Not Throwing It Away…..Today

I'm still reeling. These last few days have been absolutely brutal. Yesterday's blog post was the shortest post I've ever written. I simply had no words. The tank was empty; I was completely drained. Again today, I don't feel great. I have a lot of emotions spinning in me. Like so many others, my instinct is to react. My gut says to explode. Every ounce of me wants to let people have it.

However, at the same time, I keep thinking about this idea I podcasted about more than three years ago. It's an idea I think about often, but today, more than ever, this idea remains foundational in my life. We each have a choice:

1. We can explode with anger, vengeance, and frustration. We can tell people off, make ridiculous social media posts, or leave nasty comments on other people's posts. We can unleash our opinions on the world, leaving a wake of wreckage in our path, essentially throwing away any influence we ever had with people in our circle.

2. We can navigate life with a posture of restraint, retaining influence in people's lives. While we might hate their opinions and behaviors, and we won't get the instant (but fleeting) satisfaction of telling them how dumb they are acting, we can keep the right to be a positive influence in their lives.

I'm teetering between #1 and #2. Every ounce of me wants to lash out. However, doing so will require me to throw away any and all influence on many people's lives. Looking at it the other way around, there are countless people in my life that I will likely never trust again after this week. Any influence or equity they had in my life has been torched. It's sad, but true. Perhaps they don't care, but it's still sad.

In order to keep a proper perspective, I went back and listened to that episode (Episode 131 of the Meaning Over Money Podcast, dated 6/27/22). It's weird listening to your own voice to gain insights, but I gotta do what I gotta do. I fully encourage you to listen as well. That episode feels more timely than ever. You can find it on APPLE, SPOTIFY, or wherever you listen to podcasts.

Today, I'm going to choose restraint. I hope I choose restraint again tomorrow. Every day is a new battle. Keep fighting the fight, retaining influence on other people's lives. Your influence matters.

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Make It Hurt a Little

Yesterday was a great day for Cyclone fans all over the world, as the football team won its second consecutive Cy-Hawk game against our rival, the Hawkeyes. I'd like to say I enjoyed watching the game, but to be honest, it was a stressful and miserable endeavor from start to finish. That game is always tough to watch, but I was excited about the outcome.

The catch: I watched it from home. I had been eagerly anticipating being there in person with our season tickets, but by Friday, I knew we needed to simplify our weekend and watch it from home. I have a huge talk coming up, and I really needed more rest and more prep time.

When one of my friends found out I was staying home, he had a question: "How much did you get for those tickets?!?! That's the most valuable game of the year!"

"I gave them away."

His face immediately formed a look of disgust. "Why would you just give them away?!?! You could have gotten at least $600 for them!!!"

"Because I wanted to," I replied. The truth is, there was no amount of money I could have received for those tickets that would have provided me with as much joy as giving them to another family. That family was able to make memories, share an experience together, and be part of something truly awesome. It was priceless!

Giving is more valuable than money, every single time. Sure, we could make it a math equation. If I give away $1,000, I have $1,000 less to spend on xyz. That math is correct. That math is real. However, the simple math fails to encapsulate the greater beauty of giving. Whenever we give, it changes something inside of us. It shifts our perspective from "me" to "them." It forces us to look outside ourselves. It requires we think about ourselves less, and other people more.

Would an extra $400-$600 come in handy? Absolutely, it would! It was very tempting, too! The selfish and self-serving side of me really wanted to hit the cha-ching button on those tickets. However, we needed to remain pure in our intent with our season tickets: Make memories with our kids and bless other people. Mission accomplished.

Giving is more valuable than money. If you agree, fist bump to you! If you don't, would you please consider putting me and this idea to the test? Consider blessing someone in a big way this week. Make sure it requires tangible sacrifice on your part. Make it hurt a little. Then, see what happens. It's beautiful!

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Being Stupid

Yesterday morning, I was sitting at church, minding my own business, when out of nowhere, the man giving the message anonymously told a story about me! I was shocked, to say the least. He's a friend of mine, so it was an honor for him to even think about me in this regard.

To summarize, he shared examples of people who made decisions that led others to call them "stupid." In my case, he shared how I had a high-paying job that would have essentially ensured I'd be financially set for life. Then, in an attempt to serve more people in different ways, be more present with my family, and be a better father, I quit my job to start my own little business. This decision resulted in people all around me (including some extremely close to me) telling me I was "being stupid."

I gotta admit, having some of your closest friends and family call you "stupid" is a hard pill to swallow. At the same time, though, we shouldn't endeavor to gain the approval of others. It's our journey to live, and we're the ones who must live with the consequences of our own actions.

Over the last six years since making that decision, I've had many people call me stupid for many different decisions. It's unsettling when people around us make counter-cultural choices, and it challenges us in our soft spots. We've all been on that side of the equation. Just last week, I found myself getting jealous of a friend for doing something I don't personally (yet) have the courage to try. Instinctively, I wanted to call him "stupid," but truthfully, that was my own insecurity creeping in.

I feel like half my days are spent encouraging people to do "stupid" things. So many people are teetering on the edge of making life-altering decisions, but the cultural pressure from people around them often holds them back. After all, nobody wants to be "stupid."

