of conversations tend to come my way. Anyway, he shared several examples of how he saves money through his various day-to-day decisions. Like this one: "I save $3 in tolls every day by taking the non-toll roads to work." $3 per day works out to roughly $60 saved per month. On the surface, that would appear to indeed be a prudent move. 

Then, I asked a follow-up question: "How much longer is your commute this way than if you just pay the tolls?" His response: 20 minutes per day.

My next question: "How much do you make at your job?" His response: I bill at $65/hour. 

I explained that he is effectively making $9/hour by not taking toll roads, but giving up $65/hour of billable work time in exchange. In other words, for every day he saves $3 by taking the longer commute, he costs himself $21.67 of revenue. That $18.67/day difference equates to a $373 worse outcome over a four-week stretch! That's more than $4,800/year he's losing out on!!!!!

"Yeah, but I save $3 every single day!"

This is a perfect example of how a scarcity mindset can cost us. In an effort to save a few bucks, we inadvertently cost ourselves far more than we were trying to save in the first place. Or as the expression goes, stepping over quarters to pick up nickels. 

Whenever we make financial or life decisions, we have to weigh both sides of the equation. For every benefit there's a cost, and for every cost there's a benefit. When we focus on just one side, we'll make poor decisions. I guarantee you're doing it right now. Heck, I guarantee I'm doing it right now. 

As I've discussed at length on this blog and the podcast, cost isn't the metric we should dwell on. Rather, we should aim to understand the value we're getting for the cost. Some cheap things are expensive, and some expensive things are cheap. It's our job to assess it through our own unique lens, and make whatever decision is best for us. 

I texted my friend yesterday morning. He took the toll road. 

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Behavioral Science Travis Shelton Behavioral Science Travis Shelton

The Paradox of Choice

Have you ever been to Cheesecake Factory? Reviewing their menu feels like you're thumbing through the Bible, attempting to find the Book of John. It's nuts!

Over the last few months, my social media feed has been inundated with Mother's Day gift ideas (the algorithm must see me as a stereotypical dad). I'm talking about crazy, unique, creative, amazing ideas. I love them all!

Nearly 20 years ago, I read a book called The Paradox of Choice, by Barry Schwartz. It's a fantastic read, and I highly recommend it. The premise is simple: While we think we want more choices and more options, science shows that an abundance of options actually causes stress, paralysis, frustration, and, eventually, regret. 

Have you ever been to Cheesecake Factory? Reviewing their menu feels like you're thumbing through the Bible, attempting to find the Book of John. It's nuts! Here's my experience with Cheesecake Factory. I spent 7 minutes reviewing and re-reviewing the menu. When every member of my party has already ordered, and the waitress is glaring down impatiently for me to speak, I stressfully blurt something out. Then, when the food arrives, I'm immediately crushed with order regret. Why? Because the abundance of choices created a scenario where it's inevitable that I'll be disappointed. Yes, I'm weird.....but it's science!

Contrast that with a different type of restaurant. It's called Teriyaki Boys. I used to dine there when I worked in downtown Des Moines. Yes, their food is solid. However, there was a different reason why I frequented their establishment. They only have one menu item! It's a Teriyaki dish; you just select your meat (check out their menu). That's it! It's that simple. 

So many things in our lives are impacted by the paradox of choice. We act as though more options are better, but we're being harmed by our culture's abundance of choices every step of our journey. Unfortunately, we can't wave a magic wand to eliminate all the choices from our world.....that would be weird and evil. Instead, we can intentionally narrow the options on our own proverbial plate. Here are some examples in my own life:

  • Sarah and I enjoy watching TV shows together after the boys go to bed. We only have one show going at a time. We either watch that show or watch nothing. There are no other options. 

  • When I go to our coffee shop, Northern Vessel, I only order one of two menu items: a cortado or a chagaccino. The other drinks are wonderful, but I don't want to burn my mental energy trying to decide. 

