The Daily Meaning
Take your mornings to the next level with a daily dose of perspective and encouragement to start your day off right. Sign-up for a free, short-form blog delivered to your inbox each morning, 7 days per week. Some days we talk about money, but usually not. We believe you’ll take away something valuable to help you on your journey. Sign up to join the hundreds of people who read Travis’s blog each morning.
Archive
- October 2026
- September 2026
- August 2026
- July 2026
- June 2026
- May 2026
- April 2026
- March 2026
- February 2026
- January 2026
- December 2025
- November 2025
- October 2025
- September 2025
- August 2025
- July 2025
- June 2025
- May 2025
- April 2025
- March 2025
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- August 2021
- November 2020
- July 2020
- June 2020
- April 2020
- March 2020
- February 2020
- October 2019
- September 2019
When the Cravings Stop
One of the most surprising developments in my psyche is a complete loss of craving for stuff.
I want to dive back into materialism and minimalism today. As I continue to think more about minimalism and embrace certain pieces in my life, I can feel a shift happening within me. It started with my desire to pare down the possessions in my house: a purge, of sorts. I thought it would largely stop there, but it hasn't. One of the most surprising developments in my psyche is a complete loss of craving for stuff.
I've been talking about anti-materialism for years, but this is something new. When I say I have lost my craving for stuff, I have zero desire to purchase any material goods. Aside from some books and a few pieces of clothing, I don't desire almost any possession that money can buy. It's weird. I can't think of a single thing that I'd like to buy.
The freedom this creates is hard to put into words. It's almost like the outside world has lost its grip on me. Advertisements are ineffective. Social media posts carry no weight. What people around me do holds no water. I can stay laser-focused on my core mission without the distraction of it all.
Another consequence of this shift is that while my financial resources haven't materially changed in recent months, they feel substantially larger because they aren't being absorbed by acquiring stuff. The natural byproduct of this nuance is much more money available for memories and experiences. I don't hesitate to spend money on a nice meal, a fun activity, or an experience to share with a loved one. There's no battle playing out in my head of whether to use resources for stuff or experiences. Experiences just win by default, with no hint of debate.
When the cravings stop, the world opens up. This post isn't meant to be coming from a place of expertise or even thorough experience, but rather as a stream of consciousness as I experience it in real time. Maybe this interests you; maybe it doesn't. But I hope it gives you something to think about in your own life, or perhaps it piques your interest to explore it further in future blogs and podcasts.
Have a fantastic day, and be sure to find meaning in it along the way.
____
Did someone forward you this post? We're glad you're here! If you'd like to subscribe to The Daily Meaning to receive these posts directly in your inbox (for free!), just CLICK THIS LINK. It only takes 10 seconds.
A Different Kind of Freedom
There's a different kind of freedom we don't often talk about: contentment. While most of the aforementioned freedoms come from having more, contentment is a freedom born from wanting less.
Freedom. It's a word we use a lot in America. It has many contexts, perceptions, and applications. While many of us believe we are seeking happiness with our finances, what we crave most is freedom. Freedom from fear. Freedom with our time. Freedom to pursue our passions and callings. Freedom to leave the job we hate. Freedom to pursue work that matters. Freedom to spend money on things that actually add value to our lives. Freedom from the burden of debt.
There's a different kind of freedom we don't often talk about: contentment. While most of the aforementioned freedoms come from having more, contentment is a freedom born from wanting less. I've spent the past few days talking about the materialistic instinct most of us humans have. It's pervasive in our lives and in our psyches.
Over the past few years, I've thought about this topic so much. I've thought about it through the lens of my own journey, but also the journeys of the clients I've had the honor of serving. Something has happened to me through this journey. I've lost the taste for possessions. It feels weird to even type that. Buying things no longer gives me a dopamine hit. If anything, I cringe at the secondary consequences of owning more possessions (space, attention, care, time, etc.). Therefore, I've reached this interesting place where I don't value many things anymore.
One could argue that's sad. It's weird not to get excited about purchasing this shiny object or that trendy trinket. However, there's a freedom in that unlike anything I've ever experienced. My soul no longer craves things. Outside of a few pieces of clothing and new books, I can't think of any new possessions that would add value to my life. As a result, my contentment level has shot through the roof. I still have spending money, but instead of buying things, it all gets funneled into experiences and memories. Last weekend, for example, I went to a nice dinner with some buddies. I ordered one of the most expensive things on the menu.....and a wonderful dessert I definitely didn't need. When I don't crave things, I have so much freedom to reallocate my limited resources toward things that truly enrich my life. It's everything I imagined it could be.....and more.
It's been an interesting journey. I don't claim to be an expert. Rather, I think this is a good starting point to introduce the conversation and possibly give you something to think about. I'm sure I'll circle back to this topic in the near future, but in the meantime, find what freedom means to you....especially those freedoms stemming from contentment.
____
Did someone forward you this post? We're glad you're here! If you'd like to subscribe to The Daily Meaning to receive these posts directly in your inbox (for free!), just CLICK THIS LINK. It only takes 10 seconds.
Ask the Person In the Mirror
I have a question for you today. It's a profound one, so you might want to sit down. I think it gets to the heart of the materialism that lives inside us. We all have some, whether we want to admit it or not. Here's the question: If nobody could see that you own x possession, would you still want to buy it?
I have a question for you today. It's a profound one, so you might want to sit down. I think it gets to the heart of the materialism that lives inside us. We all have some, whether we want to admit it or not. Here's the question:
If nobody could see that you own x possession, would you still want to buy it?
Apply it to various possessions in your life. Take your car, for example. If people couldn't see that you owned that particular car, would you still want to own that car? In other words, if you couldn't get any perceived benefit from what others might think of you, would you still care about owning that vehicle?