There's a shadow side to all this. At some point along the journey, the same people who initially thought we were stupid start to see the positive side of these seemingly crazy decisions. In some situations, without even saying a word, we begin to inspire other people to make their own "stupid" decisions. Stupidity is contagious, I guess.

This is the role we each have the opportunity of playing. Our decisions and choices may draw the ire of people all around us, but so too does the product of our actions. Someone has to break the mold.....why not you?

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Give An Inch, Take a Mile

We have a podcast called Meaning Over Money. From March 2021 through March 2025 (more than four years), we published two episodes per week, every week, without fail. We didn't miss a single episode for 419 episodes. Then, something happened: We decided to take one week off. Just one week!

The problem is that every time we give an inch, they will take a mile. In this case, by "we," I mean Cole and I, and by "they," I mean Cole and I. We gave ourselves an inch, and we took a mile. Our "we'll just take off one week" quickly grew to two weeks. Then, after just one episode, we took another three weeks off. Episode. Then a few more weeks. Episode. Then another few more weeks. Episode. Then, lastly, we had a near three-month gap.

Just like that, we self-sabotaged ourselves right under our own noses. Now, it's fair to admit that both Cole and I had a LOT of life going on. Travel, parenting, work, marriage, ministry.....all the good things. However, it's amazing how we'll use even the smallest excuse to derail ourselves if we allow ourselves.

This is one of the reasons why I've published on this blog for more than 1,000 consecutive days. I know myself well enough to know that even one day off could be the gateway to a month off. Give an inch, take a mile!

Sure, it's evident that if we miss one day, we can always jump back on the horse with little harm. That's quite true. However, our human instinct will always pull us away from our endeavors when this happens. It's sad, but true.

This isn't me saying that perfection is the answer. Perfection kills more dreams than mistakes do. Instead, what I'm suggesting is that we need to be aware of how apt we are to self-sabotage our own best interests. We'll self-sabotage our dreams like it was a trip to the dentist. That's how deeply wired this concept is in our human psyche.

So, today, draw a line in the sand and don't give yourself an inch. Whatever that project or endeavor is, stay the course. Follow through because that's what you do. You're a follower-through'er. Then, tomorrow, you'll do the same. One flawed, imperfect step at a time.

If you've never listened to our podcast before, I invite you to check it out. Today’s episode is about this very topic of self-sabotage. You can find it on APPLE, SPOTIFY, or wherever you listen to podcasts.

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Just Take a Step

You never know what will happen by simply taking a step. Some steps are insignificant. Some steps move us forward. Some steps hinder our progress. Some steps change everything. Here's the problem: We rarely know which is which.

In the fall of 2015, I received a phone call from a guy I barely knew. His name was Gary Hoag (yes, the same Gary I often talk about in my writing). I had only met him one time at that point, but I was excited to speak to him again. Long story short, he called to ask if I would be interested in joining him in some international ministry. The next step would be for Sarah and me to fly to Asia to interview with the board. I had never been to Asia. I had lots of emotions. I was excited, anxious, and overwhelmed. What should I do?!?!

I took a step. I booked plane tickets and we boarded a plane for Asia. Some steps change everything; this step changed everything. Ten years later, I still call these people family. I've experienced the highest of highs and the lowest of lows with these people. I've seen the best of humanity, and the worst of humanity. I've seen the overwhelming awesomeness of God, and the absolute brokenness of our world. I've seen things I can never unsee.....for better or for worse. Through it all, we've done it together. Grateful doesn't even begin to describe how I feel about this group of people.

All because I took a step. One simple step. That step could have meant nothing. It could have been insignificant. It could have been as forgettable as any step. We never know which is which. But this particular step changed everything.

We humans are so good at saying no, justifying inaction, and normalizing the status quo. Sometimes, though, we just need to take a step. No, we won't know where our steps will lead. No, we don't know if it will impact us. No, there's no certainty our lives will be better for it. However, there's no way for us to experience life-changing steps without first being willing to simply take a step.

Taking a step is one of the hardest things about the human experience. It's risky. It's scary. It's uncertain. All true, but it can also be beautiful. Today, I challenge you to take a step. I don't know what your step is, but I think you do. There's something you know you need to step into. It could be nothing.....or it could change everything.

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It’s the Third Question For Me

Why do some people succeed while others flounder? Is it luck? Good/bad fortune? Circumstance? I think about this a lot as I watch people all around me.

One of my favorite speakers at the Global Leadership Summit this year was former Alabama football coach Nick Saban. Coach Saban is arguably one of the best football coaches of all time, with a resume to back it up. One of the most interesting things he talked about at the Summit was how he approached his players.

When he first met a player, he would ask them three questions:

1. What are your personal goals? Some players wanted to be a starter. Some wanted to graduate. Some wanted to make the NFL.

2. Working backward, what do you need to do to achieve those goals? In other words, if a player wanted to make the NFL, what specific steps would the player need to take to make it happen?

3. Are you willing to do what it takes to see it through?

It's the third question for me! Lots of people have goals. Some people plot out the steps to make it happen. Few have the fortitude to actually achieve them. Talk is cheap, action is work, and perpetual consistency is tremendously difficult.

