The Daily Meaning

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Travis Shelton 9/3/23 Travis Shelton 9/3/23

"Tacky Place, Tacky Owner"

We recently passed the 9-month mark since opening Northern Vessel's brick-and-mortar location. To say it's been a whirlwind would be a gross understatement. We're equally shocked and grateful for what's transpired in this short time.

Travis Shelton 8/24/23 Travis Shelton 8/24/23

Shame On Me

I did it again. I promised myself I wouldn't, but I did. I suppose I haven't had enough punishment yet. When will I learn? Maybe next time I'll know better. These thoughts ran through my head yesterday as I sat in a local restaurant. I'd been in that restaurant countless times, which usually ended with similar laments oozing out of my pores. Each time, I say to myself, "This is the final straw!" Yet, there I was, subjecting myself to a level of torment I clearly deserved.

Travis Shelton 6/9/23 Travis Shelton 6/9/23

My Small Business Doesn’t Deserve Your Business

As anticipated, I’ve taken a fair amount of heat for my posts about small businesses (HERE and HERE). Perhaps they missed the preface where I clarified that I, myself, am a small business owner. My family’s survival rests solely on the fate of my small businesses. So when someone calls me a “big box retail shill”, it’s a bit confusing. Oh well, it comes with the territory.

Travis Shelton 5/30/23 Travis Shelton 5/30/23

Don't "Support" Small Businesses

Before I begin, I’d like to remind you I’m deeply invested and exceptionally fond of small businesses. My family’s livelihood is tied to my small business, I’m a part owner of a few other small businesses, and many of my clients are small businesses. So when you read my next sentence, I want you to know I say it with the utmost respect in mind.

Travis Shelton 2/2/23 Travis Shelton 2/2/23

Creating Margin for Impact

I talk a lot about the idea of creating margin in our finances. We do this to provide peace, flexibility, and contentment. However, there’s a piece missing from the typical narrative of margin. All these positive consequences of creating margin are about me, me, and me.

Travis Shelton 12/23/22 Travis Shelton 12/23/22

A Story Will Be Told

I once had the privilege of hearing Danny Meyer speak at an event. If that name doesn’t ring a bell, he’s the founder of Shake Shack, as well as many other high-end culinary institutions. I was excited to hear him speak simply because I love food. However, he told a non-food story that captivated me and has made a lasting impact on how I view life and business.