Now, apply it to other items: that watch, the jewelry, the club memberships, the schools we send our children to, the hobbies, the collectibles. Fill in the blank with any and all possessions, and be honest with yourself.
I've run this experiment with about a dozen families, and the results are wild. When push comes to shove, most people would make different decisions about most possessions if we remove external awareness and perception.
Personally, I've had a few revelations about this question:
I used to care a lot about what other people thought, and that probably applied to most of the possessions I purchased and owned.
It's difficult to separate our wants and desires for an object from the perceived benefit we'll get from others' perspective. Even when we try to be self-aware, it still affects us subconsciously.
Today, aside from random comments I share on the blog and podcast, I don't think most people know about most items I own. I find it helps me keep my decision-making pure, hopefully removing this bias and influence from what other people think.
I don't actually care to own many items. My desire to buy and own possessions has dwindled over time, approaching what could be considered absurd (a topic for another day).
I think this question can help us gain a clearer perspective of the person in the mirror. We often like to believe that our purchase decisions are pure and unbiased, but behind the scenes, we're performing mental math about what stories xyz purchase will tell those around us.
Ask yourself this question today. I dare you!
____
Did someone forward you this post? We're glad you're here! If you'd like to subscribe to The Daily Meaning to receive these posts directly in your inbox (for free!), just CLICK THIS LINK. It only takes 10 seconds.
Rules and Exceptions
Exceptions can be good things, but not everything can be an exception. Exceptions are where people often come off the rails.
Like most households, our house has rules. We put our laundry down the chute. We brush our teeth before bed. We say our prayers at bedtime. Speaking of bedtime, the kids have an 8:45 PM bedtime this school year. Those are rules. Firmly held, but not perfectly held rules.
There are exceptions, though. If the Bears or Chiefs are playing in primetime, the kids can elect to stay up through the game (which probably means a 10:45 PM bedtime). It's a clearly defined exception to a clearly defined rule.
Exceptions can be good things, but not everything can be an exception. Exceptions are where people often come off the rails. Once we open the door to exceptions, our human nature does the mental and emotional gymnastics to carve out all sorts of exceptions. That's why having clearly defined exceptions to clearly defined rules is important.
"Dad, can we stay up late?"
"Are the Bears or Chiefs playing?"
"No, we just wanna stay up."
"No, you know the rules."
Having clear boundaries makes saying "no" easier, but it also makes the exceptions feel special. Also, this really isn't about children's bedtimes. Every aspect of our lives follows this same structure. Rules and exceptions.
When it comes to handling our finances, we need to give ourselves rules. Firm, clear rules. We need structure, boundaries, and definition. Then, we need exceptions. I've said it before, but Sarah and I have one green light to blow through our budget: Giving. If one of us identifies a giving opportunity and we've already expended our allocated giving for the month, we give anyway. No questions asked. No hassle. No issues. We just give.....period. That's a predetermined exception.
But clarity around the exception matters. It would be so easy to take that one simple exception and extrapolate it to other categories. Running low on dining out this month? Oh, that's okay; we'll just make an exception. We're almost out of kids money. No worries, we'll just make an exception. Next thing you know, you've overspent your budget by $900 and yet again failed in that area of life.
This is why rules matter. In our house, if we spend all of our grocery money in a given month, that's it. No exceptions. That can cause frustrating moments, but we aren't going to die. Instead, we dive deeper into the pantry and freezer. We get creative. We find a way. Two important things happen when we honor this firmly established rule: 1) We show ourselves that everything is going to be okay, and 2) We remind ourselves how much it sucks and that we don't want to repeat that mistake again.
Rules and exceptions. Be clear with both. Be firm with both. And remember, you're the author of both, so author rules and exceptions that actually add value to your life.
____
Did someone forward you this post? We're glad you're here! If you'd like to subscribe to The Daily Meaning to receive these posts directly in your inbox (for free!), just CLICK THIS LINK. It only takes 10 seconds.
Through the World’s Eyes
Their concern was sincere. Their intentions were pure. Honestly, I appreciated their generous spirit. Someone recently pulled me aside and asked me if they could help buy something for one of my kids. Why? They assumed we couldn't afford it.
Their concern was sincere. Their intentions were pure. Honestly, I appreciated their generous spirit. Someone recently pulled me aside and asked me if they could help buy something for one of my kids. Why? They assumed we couldn't afford it.
Again, very generous spirit! I get it, though. They've seen our house. They've seen our vehicles. They noticed my kid doesn't have the latest and greatest. In a town that runs on materialism, status, and showmanship, we look anything but wealthy. In fact, I think it would be easy to assess the cultural standard of living measuring stick and assume we struggle. In many people's eyes, we are anti-successful.
I'm not offended by this. It actually makes me realize we're living as intended. We don't care to be showy. We don't want to be materialistic. We don't pursue the approval of others. We simply live in accordance with our values. We invest our resources in three things: Mission, Memories, and Time. When we do that, our house might not be as big as others'. Our cars might not be as new as others'. Our clothes might not be as flashy as others'.
On the flip side, we can give away a significant portion of our income to help people. We can travel the world and make endless memories with our kids. We can pay for things that free up time for our family to spend more time together. Those are world-class investments in my mind.
Living a Meaning Over Money life draws eyeballs. It makes people look at you like you're a bit off.....because you are. You're weird. You march to a different beat. In the world's eyes, people who live for meaning are odd ducks. I like being an odd duck, and I LOVE other odd ducks. Fellow odd ducks unite.
____
Did someone forward you this post? We're glad you're here! If you'd like to subscribe to The Daily Meaning to receive these posts directly in your inbox (for free!), just CLICK THIS LINK. It only takes 10 seconds.