Very few people have the fortitude to do what it actually takes to achieve the goal. I'll give you two personal examples. For years, I've wanted to be a high-level professional speaker. I absolutely love the idea. However, a few years ago, I plotted out what I would need to do to make it happen. Truthfully, I'm not willing to do what it takes to make it happen. I used to feel guilty about that, but when push came to shove, the cost for other areas of my life wasn't worth the prize. I've mourned that loss, but it's an intentional choice.

Here's the other side of that coin. TJ, my Northern Vessel business partner, has a unique dream. He wants to create the single best coffee shop in America. Just like the speaking dream, we've drawn out what needs to happen to bring that dream to life. We know what must be done. Finally, the third question: Are we willing to do what it takes to see it through?

The answer is a resounding "Yes!" We're 100% able, willing, and excited to do what needs to be done to bring that dream to life. It's a brutal endeavor, but a beautiful one. It's become one of the greatest joys of my life, and I never take that for granted. Will we actually become the best coffee shop in America? Time will tell, but we're committed to the pursuit of excellence.

That third question is what matters most. Think about what you want most. Really think about it! Are you willing to do what it takes to bring it to life? The honest answer to that question probably tells you everything you need to know.

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Willful Discomfort

Can we all agree that life can be uncomfortable? Regardless of how much comfort we try to pursue, discomfort will find us. Don't agree? Last time I checked, none of us make it out alive. Discomfort is coming, but the who, what, when, where, why, and how are still up in the air.

Last night, I had the blessing of spending time with a group of people ranging from long-time friends, to acquaintances, to first-time encounters. The conversation went deep. I heard several profound stories that rocked me to the core.

Something interesting dawned on me by the time the night concluded. Every one of these amazing stories had one thing in common: willful discomfort. While life will inevitably become uncomfortable at times, every person in that room willfully subjected themselves to discomfort along their journey. Not only that, but this willful act of discomfort had a direct connection with the beauty that subsequently unfolded.

This is a topic I write and talk about a lot, but it never goes out of style. Here's one example from my own life. Just over six years ago, Sarah and I made the radical decision that I would leave my 15-year career, our family would take a 90% pay cut, and we'd start over with a completely different life. All the material comforts our world had to offer were staring us in the face, and we turned the other way. Culturally, what we did was stupid. Mathematically, what we did was stupid. Comfort-wise, what we did was stupid.

However, with the benefit of six years of hindsight, that willful discomfort was easily the best decision I've ever made in my life. It might have also been one of the toughest things I've ever done, but that's a story for a different day. That single act of willful discomfort transformed our family, our lives, and the impact we've been able to make. Many decades from now, when I look back on my life and the thousands of key decisions I made, I will surely pinpoint that decision and a few other ridiculous acts of willful discomfort as the turning points of my life.

Sure, discomfort will find all of us.....eventually. However, what I'm suggesting today is that we should each willfully pursue discomfort. Find it, welcome it, and embrace it. When we're willing to stare at discomfort in the face and not allow it to deter us, everything is on the table. That's living!

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1,000

"Just write daily. It will change your life."

These words from my dear friend Gary Hoag sat with me for weeks. I could feel the weight of his statement, yet at the same time, I couldn't wrap my head around it. "Just write daily. It will change your life."

It took me a few months to get over myself, but eventually, I decided to trust Gary. Thus, the Daily Meaning was born. I only had two rules for this new endeavor:

1) 500 words or less

2) Publish daily, no exceptions.

By no exceptions, I mean no exceptions. I needed to create an environment where there are no outs. No justifications. No excuses. I committed to writing, editing, and publishing every single day of my life, regardless of circumstance. Even on my worst days. Even on my best days. Even on my sick days. Even on my where-am-I days. Even on my wilderness days. Even on my I-want-to-crawl-in-a-hole-and-die days. Even on my Sarah-and-I-are-fighting days. Even on my too-busy days. Even on my don't-know-what-to-write-about days. No exceptions. I write because I write.....period.

Today is day 1,000. 1,000 days in a row of writing and sharing my ideas with the world. Gary, I gotta tell you, you were right. It changed my life. Sincerely. It enabled me to serve thousands of people all over the world, meet new friends, engage daily with curious readers, and through the art of writing, learn how to think better.

I've written in ditches, tents, Mongolian gers, airports, cars, hospitals, funeral homes, amusement parks, planes, resorts, ships, gyms, schools, factories, arenas, and more than a dozen countries. When writing is woven into our lives, the world becomes our canvas, our creativity becomes our brush, and our experiences become our paint. It's all so beautiful. Not just the tangibly beautiful things, but everything.....including the pain.

Where do we go from here? To me, the answer is simple: "Just write daily." My commitment to you, and myself, is to continue writing daily, endeavoring to add value to people's lives, and perhaps provide a few laughs along the way (even if at my expense). If my theory is correct and everything we do builds into the next, the next 1,000 days should be even better than the first. I guess we'll find out.

My sincere thanks to everyone who signed up to take this journey with me. I hope the few minutes we share together each morning are as valuable for you as they are for me. Please never hesitate to hit "reply" and share what's on your mind. It's sincerely the highlight of my day. I'm eternally grateful for each of you.

God bless, and cheers to the next 1,000 days.

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Yes, You Can Have Both, But….

One of my friends was livid at yesterday's post. In it, I discussed the difference between being wealthy and being rich. Being wealthy has everything to do with money, and being rich has nothing to do with money. I concluded the piece with this: "I'll die on the hill a million times that rich far exceeds wealthy every day of the week."