  • When we give out of our budget each month, there are only two places it can go: our giving fund or set aside for people in need. Once it's in those locations, it can be administered as needed. But our budgeting choice is simple....two options only.

  • When we invest, there's only one option: the total stock market index. It may be one option, but it includes nearly 4,000 companies, all rolled into one cheap fund. This is the simplest of simple approaches. Zero brain damage, zero friction.

The paradox of choice will crush us if we're not careful. I still don't have a Mother's Day gift......

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Meaning, Career, Entrepreneurship Travis Shelton Meaning, Career, Entrepreneurship Travis Shelton

The Myth of Job Security

Every week, I speak with people who had "job security" and have recently lost their jobs. It's always sad, and I have tremendous empathy for them. I don't wish that kind of pain on anyone. But it happens! There's no such thing as job security! It may feel like it along the way, but when push comes to shove, there isn't.

One of the biggest knocks against freelancing, entrepreneurship, self-employment, contract work, and business ownership is that you don't have "job security." This is indeed true. Most people who fit into this camp don't have job security. 

Implied in this "no job security" sentiment is a (false) belief people with traditional employment do have job security. I'm sad to report that they don't. I believe this is a massive and destructive myth in our culture. Every week, I speak with people who had "job security" and have recently lost their jobs. It's always sad, and I have tremendous empathy for them. I don't wish that kind of pain on anyone. But it happens! There's no such thing as job security! It may feel like it along the way, but when push comes to shove, there isn't.

Please don't hear me demeaning traditional employment. I'm a big believer in it.....just not because it seemingly offers "job security." Work has meaning. Jobs have meaning. All work has meaning....including traditional W-2 jobs (which I had for 15 years, by the way!). 

Rather, I think we put ourselves at risk when we believe we have job security:

  • We can let our guard down and not be financially prepared for the incomprehensible scenario in which we lose our jobs. We might not have an adequate emergency fund as a back-stop.

  • We can get complacent and stop growing in our skills.

  • We don't bother to diversify our finances. Instead, we keep all our income eggs in one basket.

  • We don't contemplate backup plans for alternative jobs/careers.

  • We might ignore our passion, calling, and desire to do something different with less "job security." In other words, we let our desire for job security keep us in a place we aren't supposed to be. 

Indeed, I don't have job security. There's zero promise that my family will make enough money to survive next month. That's scary! Every month is an adventure, and I just hope I can piece it together well enough to make ends meet. My business's income is made up of dozens of smaller pieces. If I put the pieces together, I eat. If I don't, then I guess we starve. But the burden is on me to figure it out.

You know what's scarier? The reality that someone else can make one simple decision and my job is gone tomorrow. A wave of the magic wand.....poof, gone! That's the reality so many people are dealing with right now. We wake up in the morning enjoying our job security, then go to bed unemployed.....at the snap of one's fingers. 

I don't write this to make people fearful. I don't want that. Living in fear isn't a life of meaning. Instead, I want people to reckon with the reality there's really no such thing as job security. And if that's true, would you still make the same job decision? In other words, would you choose a different path if your job isn't secure anyway? Food for thought.  

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Career, Behavioral Science Travis Shelton Career, Behavioral Science Travis Shelton

The Cure For the Sunday Scares

Statistics show that 4PM on Sundays is the most depressing hour of the week. It makes sense. We've spent the last 48 hours relaxing, spending time with people we love, possibly traveling, and perhaps engaging in fun hobbies. Then, reality sets in. We realize we'll be in bed in a few hours, then wake up to five days of doing something we probably don't want to do. Ouch!

I had a fantastic weekend! Good food, good travel, good activities with the kids, and (mostly) good rest. Last night, as I was preparing for a 3AM wake-up to fly to Houston, I couldn't help but think about how excited I was for my week. Not because it's going to be fun (it won't be), but because it matters. I have the opportunity to serve my client for the next four days, including some difficult projects and challenging meetings. Fun isn't a word I'd use to describe it, but meaningful is. I usually feel that excited anticipation on Sunday nights, and it's something I love most about my life. 