Cost After the Cost
After driving that car into my second year of college, I replaced it with a pretty amazing Acura Integra. Black, sleek, stick shift, bangin' rims. To this day, it's my favorite car I've ever driven. I still think about that car. I drove it into my late 20s.
Something dawned on me recently. I was triggered by this thought as I was talking to someone about my personal car chronology. When I turned 16, I had a sweet Camaro. I painted it Carolina Blue, after my childhood idol, Michael Jordan. I loved that car so much; probably too much. However, about 18 months after getting my license, the dumb teenage boy in me made a bad decision, and I totaled the car. It was a very sad day in my world.
After that, I purchased a 10-year-old Honda Civic. It was anything but flashy. In fact, it was as opposite of my Camaro as you could get. It was an ugly brown color and had old-school flip-up headlights. It went from 0-60 in about 15 seconds.
After driving that car into my second year of college, I replaced it with a pretty amazing Acura Integra. Black, sleek, stick shift, bangin' rims. To this day, it's my favorite car I've ever driven. I still think about that car. I drove it into my late 20s.
Back to my epiphany. The highest quality of life and the happiest I ever was was when I drove that old, ugly Honda Civic with the flip-up headlights. It wasn't because I loved that car; I didn't! When I really think about it, that was the only time in my life (until my late 20s) when I didn't feel the burden of ensuring my car was pristine. That was a subversive little cost I never really considered.
Long after we pay for things, we still carry a cost. The cost of taking care of it. The cost of making sure it doesn't get damaged, lost, or stolen. The cost of storing it. The cost of feeling the pressure to use it (after all, we paid good money for x thing). There are costs after the cost, and each silently and slowly takes a toll on us.
I think about this idea when I look at my various possessions. Every possession I own has a cost after the cost. This isn't inherently a bad thing, but it can be when we stack up the costs. This is why materialism is so dangerous. Without knowing it, we're signing up for endless costs after the cost.
As I dip my toes into minimalism, I can feel myself being freed from these hidden costs. Every item that exits my life, and subsequently every item that I refrain from bringing into my life, increases my quality of life more than it decreases my standard of living.
Therefore, the more I watch my quality of life improve (despite my standard of living slipping), I smile. I realize I've found a secret code to life that I never knew existed. Simple is good. Simple is always good.
Today, pay attention to the costs you're carrying well after the initial cost. See how each possession in your sphere puts some form of burden on you. You'll see it....if you're looking for it. Warning: You can't unsee it.
____
Did someone forward you this post? We're glad you're here! If you'd like to subscribe to The Daily Meaning to receive these posts directly in your inbox (for free!), just CLICK THIS LINK. It only takes 10 seconds.
The $1,500 Haircut
This is the story of a $1,500 haircut. A friend of a friend loves getting her hair done. Cut, color, extensions - at a high-end salon - for the low, low price of $1,500. To me (and probably you), this is a staggering amount to spend on a haircut. Why would anyone do something like this? "Well, I can afford it, so why not?"
This is the story of a $1,500 haircut. A friend of a friend loves getting her hair done. Cut, color, extensions - at a high-end salon - for the low, low price of $1,500. To me (and probably you), this is a staggering amount to spend on a haircut. Why would anyone do something like this? "Well, I can afford it, so why not?"
I can afford an entire semi-load of Hostess Oatmeal Creme Pies, but it doesn't mean I should. This is where so many of our financial decisions come off the rails. We often justify questionable decisions by saying we can afford them. Afford, on what grounds? In the classical sense, do I have enough money in my bank account to trade for xyz good? If so, technically, I can afford it.
However, we often underestimate the opportunity cost. Sure, I could buy an entire semi-load of Hostess Oatmeal Creme Pies (or a $1,500 haircut). Doing so probably wouldn't destroy my finances. But the better question is: "Is there something I'd rather do with this money?"
Every dollar we spend on something is one dollar we can't spend on something else. If I could talk to this woman with the glorious hair, I wouldn't ask her if she can afford the haircut. I'd ask her if there's something better she would do with that money. Everything is about the opportunity cost, including her haircut and my Oatmeal Creme Pies. There's nothing inherently wrong with her spending $1,500 on a haircut, but based on my coaching experience, I'm guessing there are areas of her life that are lacking.....frustratingly so. We humans have a way of sabotaging ourselves like this.
People tend to fall into one of two camps:
Person A: Do I have the money to buy this thing I want?
Person B: What is the best use of this money?
Both people might buy the same item, but the second person does the mental math to account for the opportunity cost. If we're wise, every decision is framed through the lens of opportunity cost. And, no, the goal of this mental exercise isn't to figure out which decision will create more monetary gain. This isn't about spending being bad and saving being good. Rather, this is about giving our decisions an honest look to determine how we can maximize our meaning, fulfillment, and impact. Sometimes, it means buying the cool thing. Sometimes, it means choosing a different option.
Perhaps you already do this. If so, you're far wiser than most. If not, today is a fantastic day to start looking at your decisions through the lens of opportunity cost. It changes our relationship with money, and it helps us focus on what's truly important to us.....even if it's a $1,500 haircut.
____
Did someone forward you this post? We're glad you're here! If you'd like to subscribe to The Daily Meaning to receive these posts directly in your inbox (for free!), just CLICK THIS LINK. It only takes 10 seconds.
Numbing the Pain Sensors
"There's no scenario where I would spend $35,000 of cash on a vehicle. That's why I want to finance it."
"How much should I spend on a car?" a friend asked me recently.
"How much cash do you have saved for a car?" I asked in return.
"About $18,000, give or take."
"Then I would spend $18,000 or less."
He stared at me for a moment, pondering what to say next. "But the car I want costs $35,000. How do I know if I can afford that?"
"It's pretty simple. You'd be able to afford it if you had $35,000 saved up. But since you only have $18,000, you definitely can't afford it."