My friend, a very wealthy man, told me that my perspective on this topic is "small-minded" and "narrow." In his words, "Why choose one when you can have both?"

He's absolutely right......in the most wrong of ways. By his own admission, based on my definition of rich, he's poor. But now that he has wealth, he's going to find richness. However, in his mind, wealth is the key to subsequently finding richness. He couldn't be further from the truth. I'll save the gut-wrenching stories and gory details for confidentiality's sake, but he'll be the first to admit that his life lacks joy, meaning, and purpose. There's a lot of brokenness and pain caused by his steady pursuit of wealth.

His original point is right, though. You can be both wealthy and rich. It's not one or the other. However, there's an irony here. The only way to get both (in most cases) is to simply pursue richness. His own testimony is the cautionary tale of what happens when we try to pursue wealth. We just might find it, but it's not all that it's cracked up to be. Plus, the journey to get there often involves actions, decisions, and behaviors that sabotage our ability to have a rich life.

On the flip side, the pursuit of a rich life becomes more about the journey than the destination. It involves actions, decisions, and behaviors that lead to more meaning, purpose, and impact. Here's the irony. When we aggressively live with meaning, money often follows. That's not some prosperity gospel-type stuff, but rather a reality: when we pour our blood, sweat, tears, and passions into something that matters deeply to us, it's hard not to find some level of success. The journey toward meaning often intersects with excellence and impact, which translates into some form of compensation.

I'm not suggesting we have to choose between meaning and money......but I am 100% suggesting we ought to violently pursue meaning. Then, we let the chips fall how they may.

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Imitation and Excellence

One of our Northern Vessel One Percent Better shirts was spotted in Hollywood yesterday. It's always cool seeing our shirts all over the country, which comes on the heels of them going semi-viral last fall. So, yesterday, it was fun to receive a photo of another one in the wild in Los Angeles.

However, one problem. Check this out:

The picture on the left was taken on the streets of Hollywood yesterday afternoon. The picture on the right is one of our marketing photos posted on Instagram last September after releasing our new design. They look oddly similar—the color, the word placement, the offset. However, notice how the design on the left is in a slightly different font and doesn't have any overlap in the words. It's an imitation! Someone literally took our design and recreated their own for profit.

You know what they say, imitation is the best form of flattery. Nobody would try to steal our designs if it sucked. Therefore, it tells us that what we're doing is moving the needle. But we have a choice to make. We can either get mad and try to get even.......or we can simply be excellent. Guess which one we'll choose.

One of my close friends recently reached out to me with a problem. Someone opened a similar business to his business, less than a block away. This new business will be a direct competitor, and he's pissed. Imitation is the best form of flattery. I told him that he has two options: 1) Be upset and find a way to feel victimized, or 2) Be excellent.

Remember last September when I shared about how Caribou Coffee was moving in next door to Northern Vessel? The local media wanted to do a piece about how big business is killing the little guy. Instead, TJ shared with the reporter that we're glad to have them join the neighborhood. Hopefully, it will bring more traffic to the area and, perhaps, we'll have an opportunity to serve some of those new people. He also added this: "At the end of the day, excellence wins."

Fast forward 10 months, and we have a better sense of reality. The Caribou next door is struggling. Once in a while, while hanging out at Northern Vessel, the boys and I will walk over to Caribou and buy a bagel. The last time we did this little exercise, there were 67 people inside the small Northern Vessel shop. When we got to Caribou, it was completely empty.....not one soul.

The t-shirt situation is silly. We're just going to focus on excellence.

Yeah, Caribou opened next door. We simply need to focus on excellence.

My friend just received some new competition down the street. He needs to focus on excellence.

If you don't have a similar situation in your life right now, you will soon. You have two options: 1) dwell on it and be upset, or 2) focus on excellence. Excellence always wins!

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Anti-Complicated

In a few hours, I'll have the privilege of speaking to several hundred high school kids. When I was invited to speak, I was instructed to approach the topic of money at the most basic level, as many people in the room will have little to no knowledge of the subject.

"Great, I'll teach the same thing I teach everyone, then!" I replied.

Simplicity always wins! Whether I'm meeting with high school kids or seasoned business professionals, simple is always best. I wasn't joking in my response; I'm going to teach these kids the exact same thing I teach all my clients. In a world that likes to make every little concept or idea overly complicated, I'm going to approach it with an anti-complicated posture.

I'm going to use a single visual, which will slowly build as my talk progresses. Here's what it looks like:

We'll talk about:

• The importance of work. Work = adding value to others. Adding value = money.

• A singular checking account should be the hub of our finances.

• Why a savings account tied to our checking account is the perfect execution for an emergency fund—the release valve of our finances.

• We must account for all income coming in each month. A budget unlocks everything else.

• Debit cards are king. The use of credit cards is a slippery slope that is killing our society. No matter how aggressive I get on this one, it's not enough.

• The difference between needs and wants, and why both are important.

• Giving changes us from the inside out.

• The importance of saving and why sinking funds are a behavioral science hack.

• The power of investing, especially at their age.

The goal isn't for each student to walk away as financial geniuses. The goal is for each person to understand this money stuff can and should be simple......anti-complicated, if you will. And if so, they will hopefully feel empowered to embrace these concepts in their own journeys.