What about you? How do you feel on Sunday nights? Do you get the Sunday Scaries? You know exactly what I'm talking about. Maybe your chest tightens up, you yearn for more weekend time, or you start dreading what's to come. Statistics show that 4PM on Sundays is the most depressing hour of the week. It makes sense. We've spent the last 48 hours relaxing, spending time with people we love, possibly traveling, and perhaps engaging in fun hobbies. Then, reality sets in. We realize we'll be in bed in a few hours, then wake up to five days of doing something we probably don't want to do. Ouch!

There is a cure for the Sunday Scaries, though. Want to know what it is? It's not an answer so much as a question. As you sit in your Sunday Scaries, what would the next day or next week need to look like for you not to feel that way? Maybe it's adding something. Maybe it's subtracting something. Maybe it's altering something. 

If your answer is, "I'd rather be sitting by the pool with a margarita," you're thinking too short-sighted. Don't get me wrong, I'll take a margarita by the pool any day! But that's not life. That's a treat. Yes, treat yourself. Yes, find time to do cool things. 

Through the lens of living a productive life where you serve others and provide financially for your family, what would tomorrow need to look like to not feel the Sunday Scaries? Many of you already know the answer. However, there's a cost.....and the cost can feel steep. It may include one or more of the following:

  • Less security

  • Less income

  • Less comfort

  • Less status

  • Less wants

  • Less wealth

  • Less predictability

Pursuing a different sort of life may require the loss of something you hold dear. However, it's also important to recognize what you'll gain:

  • Meaning

  • Fulfillment

  • Purpose

  • Impact

  • Contentment

  • Adventure

On the surface, the upside of the latter doesn't seem nearly as weighty as the downside of the former. But let me put it this way. I've seen countless people pursue money and comfort, only to turn away from it. On the flip side, I've never seen someone pursue meaning and then decide it's not for them. 

I encourage you to reflect on your Sunday Scaries, and ask yourself what the cure is. Believe me, there is one!

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Travel, Saving, Budgeting, Meaning Travis Shelton Travel, Saving, Budgeting, Meaning Travis Shelton

Planned Impulsiveness

Some people are planners, and some people are impulsive. Both have pros and cons, but impulsive people are known for self-sabotage and occasional (or frequent!) irresponsibility. I

One of my favorite Meaning Over Money podcast episodes is called Planned Impulsiveness. It was our fifth episode, released more than three years ago. Unfortunately, Apple lost our first 15 episodes like my kids lose their shoes. Other platforms managed to keep track of them, though. Despite being missing from Apple for over two years, it's one of the ten most downloaded episodes we've ever had. You can find it HERE.

The premise is simple. Some people are planners, and some people are impulsive. Both have pros and cons, but impulsive people are known for self-sabotage and occasional (or frequent!) irresponsibility. I'm oddly wired for both. I'm very impulsive, but I'm also a planner. Along my financial journey, I realized I needed to harness my impulsivity and turn the cons into pros. 

This is where the structure comes in. Travel is a great example. I have a separate bank account specifically for travel. Each month, we budget approximately $1,000 for it. We may not travel every month, but we treat it as an expense. That $1,000 physically gets moved from our primary checking account and into our travel fund. The money slowly builds over time. Then, when it's time to travel, we travel. Sometimes, the travel is planned well in advance, and sometimes, it's more impulsive. In either scenario, the money is there, just waiting to be spent on travel. 

I'll share my favorite (least favorite) story of my life. In the summer of 2016, Sarah and I were about to become parents. After a long adoption journey, we received word that our son was born. We went to bed with anticipation, excited to meet our little man the following day. As I was wrapping up a few things at work the following morning before getting on the road, I received a phone call. I immediately knew something was wrong. The following 30 seconds were the worst of my life, as I found out we lost our son. 