He stared again. "What should I do, then?"
"Either buy a $18,000 vehicle now, or keep saving until you can afford a more expensive vehicle."
I think we complicate things too much, especially with vehicle decisions. Then, we add the psychological warfare of debt into the mix, and we get completely twisted up. That's where my friend went next.
"There's no scenario where I would spend $35,000 of cash on a vehicle. That's why I want to finance it."
See what's happening here? The debt pollutes our decision-making. He just admitted he would never exchange $35,000 of cash for a vehicle (because it's a lot!!!!), but he would mindlessly sign papers to finance $35,000, $45,000, or even $55,000. He said he'd have no problem financing a vehicle up to about $70,000, but wouldn't feel comfortable spending more than $20,000 of cash on a vehicle.
See the problem here? The debt numbs the emotional triggers that tell us something might be a questionable-to-poor decision. He would have an emotional breakdown paying $25,000 for a car, but he wouldn't flinch at spending $65,000 with debt. That's how we Americans have enslaved ourselves in crippling debt payments.
If we really want to make proper choices, we'd take debt out of the mix and look at everything through the lens of cash. Are we really willing to pay for something, or are we just trying to numb our pain sensors by slowly bleeding ourselves out over time?
Update: My buddy called me a few days later. After much consideration, he realized that he was, in fact, being heavily influenced by the debt. There's zero chance he would ever pay cash for an expensive vehicle, and the debt merely allowed him to "cheat the system," in his words. He said he'll likely save up for a few more months and pay cash for a vehicle in the mid-twenties range. I think that's a wise decision! His future self will thank him for that one.
Don't let debt numb you to the realities of your decisions. You'll think more clearly, make better decisions, and create far more freedom in your life. It's worth it.
____
Did someone forward you this post? We're glad you're here! If you'd like to subscribe to The Daily Meaning to receive these posts directly in your inbox (for free!), just CLICK THIS LINK. It only takes 10 seconds.
Ignorance Is Not, In Fact, Bliss
He's not dumb. He's not a liar. He's not bad at math. He's not trying to pull my leg. This is how we humans mentally accrue math that spans several smaller numbers. We grossly miscalculate the cumulative impact of a string of decisions.
In working with hundreds of families over the years, one thing is consistently true: We humans have a very poor ability to mentally track how much we spend on x category each month. Example: I recently asked a family how much they spend on dining out each month: "Probably $200, $300 tops."
"Well, we're about to find out," I responded. "Out of curiosity, why do you say $200-$300?"
"Because we kinda track it already. I just know what we spend."
"Kinda tracking is the same as not tracking at all," I said.
Fast forward to the end of the following month, and they had formally tracked all their spending: $913. More than triple their top-end estimate!
"That can't be!" the husband exclaimed. "I know what we spend, and we don't spend $900!"
He's not dumb. He's not a liar. He's not bad at math. He's not trying to pull my leg. This is how we humans mentally accrue math that spans several smaller numbers. We grossly miscalculate the cumulative impact of a string of decisions.
Ignorance isn't bliss. A rough understanding is the same as no understanding. We don't need to be number police and obsess about everything in our lives, but if we want to get better in a certain area, we need to educate ourselves. This is always priority #1 for my coaching clients. There are three steps to getting right with money:
Gain awareness
Gain control
Gain traction
We can't gain control or gain traction until we've first gained awareness. Here's the good news: Gaining awareness doesn't cost money, require special skills, or necessitate a large time commitment. All it requires of us is care and intentionality.
Here's my encouragement. If you're not fully locked into a budget yet, pick a category you want to improve on. For the next calendar month, log every dollar you spend on that category. Use the Notes app on your phone if you'd like. You don't even need to log it to the penny; round to the nearest dollar. Date: Amount. Date: Amount. Date: Amount.
If you commit to the practice for even just one month, you'll gain insights about yourself that will arm you to succeed next month, the month after, and so on. Simple, effective, game-changing. Note: this isn't about spending less; it's about spending better. After we assess what we're actually spending, we can determine if that's a good amount in the context of our lives. Maybe we should spend more! Maybe knowing how much we're spending can help us make better and healthier decisions in the other categories. Maybe we want to put some guardrails in place. So many opportunities for improvement, all stemming from becoming aware.
This isn't supposed to be some magical, earth-shattering idea. Rather, a simple idea that's easy to execute and will provide far more value than it will cost you. Happy tracking!
____
Did someone forward you this post? We're glad you're here! If you'd like to subscribe to The Daily Meaning to receive these posts directly in your inbox (for free!), just CLICK THIS LINK. It only takes 10 seconds.
Want Now vs. Want Most
My kids are afflicted with the same disease many of us suffer from: the instinct to choose what we want now over what we want most.
My kids are afflicted with the same disease many of us suffer from: the instinct to choose what we want now over what we want most. I'll give you a recent example. There's something Pax really wants to buy. He talks about it all the time, and it would really mean something to him to get it. That's what he wants most.
Here's where the problem comes. A few nights ago, after helping me unload and organize our most recent Northern Vessel coffee shipment, he had $22 in his account. He's nearly halfway to his goal! Unfortunately, there are a few other smaller things he wants now, and said smaller things happen to cost around $20. Therefore, he was begging me to stop at the store so he could buy this thing he doesn't really care about... but it's within instant gratification's reach.
Over and over and over again, he sacrifices what he wants most for what he wants now. After explaining this concept to him, I strongly encouraged him to resist the urge to buy what he wants now, knowing he can buy what he wants most soon enough. He made the right choice for now, but his human desire for instant gratification will surely heat up again.