I'll let you know how it goes. Please pray that I say what needs to be said, how it needs to be said, and with the flexibility to pivot if needed. Oh yeah, and if you have one more descriptor in your prayer, pray that I'm funny! It should be fun. In the meantime, I hope you have a fantastic day and make a positive impact on everyone who crosses your path.

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(Not) Overemphasizing Weaknesses

"What is your preferred process to pull the perfect espresso shot?"

This is a question sent to me after yesterday's post about Northern Vessel and our pursuit to treat every customer like the most important person in the world. In fairness, I write about Northern Vessel frequently, as jointly owning and running the company has become a major part of my life. Therefore, it's natural for someone to ask this very practical and relevant question.

Confession: I've never pulled an espresso shot in my life. Zero. Zilch. I haven't even attempted it. Truthfully, I don't even know if I could if I wanted to. I love coffee so much, but have no skills. It would be the equivalent of my son deciding next week to build a space shuttle and land a human on the moon. It ain't happening! I do recognize the irony in this situation. We'll serve nearly 200,000 drinks this year, yet I've never made (or know how to make) a single drink.

Let's call this a weakness. It's one of many I possess. If you know me well, you could list out the countless weaknesses that plague me. My lack of know-how in making tasty coffee beverages is one of them.

Culture tells us that we need to focus on our weaknesses, striving to improve in those areas. I think this mentality does us a gross disservice. No, not because I don't believe addressing a weakness is a noble endeavor. I do think there's value in self-improvement. My problem with this approach is that it forces us (whether consciously or subconsciously) to divert our attention away from our strengths.

It's true; I have a ton of weaknesses. I also possess amazing strengths. While I don't know how to make our drinks, I can tell you, to the fraction of a cent, how much each one costs to make and the gross margin associated with each. I know how much frother milk gets thrown down the drain, the impact of card payment transaction fees, how much product gets wasted, and the effect of loyalty reward redemptions.

The name of the game isn't fixing our weaknesses, but rather unapologetically and aggressively leaning into our strengths while bridging our weaknesses. Not to be captain obvious here, but the first step in bridging weaknesses is to have the self-awareness that you have weaknesses. Once that happens, which requires humility, only then can we find the appropriate bridges. My assistant, Alyssa, bridges many of my weaknesses. My Meaning Over Money business partner, Cole, bridges some of my weaknesses. My Northern Vessel business partners, TJ and Ashley, bridge some of my weaknesses.....and vice versa!

TJ is an absolute genius when it comes to coffee and hospitality, but he's not allowed to handle the finances. That's a massive weakness for him, which is why I'm here. While finances are a massive strength for me, accounting isn't. That's where Ashley steps in with her beautiful strengths.

Sure, I could spend time and energy trying to fix my weakness of not knowing how to make delicious coffee drinks. But that won't create one cent of value for the firm. On the flip side, me aggressively leaning into my strengths creates hundreds of thousands of dollars of impact.

I encourage you to write out your strengths and weaknesses on a piece of paper; take an inventory. Second, see which ones you spend more time and energy on. Third, find ways to bridge the gap in your weaknesses to dive harder into your strengths. It can change everything!

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Every Game Is the Super Bowl

I recently received a text from a friend who had just visited Northern Vessel for the first time. She said she was greeted excitedly by the team as she walked in, intentionally walked her through the menu with a smile, and made a killer drink for her. What she didn't know was that we had actually closed a few minutes before she walked in the door. The barista eventually shared that we were closing, but she was free to hang out and enjoy her drink if she desired.

She was blown away. Not only did she receive what she called "the best service of my life," but it was willfully and excitedly delivered even as the shop was closing. This is exactly what we try to accomplish! We're 100% open until five minutes after closing. No cleaning, no sweeping, no trash.....nothing. You won't see any closing-related tasks happening around you, as those are subtle visual triggers that you're no longer welcome. That's anti-hospitality. Using a sports analogy, every game is the Super Bowl. This customer may only ever come in one time, and if that's true, we want to make sure she has a world-class experience. Every customer is the most important customer....period. No, we don't always nail it, but man, we try!

I remember 5-6 years ago when TJ would pop up at grad parties, weddings, and city streets with his little coffee cart, slinging drinks to whoever would give this stranger a shot. He was bootstrapping his dream, desperately trying to eke out a meager living. Something caught my eye when I first met him, though. He treated every interaction like it was the Super Bowl. Every customer who walked up to his cart might as well have been the most important person in the world. That commitment slowly but surely earned him the right to serve more and more people.

Thinking back to those humble (and difficult) days makes what he's built over the last few years all the more special. Just yesterday, we were privileged with the opportunity to serve more than 500 drinks at our shop. That's 80 drinks per hour, or one drink every 45 seconds, for a fun-packed six-hour stretch. As I watched our team work, it provided me with so much joy to see how each team member treated every customer like they were the most important person in the room. Did we nail it 100%? Probably not, but man, we tried! I received countless comments and texts from friends who were thoroughly impressed with the hospitality of our staff. I couldn't be prouder or more grateful!

While I suspect most people reading this probably don't own or run a service-based company, this principle transcends all boundaries. When we approach life, work, and relationships like every game is the Super Bowl, it unlocks something far grander than we could have ever imagined. Give it a try!

