A Story Will Be Told

I once had the privilege of hearing Danny Meyer speak at an event. If that name doesn’t ring a bell, he’s the founder of Shake Shack, as well as many other high-end culinary institutions. I was excited to hear him speak simply because I love food. However, he told a non-food story that captivated me and has made a lasting impact on how I view life and business.

I don’t remember the details, so I’ll paraphrase. There was once a large group dining in a private room at one of his high-end restaurants. All was going well until the waiter accidentally spilled a bottle of red wine on a woman’s $10,000 dress. To call that a simple mistake would be an understatement. They screwed up, big time! This is the part of the story that gripped me:

“The moment a mistake is made, a story WILL be told. But we have the power to influence what story they will tell.”

He goes on to explain the over-the-top reparations his team quickly enacted to make the situation right. They comped a very large dinner bill, they threw in some add-ons, and they even contacted the designer of the woman’s dress to find out how to quickly get her a new one. They went above and beyond. Why? They wanted to do the right thing for the right reasons. Instead of telling a story about incompetence and negligence, the diners tell a story of generosity, service, and humility.

I screw up…..often. Each time I do, I think about Danny Meyer’s talk. Sometimes when I screw up, a story will be told. But I have the power to influence what story will be told. This applies to my business, my ministry, my relationships, and pretty much every area of life. I’m sure people think a lot of different things about me, but if I’m doing my part right, I hope at least generosity, service, and humility get included!