Does this sound familiar? We humans do it all the time! We so badly want to go on that trip, but it feels so far away and hard to attain. So instead of saving that cash and getting closer to making the trip happen, we blow it on dinner and drinks. We have our eye on a particular watch. It's not outlandishly expensive, but it will take some work to save up. However, we just want to scratch the itch of buying a watch, so we'll buy several cheaper watches that we probably won't wear or appreciate. These are two recent examples from the hundreds of versions of this I see play out in my coaching.
I'm certainly not immune to it, and I suspect you aren't, either. Write it down. What do you want most? Name it. What things do you want now? Write those down, too. Call them out. Now, look at the two lists and compare them. If it's true that what you want most is what you want most, act like it. Make decisions around it. Choose wisely. Each step of the way should revolve more around what we want most than what we want now. These could be more material things, but truthfully, they are often priceless, meaning-laden things in our lives that are far more valuable than money. Choose those. Always choose those.
____
Did someone forward you this post? We're glad you're here! If you'd like to subscribe to The Daily Meaning to receive these posts directly in your inbox (for free!), just CLICK THIS LINK. It only takes 10 seconds.
81 Years of “Boring”
We don’t have to come up with a world-changing idea to be successful or impactful. Instead, we just need to find a way to implement the Nutty Bar formula in our own lives.
My family enjoyed a Shelton family tradition last night: Nutty Bars in Okoboji. Okoboji is one of our favorite places in the world, and Nutty Bars are woven into the fabric of the Okoboji experience. To give you some context, Nutty Bars are small blocks of vanilla Blue Bunny ice cream with a wooden stick inserted, dunked in chocolate, and rolled in crushed peanuts. Simple, classic, delicious.
Finn’s very first bite of Nutty Bar, age 3.
I was recently talking to a fellow business owner about our anticipation of enjoying some Nutty Bars. “Their business is boring. They’ve literally been doing the same thing for 100 years. They haven’t innovated once.” He scoffed at the Nutty Bar stand……he might as well have insulted my sons!
81 years, actually. They’ve been doing the same thing for 81 years….since 1945. In a world where businesses come and go as often as we change underwear, 81 years is pretty amazing. And they don’t seem to be slowing down. Every time I’m there, hundreds of people are coming or going. I wish I knew more about their business, but they no doubt sell thousands of Nutty Bars each day.
The Nutty Bar stand practices something vitally important in business. They simply offer a consistently excellent product for an attractive price. Simple, consistent, excellent, and more valuable than it costs…..all four components are important. They’ve created a machine that puts smiles on hundreds of thousands of people’s faces, and I suspect they’ve been handsomely rewarded financially for that.
We don’t have to come up with a world-changing idea to be successful or impactful. Instead, we just need to find a way to implement the Nutty Bar formula in our own lives. Stay simple, be excellent, remain consistent, and add more value than we charge. Whether we’re business owners, self-employed, or employees, these values are the building blocks for a fruitful and impactful journey.
____
Did someone forward you this post? We're glad you're here! If you'd like to subscribe to The Daily Meaning to receive these posts directly in your inbox (for free!), just CLICK THIS LINK. It only takes 10 seconds.
It’s Actually a Gift
My all-time favorite band, Twenty One Pilots, just released a live album a few days ago. Upon the news of this upcoming release, thousands of fans flooded social media and began throwing shade.
My all-time favorite band, Twenty One Pilots, just released a live album a few days ago. Upon the news of this upcoming release, thousands of fans flooded social media and began throwing shade:
"All they care about is making money!"
"Look at them ripping people off again."
"Always trying to sell something."
As for me, I couldn't wait to purchase this new album. Why? I am receiving it as a gift; their gift to the world. I will happily fork over a little cash for the right, privilege, and honor of listening to this beautiful concert over and over and over again for decades. What a gift!!!!
Our culture is so quick to demonize business. Movie ticket prices? Scam. The price of a latte at a local coffee shop? Highway robbery. A package of beautifully marbled steaks? Greedy farmers! The fee for our tax professional to prepare and file our annual taxes? A racket.
On the flip side, I view each of these as gifts. Enjoying the magic of the movies is a gift. Savoring a wonderfully crafted coffee is a gift. Grilling up some juicy steaks is a gift. Having a trusted tax professional to advocate for me is a gift. Sure, I pay for each of these, but what I receive in return is a gift. That's what business is supposed to feel like.
When we spend money on things that truly add value to our lives, that's a gift. We shouldn't spend money on something and then immediately lament how we were taken advantage of. Instead, we should lean into our values by spending money on things that are truly valuable to US.....then receive the gift for the blessing it is.
This new Twenty One Pilots album is such a gift to me. I couldn't hand over my money fast enough for the right to own a piece of history that I will enjoy for decades to come. It doesn't matter if the artist makes $100 from it or $10,000,000. A gift is a gift, and I'm grateful for it.
As consumers, we should look at our purchase activity through this lens. Business owners, this should also influence how we treat our craft. We're creating a gift that will add value to people's lives. And if we add enough value to enough people's lives, we'll earn the right to make a living carrying this torch. Enjoy the ride and never be ashamed of it. It's an honor, a privilege, and a responsibility.
____
Did someone forward you this post? We're glad you're here! If you'd like to subscribe to The Daily Meaning to receive these posts directly in your inbox (for free!), just CLICK THIS LINK. It only takes 10 seconds.
Pizza, Pigeons, and Ice Cream
We concluded our amazing family trip to NYC yesterday, returning home satisfied and exhausted. During the car ride home from the airport, I asked the boys to name their favorite things from the trip. Pax jumped in quick and decisively.
We concluded our amazing family trip to NYC yesterday, returning home satisfied and exhausted. During the car ride home from the airport, I asked the boys to name their favorite things from the trip. Pax jumped in quick and decisively:
$1.50 pizza slices from a little place called Mr. Pizza.