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Childlike Wonder

Sarah and I took the boys to a dinner theater show last night. It was a phenomenal experience. I wondered how much they would enjoy it, but to my surprise, they came alive and soaked in every second of it. My favorite part was watching the kids yell, scream, cheer, and boo as the action was playing out. They were all in!

I often wonder at what age most of us lose that zest, that imagination, and that wonder. There's a moment in life where we go from having that childlike wonder to getting hit with a blast of reality. It's like our dreams, creativity, and imagination were robbed from under our noses without us even knowing it.

One of my commitments over the past decade has been to live with more childlike wonder. I crave to see things differently and be crazy enough to ask, "Why not?" Every ounce of me wants to revolt against what's normal and expected, instead sharing my version of creativity with the world.

Truthfully, I feel younger now than 15 years ago. While my body certainly isn't, my mind, soul, and imagination are. It's so easy to lose sight of those things in life. After all, life can be brutal. It can often feel like we're repeatedly getting punched by circumstances. It's no wonder we often abandon our childlike wonder, and grasp survival instead.

Watching my kids last night was yet another reminder of how important our imagination, creativity, curiosity, and wonder really are. There's nothing more joyful than living life with that zest that only small children seem to possess.

I have some absolutely insane ideas that have been fighting to come out for a while now. Outside of my assistant and a few close friends, very few people know about some of these ridiculous ideas. Watching my kids over the last few days has been all the affirmation I need to pull the trigger and just say "yes" to some of these quirky inspirations.

As for you, I hope you find a way to keep hold of that childlike wonder that once fueled you. Some of it is still there, even if placed deep on the back burner. Perhaps today is the day to dust it back off.

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The Wrong Scorecard

I just had a heartbreaking conversation with an acquaintance. He's in his mid-50s, married, with two children who are about to graduate from high school. He confidentially shared this with me, but also asked me to anonymously write and podcast about it.

Here's the context. This man can no doubt be considered successful. He has a prominent position in a prominent company. He's played the game, worked hard, navigated his way up the corporate ladder, and consequently, has reaped many financial rewards. He and his wife live in a large, beautiful suburban home, drive luxury cars, send their kids to a prestigious school, and live a VERY comfortable life. He aggressively and diligently invested throughout his career, leading him to a point where he has more than enough to retire right now (let's call it +/- $5 million). In his mid-50s, he could easily walk away from his job today and never worry about money again.

You're probably reading this and thinking to yourself, "Yeah, what's the problem? I'd love to be in his shoes!"

What he said next is where the story takes a dark turn. "If I could do it all over again, I'd do everything differently. I think I was using the wrong scorecard."

His work pursuits and the demands of his job required him to be away from his family on an almost weekly basis. As he framed it, his kids are about ready to leave the house, and he doesn't even feel like he knows them. Now that he has this pot of wealth and the ability to hit the career eject button, he feels this massive void and missed opportunity. His kids are about ready to leave the house, he finds little to no meaning in his work (other than the money it produces), and he has no passions, hobbies, or interests outside of making more money. "Now that I look back, it all feels kind of worthless."

He confided in me because it's deeply embarrassing. He feels pretty guilty about having this level of regret and shame when most people would give their left thumb to be in his shoes. "It doesn't feel as good as I thought it would."

For decades, he believed the appropriate scorecard to measure his success was his bank account and the freedom it provided him. Today, though, he's seeing things through a different lens. Now that he has the financial freedom to walk away from work, retire into the sunset, and live a blessed financial life, he realizes there might have been a different (and better) scorecard to use for this journey called life.

He and I spent many hours talking about meaning, impact, generosity, and contentment. The importance of being a father and husband. The need to disconnect our identity from our money, stuff, and status. The deep, inherent, God-given hunger to be productive and add value to other people's lives. The realization that no amount of money will truly make us happy. The soul-filling, life-giving power of generosity. It was a beautiful conversation.

Bad news: This man has been using the wrong scorecard for decades.

Good news: He can change the scorecard today!

What scorecard are you using?

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Whole Isn’t Whole

I often receive a handful of related comments whenever I talk about the need to be excellent:

• Everyone makes mistakes.

• Where's the room for grace?

• Nobody's perfect.

• S*** happens.

All good points, but today, I want to debunk this argument.

How would you feel? You're dining at a well-respected restaurant with your family. One of your small children orders chicken. However, when the dish arrives, you cut into it and realize the chicken is completely raw. The server apologizes and says they will send out a new one. The new one eventually arrives, fully cooked, and the rest of the meal is largely uneventful. Other than (eventually) replacing the raw chicken dish with a cooked one, no other concessions are made. How would you feel?

How would you feel? A landscaping company is at your house doing some work. For whatever reason, a mistake is made, and they nick your irrigation line. The business owner apologizes and says they will have a professional repair it at no cost to you. How would you feel?

How would you feel to be on the receiving end of these two situations? Well, these are both real-life scenarios that played out last week, and in each, the customer was livid. The restaurant customer is a close friend, and the landscaping company business owner is also a friend. Why would both of these situations end poorly? After all, both customers were made whole.

