Must Be Nice
"Must be nice." Ah, gotta love that phrase. "Must be nice" is a politer way to say "You got lucky" or "I'm jealous." It's also a phrase that signals the beginning of the end. The mere utterance of these words signals that your inputs are detached from your outputs. Using this phrase means outcomes are not correlated with executon. Mentioning this phrase means you've lost before you've even had a chance to play the game.
These words were said to me on Saturday afternoon on the heels of the Downtown Des Moines Farmers' Market. My friend saw our huge line as he passed through the market and had some "feedback" for me afterward. He gave me permission to write about it, so that took away some of the sting. In short, though, he attributed our long lines to good fortune. Right place, right time.
He's not alone in this sentiment, and this doesn't just apply to Northern Vessel. If you've built something that matters (whether it be a business or career), there are countless people in your life who are sopping with jealousy. Or, in the words of one of my business owner clients, "Travis, you're the only person in our lives we can even talk to about this stuff. You're the only one who will genuinely celebrate with us." He, too, gets lots of "It must be nice" comments. Jealousy is everywhere.
The truth is, it does feel nice. It feels wonderful to create something that matters. However, ahead of that niceness is a ton of blood, sweat, tears, pain, suffering, failure, and growth.
In this conversation, my friend asked what I attributed our success to. I think there are a lot of reasons for it, and they all revolve around inputs, not outputs. While most people believe in obsessing about the outputs, we believe in obsessing over the inputs and merely measuring the outputs.
Here are some of our inputs:
We're obsessed with finding the right people. It's extremely difficult to get hired at NV. TJ's standards and expectations are brutally high.
Financially, we believe in paying our team ridiculously well. TJ hasn't given me permission to share specifics (yet!), but we created a compensation structure for the farmer's market that boggles the mind. Interests are aligned, and our team is incentivized to crush it.
In turn, the work is a grind! It's like going to battle. Our team goes into market days knowing they will be wreckedby the time we're done. My hope is they look back on that experience and say, wow, that was awesome!
Unreasonable hospitality. It's not good enough to quickly serve a coffee. Anyone can serve a coffee. But can you make people feel a certain way while doing it? The experience is everything.
Constant obsession with getting better and more efficient. "Good enough" isn't good enough. Every team member has the green light to propose ideas for "better."
I pray you get rid of the phrase "It must be nice" from your life, and keep all the "It must be nice" people at arm's length. Whatever you're into, obsess about the inputs and measure the outputs. Keep going! "Nice" is coming.
____
Did someone forward you this post? We're glad you're here! If you'd like to subscribe to The Daily Meaning to receive these posts directly in your inbox (for free!), just CLICK THIS LINK. It only takes 10 seconds.