Ice cream (lots and lots of ice cream)
Visiting the Statue of Liberty
Playing on the beach (Coney Island)
Finn piped in next:
Pizza
Feeding the pigeons
Riding the subway
Coney Island roller coaster
I've written on many occasions about the idea that memories don't discriminate based on price. We, parents, love to assign value to activities, memories, and experiences based on how much they cost. I see it all the time in my coaching, and frankly, I'm occasionally guilty of it myself.
During our trip, we dined at some of the most famous restaurants in the city and even took in a Broadway show. The Broadway show was easily the most expensive thing we did, with a total price tag of $600. The boys enjoyed the show, but it didn't even come up when inventorying their top moments. I'll re-summarize their favorites:
$1.50 pizza slices from Mr. Pizza: $1.50 (duh!)
Ice cream: $6-$12....several times
Statue of Liberty: $22/person
Feeding the pigeons: Free
Subway: $3/person
Coney Island Roller Coaster (The Cyclone!): $10/person
Coney Island Beach: Free
No, it wasn't a cheap trip. Flights, hotels, parking, transportation.....it added up. However, we parents need to give ourselves a break. We don't need to go all-in on fancy, elaborate events. The simplest ideas often win out. The most insignificant moments become the memories. The unexpected happenings between activities create the shared experiences.
In a moment of conviction, I asked Sarah if she regretted spending $600 on the Broadway show. "Not at all! I'm so glad we went." I'm glad one of us feels that way, and perhaps one day the boys will look back fondly at that experience as well. But in the meantime, I'm going to savor that trip....mostly the small little moments. So many beautiful little moments.
It's worth a reminder again today. We don't need to live for the big, elaborate, fancy, costly moments in life. Sure, those are cool; they have value. But we ought not miss the value and beauty in the simple, the small. Have an awesome day!
____
Did someone forward you this post? We're glad you're here! If you'd like to subscribe to The Daily Meaning to receive these posts directly in your inbox (for free!), just CLICK THIS LINK. It only takes 10 seconds.
(Not) Running It Into the Ground
Heck, I have people regularly tell me that it's impossible for a family of four to dine out in the Midwest for less than $100, never mind what it would cost to eat in one of the most expensive cities in the world.
My family is in NYC for a few days. It's been so much fun watching the looks on the boys' faces as they experience the wonders of one of the greatest cities in the world. I feel like a kid every time I'm here, which makes it even more special to experience it with my own kids.
I love talking about travel. I talk about it with friends, clients, and whoever else will engage with me. Whenever that topic arises, I hear one common theme: It's impossible to manage costs while traveling......especially food. Heck, I have people regularly tell me that it's impossible for a family of four to dine out in the Midwest for less than $100, never mind what it would cost to eat in one of the most expensive cities in the world.
I couldn't disagree more with this narrative, and yesterday was a perfect example. Sure, we could have blown it out of the water and easily dropped $300. It would be a very easy lift to astronomically run up the tab. However, we decided to keep it simple.
We started by finding an awesome little bodega in Midtown Manhattan to get some sandwiches. I indoctrinated Pax into the sausage, egg, and cheese on a roll with salt, pepper, and ketchup club. Classic, and delicious. Then, we walked next door for a few massive slices of NY-style pizza. We finished the meal with a massive cookie from a local bakery. All in, $50. Not bad for dinner in the big city for a family of four.
I'm not saying this is what every family should do for every meal, but I want people to remember that it's possible to travel on a budget. It's possible to explore a city's food scene without blowing tons of cash or running up the credit card. Good food doesn't discriminate. Some of the best food in the world is cheap. Some of the most enjoyable meals on this planet are accessible without breaking the bank.
Get out there and explore. Try new things. Be curious. Dive into foods and cultures that might seem a little foreign to you. Just enjoy! However you choose to do it, you don't need to spend an arm and a leg. Bon appetit.
____
Did someone forward you this post? We're glad you're here! If you'd like to subscribe to The Daily Meaning to receive these posts directly in your inbox (for free!), just CLICK THIS LINK. It only takes 10 seconds.
Chicken or Egg?
I recently stumbled upon a heated online conversation on a social media platform. The original poster posed a question: "If so many people are struggling right now, why are there so many people with brand-new vehicles parked in their driveways?"
I recently stumbled upon a heated online conversation on a social media platform. The original poster posed a question: "If so many people are struggling right now, why are there so many people with brand-new vehicles parked in their driveways?" It seemed counterintuitive, as these new vehicles are presumably evidence that people are doing well.
Let's just say the comments were lively. Hundreds of people chimed in, positively confirming that most people are, in fact, doing great. The commenters believed they, individually, were simply part of the small share of people who are struggling, while everyone else is thriving.
I have news to break to them (and anyone else who will listen). Those brand-new vehicles sitting in people's driveways aren't evidence that people are doing great. Rather, those same vehicles are one of the primary culprits for why people are struggling so much. People's vehicles are putting them into a financial grave, month after month.
I recently met with a successful-looking couple who, from the outside, appear to have it all put together. They are fit, their kids are cute, their house is immaculate, they have good jobs, and they both drive new vehicles. The subject of the conversation? How they can stay financially afloat and not lose everything. Truth be told, their monthly finances didn't contain many red flags. Lots of normal, but not outlandish spending allocations. However, there were two major red flags.....and both were parked in their garage:
His vehicle: $1,100/month payment
Her vehicle: $850/month payment
Total vehicle payments of $1,950. In my brain, that's called a mortgage payment. Two thousand bucks for vehicles!?!? Both assured me that 1) they can afford them, 2) they are perfectly reasonable vehicles, and 3) everyone else has at least as nice vehicles as they do.