Whole is not whole, that's why. When a mistake is made, whole isn't enough. Excellence doesn't mean perfection. Excellence doesn't mean we won't make mistakes. Excellence means being better and doing better in all things, including on the heels of mistakes. You WILL screw up. You WILL fail. You WILL botch it. The mistake isn't what defines you; it's how you respond after the mistake that separates excellence from bleh.

In both situations, the business owner should have made the customer whole......PLUS another step.

For my buddy that received raw chicken, maybe the restaurant comps that dish and throws in a dessert. Maybe they comp the entire meal. Maybe they give them a gift card on the way out the door. Whole is not whole, and they blew an opportunity to send my friend away with an amazing story of excellence (plus many return visits).

For my buddy who made a mistake on the landscaping job, he, too, had options. Maybe he could have offered a discount on the job. Or perhaps hand the homeowner a handwritten card with a restaurant gift card in it. Or offered a complimentary follow-up service. Whole is not whole, and he missed an opportunity to create a lifelong customer. He’s a young business owner, and I think he’s going to nail this one next time!

This isn't a blog about IF you make a mistake. It's only a matter of WHEN you do. It's coming. You might even screw up today......I'm sure I will! Excellence isn't defined by how little we mess up. Rather, it's about how we respond when we do. Whole is not whole. Take one more step!

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Destroy the Bar

My friend was beyond frustrated. He had just fired an employee, but right before that, another stopped showing up. My buddy owns a successful landscaping company. "Travis, if you know anyone who wants to work, let me know. We pay good money."

"You bet," I responded. "What particular skills are you looking for?"

"Someone who will show up and show up on time. That's it. We can teach the rest."

The bar has never been lower. In a field that requires certain skills, my business owner friend simply needs people who will show up. I asked if he cares about people being hard workers. "Well, that's preferred, but the most important part is that they are present. I'll take that!" Again, the bar has never been lower.

Sarah and I spent the last two days in a lake town at a waterfront hotel. The boys are at Grandma and Grandpa's house, so we have a few rare days of alone time. We've had a blast catching rest, sun, and relaxation. We've also hit a bunch of the local restaurants, bars, and coffee shops. Let's just say the results have been wildly mixed. Translation: The bar has never been lower!

Between the service, food quality, hospitality, cleanliness, and timeliness, it's been a wild experience. Very few places are doing things well. Yet, despite that, many appear to be succeeding. I found myself wondering what would happen if someone set up shop with an explicit goal of being excellent. They would take over this little world! Why? Because the bar has never been lower.

I'm not picking on this particular town. I see it every day in every city, including my own. "Good enough" seems to be the motto of our day, creating a sleepwalking culture where businesses look to the left and look to the right, trying to determine how little effort must be exerted to stay on par with their peers. If the bar is low, expectations can remain muted and still eke out a victory they call survival.

I'll share an example of someone who doesn't give two rips about the bar. Sarah and I walked into a little deli. It was bright and vibrant, with a ton of energy.....you could feel it. The front of the store was stocked with a unique mix of products. The back half, though, was where the magic happened. There was a deli counter on the left, with two women ripping out gorgeous sandwiches and slinging little tubs of homemade salads. As I approached the counter, one of the women greeted me like I was her long-lost nephew. She was patient while she excitedly helped me navigate my choices.

The second woman was eager to scoop me up a few salads to pair with our sandwiches. She, too, couldn't have been more cheery. Lastly, with sides in hand, we turned to the right, where we were greeted with a counter full of handmade desserts. Another woman was there to joyfully ring us up and close out our experience. Even before we tasted the food, we were served an experience. By the way, the food was ridiculously good! This place is striving for excellence, and I suspect they are finding success. They see how low the bar is, then crush it.

That's our mission today. Recognize how low the bar is, then destroy it.

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Downshifting

I shared this with a few readers already, but yesterday's post was one of the rare instances where I dreaded hitting the "publish" button. I knew the backlash would be swift and severe, and I was right. Within just a few hours of the post going live, I received at least 30 messages.....and nearly all of them were negative. You can read yesterday's post HERE, but in the event you don't want to, I'll summarize:

• Yesterday was the 20th anniversary of starting my career.

• I'm almost 44 years old.

• I'm only 1/3 through my career. Translation: I implied that my career will stretch (God willing) into my early-to-mid 80s.

• I don't believe in the world's made-up concept of retirement. It encourages us to remove ourselves from the game and live for ourselves just when we're entering our peak impact years.

• I think we all deserve better than to coast out our remaining days like a bunch of spoiled slugs. You have so much more in you!

Most of the negative feedback revolved around the idea that some people who are retired still work, volunteer, be productive, and use their skills. If that's you, I applaud you. But I also have some news for you: You're not actually retired. See, I think culture has created a perverted definition of the word "retirement." We generally define retirement as one or more of the following things:

• No longer working full-time (i.e. working less than the traditional 40-hour week).

• No longer working at a job that sucks (i.e. "I'm doing something I love now").

• No longer getting paid for the work (i.e. volunteering).

All three of those are still work. Part-time work is still work. Meaningful or enjoyable work is still work. Volunteer work is still work. Therefore, if you "retired" and now fall into one or more of these categories, you didn't retire; you just quit your job and shifted your career to something new.

I call it downshifting. Blog reader Randy is "retired," except he's not. He merely downshifted his pace and transitioned into different roles. He's actually making more impact in this season of his career than ever before.

