Just Notice

I met a friend for lunch yesterday at one of my favorite Mexican restaurants. I wouldn't say I'm one of their top customers, but I do make it in around once per month.

It's one of those order at the counter and they bring it to you type of places. While trying to order my meal, I struggled to find my desired entree on the menu (evidence that I'm not there too frequently). Just then, the woman behind the counter said, "I think you're looking for #14." Caught off-guard, I scanned the menu board to find item #14, only to discover it's exactly what I was looking for.

"Wait, how did you know that's what I was looking for?!?!"

"When you walked in, my dad told me you would be ordering a #14, and he already started preparing it for you."

First, am I really that predictable!?!? Wow!

Second, I was shocked they noticed me to that degree. I didn't know they even recognized me, and not only did they recognize me, they knew what I wanted even before I opened my mouth.

That single exchange tremendously moved the needle for me. Their actions didn't cost them anything, and yet, made all the difference in the world. In one simple act, they just seared in my loyalty, which will inevitably result in hundreds more dollars in revenue from me in the near future.

Just notice. It's a spectacularly simple strategy to move the needle in your endeavors. All it takes is a little intentionality, some care, and a desire to be more excellent. Whatever you're about to do today, just notice. It may seem like nothing to you, but it could be everything for someone you encounter.

____

Did someone forward you this post? We're glad you're here! If you'd like to subscribe to The Daily Meaning to receive these posts directly in your inbox (for free!), just CLICK THIS LINK. It only takes 10 seconds.