They aren't alone. This is a dynamic I see every single week in my coaching work. I've met with hundreds of families, and vehicle tension is the leading contributor to financial pain, suffering, tension, stress, and destruction. Not a lack of income, student loan debt, a failure to budget, or limited financial literacy. Vehicles. Vehicles are literally milking an entire society dry.
Many people who read this piece will roll their eyes at me. This topic often draws the ire of those who digest my content daily. That's okay, though, as this message needs to be shared over and over and over. I so badly want people to live a quality of life, and if I can get them to make different decisions in this vehicle department, I strongly believe it will have a direct positive impact on their quality of life.
We need more humility. We need more patience. We need to care a whole lot less about what others think. That's the ticket to some beautiful things in our lives. Please don't allow a vehicle to play a significant role in your journey. It can play a role, but not a leading role. You deserve better; much, much better!
____
Did someone forward you this post? We're glad you're here! If you'd like to subscribe to The Daily Meaning to receive these posts directly in your inbox (for free!), just CLICK THIS LINK. It only takes 10 seconds.
What’s Your Weird?
People frequently tell me that I'm "weird" in how I spend money.
People frequently tell me that I'm "weird" in how I spend money. I never take offense to these comments. In fact, I love them! I wear them as a badge of honor, and in some ways, they tell me I'm right where I need to be. Here are some examples of things people have told me I'm weird for doing:
When it comes to my personal residence, I'm a perpetual renter. I've owned two houses in my adult life, but I much prefer renting over owning.
The biggest category in our household budget is giving. This is non-negotiable.
Our second-largest category is travel. This is also a non-negotiable.
I will gleefully spend a few hundred dollars on a first-class meal. I've had $25 dinners that felt expensive and $250 dinners that felt cheap. An amazing meal is worth its weight in gold.
There's no amount of money too much when it comes to creating once-in-a-lifetime memories.
When I'm at a coffee shop, restaurant, or bar with someone, I almost always offer to pay for them.
If someone offers to buy my coffee, meal, or drink, I accept.....always. No exceptions.
When eating at a sit-down restaurant, the minimum I’ll tip is 20%, but it’s usually closer to 40%-50% if the server demonstrates excellence. It’s one of the few areas of life where people will gratefully accept generosity, so I love to lean into it as much as possible.
I will never purchase a new vehicle. In fact, I've never purchased a new vehicle. At best, any vehicle I purchase is probably at least 3-4 years old.
I will always pay for services that save me time, sanity, or stress.
What say you? Do you find these weird? I hope so, as you're different than me. That's what makes this money stuff so fascinating. We're all wired differently, heavily influenced by our experiences, values, upbringing, and circumstances.
I want to know what weird money habits you have. Please hit reply to this e-mail if you're a subscriber, or comment below if you're on the website. Please share your quirks with me. If enough people reply, I'll put together a fun little list and share it in a future post. Have an awesome (and weird!) day.
____
Did someone forward you this post? We're glad you're here! If you'd like to subscribe to The Daily Meaning to receive these posts directly in your inbox (for free!), just CLICK THIS LINK. It only takes 10 seconds.
The Want-to-Need Migration
Much discourse centers around the idea that life is so much more expensive today than it used to be. We blame inflation, capitalism, Boomers, politicians, and the systemic structure of our modern-day society.
Much discourse centers around the idea that life is so much more expensive today than it used to be. We blame inflation, capitalism, Boomers, politicians, and the systemic structure of our modern-day society. In other words, we love to blame everyone except the person in the mirror. Has life gotten more expensive? Sure. It always does. That's how inflation and the time value of money work. In all of this discourse, I think we've missed the biggest culprit of all: the want-to-need migration.
Over the past 25 years, I've personally witnessed a slow and steady cultural shift from what was once a want to now a need. Houses are a great example. When I was a kid, young families lived in small, conservative houses. However, over time, the average square footage of houses in America grew, as did the expectations of younger homeowners. Houses we now consider "starter homes" would have been mini-mansions 25 years ago. What about those small, conservative houses people used to live in? It would be unthinkable to live there!!!! Out of the question! Our expectations for the houses we choose have migrated from a want to a need.
Dining out is another great example. I recently met with a family who said a $600/month dining out budget is a "need." They didn't want a $600 dining out budget; it was a basic human need for their survival. Conversely, 30 years ago, dining out was more of a luxury. In my house, it felt more like a twice-per-month event. Taco Bell was a treat, Pizza Hut was a splurge, and Golden Corral was fancy. Our dining out habits have migrated from a want to a need.
Off the top of my head, I can think of countless items we now call needs that would have been wants 20+ years ago, including:
Streaming services (many people didn't even have basic cable in the 80s and 90s).
Cell phones (not in most people's budgets).
Internet service (also scarce).
Plane tickets (air travel used to be rare; today it's the norm).
Coffee shops (as the 90s kids ask, "What's a coffee shop and why would anyone go there?")
Online shopping (it was much harder to spend money in the pre-internet days, when you used to have to drive to the store. Today, click, click, click....delivery in an hour).
I'm not saying there's anything wrong here. In fact, I enjoy all of those things I just listed. They are part of my budget and part of my family's rhythm of life. I'm grateful for them. However, we ought not forget what's really a need and what's really a want. Sometimes, we need to get back to basics: food, clothing, transportation, and shelter. Let our needs be needs, then address our needs head-on. Once we've accomplished that, then we can move on to the wants. But let's let wants be wants. View them as such. Treat them as such. Enjoy them as such. Don't let your wants migrate into needs.....that's the gateway drug to much stress and bad outcomes.
____
Did someone forward you this post? We're glad you're here! If you'd like to subscribe to The Daily Meaning to receive these posts directly in your inbox (for free!), just CLICK THIS LINK. It only takes 10 seconds.
If Everything Is Important…..
Here's a general truth. If everything is important, nothing is important.