Blog reader Dave may soon be in the same camp. He'll "retire" in the world's eyes, but he's not actually retiring. Instead, he'll probably downshift and focus more time on other work. Similar to Randy, he'll make far more impact in the next season than he has in all his years prior.

My friend Julie "retired" a year ago, but she did nothing of the sort. Though a "retirement" party was thrown in her honor, she merely left that job, downshifted, and transitioned into different work. Knowing her, she'll probably even upshift again at some point.

Ironically, much of the criticism I received yesterday was from people who aren't actually retired, but rather fall into this weird and twisted definition the world has set before us. Each one of them is and will make more impact in this next season of their downshifted careers than ever before. And for that, I applaud them for their service and commitment to serving others.

Yes, true "retirement" is an option. We can bask in comfort and live the remainder of our years for ourselves. The other option is to stay in the game. Downshift. Transition. Focus. Create impact. Pursue meaning.

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1/3 Through the Race

Today marks the 20th anniversary of starting my career: June 6th, 2005. Just a few days after graduating with a finance degree from Iowa State University, I packed up my dumpy little apartment and moved into an equally dumpy little apartment in suburban Kansas City.

I spent the next four years growing my career in institutional commercial real estate investing before being involuntarily relocated to Des Moines, Iowa, during the Great Financial Crisis. It was a scary and frustrating time, but I was so grateful for the opportunity to keep a job when everyone around me was losing theirs. I was hurt, but blessed.

I spent the next ten years continuing my commercial real estate journey, eventually leading me to work primarily with European and Middle Eastern clients. Those were some special years, and I grew tremendously through them.

However, during the back half of that decade, I felt this lingering pull to make a dramatic shift and dedicate my life to something different. That was a hard decision, though, as I was making more money than I ever imagined I would. Ultimately, I had to choose meaning over money, and in June 2019, I started my financial coaching business.

These last six years have been absolutely wild. It started as financial coaching for families, but quickly grew to include business consulting, podcasting, writing, speaking, and Northern Vessel. I'm so grateful for all of it. It's been the honor of a lifetime.

Today, I'm almost 44 years old. As I reflect on the past 20 years, I realize I'm about 1/3 through my career. So much has happened already, but I can't even fathom what's about to happen in the next 40 years of this career. Here's one thing I do know, though. Whatever happens in the next chapter will dwarf the impact I had in the first 20 years of my career. No matter how much good happened in the past, the future will surely be brighter.

How do I know that? Here's how. 44-year-old Travis has more experience, skills, insights, relationships, influence, and resources than the Travis who existed over the prior 20 years. As such, there's almost zero chance I don't make a bigger impact this next season than the last. Everything builds on everything.

The irony of this situation is that our culture will soon cheer me on to retire and ride off into the sunset. It will tell me that I can afford to quit work and start "enjoying life." So many people I know are leaving the game before even reaching their peak impact years. They raced to this made-up 21st-century concept called retirement, where they will now coast out the remainder of their lives in comfort. Instead, they could literally be changing the world by engaging in the world with everything they have to offer.

Don't get me wrong; I'm all for freedom of choice. Everyone has the right to do whatever they want with their life. I don't have a right to tell people what they should or shouldn't do. However, I'm going to use whatever influence I have, and the example I have the opportunity to model, to show that each of us has so much more to offer this world than the world is giving us credit for.

Whatever impact you made in the past pales in comparison to what you can do from here on out. Prove it.

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Never As Good As We Believe

May was an epic month for us at Northern Vessel. We experienced unprecedented growth and achieved things we never thought possible. We sold 1,100 gallons of our signature oat milk cold brew latte alone. Unreal developments, and I'm so grateful for all of it.

At the same time, however, we encountered and discovered gut-wrenching problems that knocked us down a peg or two on the ego scale. This is a universal principle I firmly believe in: No matter how good we might think we're doing, we're never as good as we believe. Danger lurks behind every corner, and our successes often mask the warts.

I'm not trying to go all Debbie Downer on you today. In fact, I think this is the most encouraging message of all. There's ALWAYS room for improvement. That's why some of my favorite coaching clients are the ones who are already doing well in their finances, businesses, and careers. No matter how good they might think they are doing, we WILL unearth some warts when we pull back the layers. Translation: There's no cap on their potential!

One of my clients is in the process of paying off more than $80,000 of student loan debt, $2,000/month, month after month. Not too shabby, and they hope to be done in less than 40 months. Common sense would suggest they are doing pretty awesome, but ultimately, they aren't doing as well as they believe. My job was to help them dig deeper and find their warts. After a few small but meaningful tweaks, their 40-month payoff plan has been reduced to 17 months. That's the power of realizing we're never as good as we believe. I'm excited for them!

Whatever area of your life this piece makes you think about, just know that you have far more in you. The only thing it requires of you is the humility to look deeper and genuinely desire to see the warts under the surface. Once you find them and address them head-on, you'll be able to hit a new, unprecedented trajectory.

As for us at Northern Vessel, we have our work cut out for us to correct some of these flaws. We owe our customers excellence. No matter how good people tell us we are, we can't quit striving for an even higher standard, in every aspect of the business. We owe that to our customers......and ourselves. You do, too, in whatever discipline you happen to find yourself in. Today's a great day to push forward.

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