Needless to say, the subsequent days were absolutely miserable in our house. Sarah was an absolute wreck, and I wasn't in a great position to hold her up. A few nights later, she told me she wanted to leave. Somewhere far, far away from our life. At midnight, I booked flights to Cancun and reserved a hotel room. We packed a few bags, took a nap, and drove to the airport five hours later. We spent the week crying, mourning, and eating our weight's worth of chips and salsa. It was terrible, but it was beautiful. It was impulsive, but it was planned. I'll always be grateful for that sad but memorable week with Sarah. 

One of my clients recently had their first planned impulsiveness moment. They've been intentionally budgeting and using their travel sinking fund since December. Then, it happened! A significant event suddenly popped up, and they wanted to be there. In mere hours, they made arrangements and jumped on a plane. It was impulsive, but it was planned. Beautiful! They will remember that forever. 

Be impulsive! Savor life. Make memories. But make it planned impulsiveness. 

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Entrepreneurship Travis Shelton Entrepreneurship Travis Shelton

Lessons From a Kid

What was your first job? As a 15-year-old, I was a laborer at our local small-town golf course, where I would start my day by raking all the sandtraps before the early bird tee times. I was paid $4.25/hour, which was the Illinois minimum wage at the time.

What was your first job? As a 15-year-old, I was a laborer at our local small-town golf course, where I would start my day by raking all the sandtraps before the early bird tee times. I was paid $4.25/hour, which was the Illinois minimum wage at the time. That equates to approximately $8.75 in today's dollars after accounting for inflation.

Remember how I recently met a young man (12 or 13 years old) who has his own lawn-mowing business? Well, I gave him the bat signal last night and he swooped in to take care of my yard. He spent about 45 minutes at my house and was rewarded with a $30 payday. This equates to $40/hour! Not too shabby compared with our state's $7.75/hour minimum wage. 

I asked him how he finds his clients. Here was his answer: "The same way I found you. I just walk up and down the street and ask people if I can mow their yard. If I do a good enough job, I hope they will ask me again." 

So simple, yet so powerful. I love his entrepreneurial spirit. He could have just applied for a bunch of minimum-wage jobs and hoped one hit, but instead, he turned to the grind. He decided to create something. He's taking a work ethic, combining it with creativity, and adding a heavy dose of customer service. And just like that, he cobbled together a ridiculously high-paying job.

To me, this young man exemplifies the crazy new world order we live in. We used to rely on gatekeepers to decide if we were worthy of the job. Today, we're only limited by our creativity and willingness to put ourselves out there. If there's a 12-year-old making $40/hour mowing nearby yards, it's hard for you and me to have a good excuse. 

Many people are hurting right now, for some very good reasons. It's a tough environment and the cards are stacked against us in many cases. But that's not the end of the story.....it's the new beginning. Now, it's our turn to step up and take care of business. We need to think outside the box, with creativity, and find ways to add value to people's lives. If we do, the rest will take care of itself. 

Don't let conventional wisdom and gatekeepers hold you back. If one door closes, there are 1,000 others to knock on. Don't be discouraged. Don't quit. Don't give up. Keep knocking, and get creative!

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Relationships, Debt, Spending, Saving, Budgeting, Generosity Travis Shelton Relationships, Debt, Spending, Saving, Budgeting, Generosity Travis Shelton

Putting the Pieces Together

What does it mean to win with money? I could ask 20 people and get 20 different answers. We all view it through a different lens. We each possess different skills, and we each have our shortcomings.

What does it mean to win with money? I could ask 20 people and get 20 different answers. We all view it through a different lens. We each possess different skills, and we each have our shortcomings. Some things we'll get right, and other things may be more of a challenge. We don't have to nail every aspect, but it's important to remove any glaring deficiencies. Most families thrive in some areas and struggle in others. 

However, I recently met with a couple who inspired me to write about this topic. I've worked with this couple for over a year, but this meeting was particularly inspiring. They are a younger-ish couple, both teachers. In my mind, they've cracked the code on personal finance. No, they aren't geniuses in any one area, but they are doing good in pretty much every area. I'll summarize:

  • They have unity, a shared vision, and joint ownership of their finances.