I received a half-dozen messages yesterday in defense of the family I discussed in yesterday’s post. In short, people defended this family's actions by saying that all of these things were important. Thus, this family was simply a victim of having all these important things stacked on them.
Here's a general truth. If everything is important, nothing is important. Let's say there are 50 different things vying for our time or money, and all of them are deemed "important." If they all occupy the same plane of importance, then none of them are actually important. In a world of relativity, none of them win.
This is the curse that strikes so many of us. Our budgets are living testimonies of this. For example, I'll regularly meet people who are actively saving for 15 different things—$ 25 here, $30 there. When I do the math, I point out to them that it will take years to knock out any of them. That becomes immensely frustrating, eventually defeating.
For this reason, we need to truly prioritize. Are some of these things in our lives needs and wants? Yes. That's totally cool. Allow them to live in our hearts and minds. However, we need to be honest with ourselves when setting priorities. Once we have our list of upcoming needs and wants, do whatever it takes to prioritize them so your values can be lived out.
If everything is important, nothing is important. Therefore, keep it simple, prioritize, and execute. Confidently knock out the most important goal, then move on to the next.
____
Did someone forward you this post? We're glad you're here! If you'd like to subscribe to The Daily Meaning to receive these posts directly in your inbox (for free!), just CLICK THIS LINK. It only takes 10 seconds.
There’s Always Something
Here's another problem: this is only the most recent in a string of unexpected needs. Truth be told, they've been putting off this big, important dream for more than six years! Why? There's always something!
A couple I know has some big aspirations. Their values and goals are clear, and they know what it will take to achieve them financially. One problem: something came up. An unexpected need arose, and they must delay this goal until they address it.
Here's another problem: this is only the most recent in a string of unexpected needs. Truth be told, they've been putting off this big, important dream for more than six years! Why? There's always something!
I'll illustrate for you.
First, they decided that buying a new vehicle was an immediate need. $27,000 of saving, 15 months of time, and another $35,000 of vehicle debt later, they had their new vehicle and were ready to achieve their dream.
Second, they decided that buying a house was an immediate need. $20,000 of saving and 12 months of time later, they had their house and were ready to achieve their dream.
Third, they decided that a dream Disney vacation was an immediate need. $18,000 of saving and 11 months of time later, they took their trip and were ready to achieve their dream.
Fourth, they decided that finishing their basement was an immediate need. $40,000 of saving and 18 months of time later, they had their new basement and were ready to achieve their dream.
Fifth, they decided that buying the other spouse a new vehicle is an immediate need. They are currently saving for this. But once they have this new vehicle, they will be ready to achieve their dream......
There's always something! When asked why they haven't pursued their huge dream yet, they will cite not being able to afford it. But when you look at the items above and how many resources they put toward them, it's easy to see that they could have done some amazing things over these past six years......they just chose to do something else instead.
Just remember, there's always something. Some things are in our control, and some aren't. However, far more is in our control than we'd like to believe. Please don't allow yourself to be a victim of your own life. Seize control of these decisions and prioritize your time, resources, and actions in accordance with your true values. Future you deserves it.
____
Did someone forward you this post? We're glad you're here! If you'd like to subscribe to The Daily Meaning to receive these posts directly in your inbox (for free!), just CLICK THIS LINK. It only takes 10 seconds.
Don’t Let the Sequence Fool You
This young guy fell into the same trap so many do. Instead of viewing his money as a giant puzzle, he viewed it as a sequence of transactions.
A young man asked me to look over his finances and help him get some control. Included in this conversation was a review of his most recent bank statement.
"Dude, you spent $700 more than you made last month!" I exclaimed.
"I had to buy groceries at the end of the month. What, you expect me just not to eat?"
"No, I expect you not to implode your finances by plunging yourself into debt."
"I had no choice, Travis! Either I buy groceries, or I don't eat."
"The sequence of your purchases isn't what matters here. That $700 of overspend doesn't just get credited to the last $700 you spent in the month."
"Again, I HAD to buy groceries."
"Did you need the other $1,200 of impulse purchases you made before that?"
“……….”
This young guy fell into the same trap so many do. Instead of viewing his money as a giant puzzle, he viewed it as a sequence of transactions. Then, when he had known and tangible needs, he acted (even though he had already exceeded his budgeted income for the month). This is how we end up in debt. This is how we never have funds for wants. This is how we can't afford to invest. This is how we justify not giving. We spend, spend, spend, then when a NEED arises, we flippantly meet that need without regard for the consequences.
It's a psychological phenomenon that often strikes us humans. If you're human, you're subject to it. What's the solution? Have a plan for the month. The WHOLE month. We know we need groceries. We know the rent or mortgage has to get paid. We know we'll need to put fuel in the vehicles. These are known expenses. Therefore, plan accordingly. While we're planning, we should also plan for the fun stuff. Plan for the dining out. Plan for the date nights. Plan for the concerts. Plan for the plane tickets. Plan for the new clothing. The keyword is "plan."
Let's remove the bias toward sequence and replace it with a bias toward intentionality. Oh, you really, really want a new Blackstone grill? Great! Is it in your plan? If not, then don't do it. Put it in your plan next month. Then buy it! The goal here isn't to demonize spending, but to demonize unplanned, impulsive, destructive spending. Let your plan be your plan, then execute. If it includes a fun trip or a Blackstone grill, go for it! But we can't constantly buy things that aren't in the plan, blow past our budget on buying true needs, then blame the needs.
We can do better! We deserve better. We'll thank ourselves for giving ourselves better!
____
Did someone forward you this post? We're glad you're here! If you'd like to subscribe to The Daily Meaning to receive these posts directly in your inbox (for free!), just CLICK THIS LINK. It only takes 10 seconds.