  • They budget intentionally each month, leaning into their unique values.

  • They have an emergency fund to protect them for WHEN life punches.

  • They spend money on wants that add value to their life.

  • They utilize sinking funds to save for future purchases/expenses.

  • They give joyfully and sacrificially.

  • They paid off all their non-mortgage debt.

  • They invest with discipline, simplicity, and effectiveness.

  • They have cheap term life insurance policies that will replicate each person's respective income in the event of a tragic event. 

  • They are in the process of setting up wills.

  • They both pursue work that matters, and find meaning and fulfillment in their careers.

  • They are creating financial margin to provide flexibility for future decisions and lifestyle shifts.

They are the total package! No, it's not because they have massive incomes and unlimited resources. Reminder, they are both teachers. They are normal people, making normal money, living a normal life. Except it's not a normal life. It's an extraordinary life.

What's their secret? Intentionality, discipline, humility, contentment, and consistency. That's it. Good choice after good choice after good choice. Oh yeah, and that whole unity, shared vision, and joint ownership thing. They are doing it together. There is no "mine" and "yours." Everything is "ours." For better or worse. 

Yes, this is an opportunity for me to brag about this amazing couple. However, there's more to it. I hope you find encouragement in it. We ALL have the power to get better in the areas of money. The only thing stopping us is us. It's not easy, but it's so, so worth it. Get 1% better today! Then, get 1% better tomorrow. One day at a time. You got this!

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Spending, Behavioral Science Travis Shelton Spending, Behavioral Science Travis Shelton

The Phase We Never Outgrow

That's the power of needs. Needs compel us to act. Needs incentivize us to hurry. Needs encourage us to throw common sense out the window. Needs must be met, and meet them we shall. 

Every night, I ask the kids what they learned at school. I wish I could tell you I always get productive answers, but I don't. As Forrest Gump says, it's like a box of chocolates: I never know what I'm going to get. Recently, though, Finn dropped some gold on me. Here was his answer to my question:

"We did needs and wants, and I got a LOT of wants!"

Join the club, Finn! His teacher jokingly pointed out that most kids had a lot of wants and struggled to draw a proper line between what's a need and what's a want. I guess it's the phase we never outgrow.

This is one of the biggest challenges for young and old alike. We have LOTS of wants, and the line is blurred between what's a need and what's a want. 

Today, I want to settle on that last part—the blurred line between needs and wants. This isn't a first-grader problem; it's a human problem. And the problem is that it's often not intentional. There's a psychological game at play where we subconsciously shift something from a want to a need to justify its existence. 

To exhibit this concept, I'll list what people have told me are "needs." I'm not condemning these purchases; instead, I'm questioning whether it's a need. I'll let you decide for yourself. Without further ado, here's a list of "needs" from people I've conversed with:

  • $10,000 for a next-gen TV

  • A $75,000 basement remodel project

  • $2,500/month for dining out

  • $2,000/month for clothing

  • A brand new Tesla

  • Monthly botox injections

  • Country club membership

  • A lake house (2nd home)

  • A speedboat

Each of these was firmly thrust into the need camp. And do you know what we do if something is a need? We purchase it by any means necessary. That's the power of a need. 

If I need to put food on the table, I'll go to extreme lengths to make it happen (including going into debt if that's the difference between eating or being hungry). 

If I need a $40,000 speedboat, I'll go to extreme lengths to make it happen (including going into debt if that's the difference between my hair blowing in the wind and being a loser sitting on the shore watching the boats go by). 

That's the power of needs. Needs compel us to act. Needs incentivize us to hurry. Needs encourage us to throw common sense out the window. Needs must be met, and meet them we shall. 

One of my roles as a parent will be to help my kids successfully manage the tension between needs and wants. However, I'll simultaneously be working on that myself. It's the phase we never outgrow. 

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