Let the Truth Be the Truth
Taylor Swift is one of the most polarizing figures in the world. She's beloved beyond belief......and hated beyond belief. While she's not my cup of tea when it comes to music, having been to one of her live shows about a decade ago, I have to admit she's probably one of the best live performers in the world. Her concerts are spectacles.
Her recently completed Eras tour is among the most successful in music history. Taylor and her team performed 149 shows in 51 cities on five different continents. After all the number-crunching was completed, it solidified its status as the highest-grossing tour in history (approximately $2 billion). The craziest part of all this is that not a single show was cancelled (sickness, injury, fatigue, or any other factor). The fans counted on her to show up, and she delivered night in and night out, regardless of how she was feeling or other life circumstances.
I recently saw something that stopped me in my tracks. It was an excerpt from a new documentary about her tour. I'll set the stage. Taylor, known for taking care of people around her, gathered her on-stage dance team. She handed out handwritten cards to everyone, then asked one of the men to read his aloud, noting that everyone's card said the same thing.
The man reads aloud: "We've traveled the world like we set out to do. We've dazzled the crowds, but missed family, too. My full gratitude doesn't come from a bank, but here's (bleep) dollars, just to say thanks."
When he read the bleeped number, you could see everyone in the room shudder; hands to mouths, knees wobbly, eyes bulging. What did he say?!?!
After diving into the comments and finding some lip-reading experts, it was generally concluded that the number he read aloud was $750,000. Each dancer in that room was given $750,000!!!! Not their pay, their bonus. They've already been paid what they signed up for. This extreme act of generosity was unprecedented.
In total, it's reported that Taylor Swift gave away $197 million in bonuses over a few days. $750,000 to dancers, $100,000 to truck drivers, and so on. Just like that, Taylor gave away nearly $200,000,000 (out of her own pocket) above and beyond what her team was already paid for their jobs. Unreal!
As is usually the case with social media, the trolls came out to play:
"It just proves she screwed the fans with her high ticket prices."
"She should have given a lot more, considering how rich she already is."
"All her merch proves she's just greedy."
"She's just flaunting her money at this point."
"She only gave away 10% of the profit....she's a cheap ass!" (It's worth noting that the bonuses were 10% of the $2B of revenue, not profit. Her profit was significantly lower after factoring in all the costs.
People can say whatever they want, but Taylor Swift clearly cares deeply about people. Her fans (she didn't miss a single show!), her crew ($197 million in bonuses!), and the people closest to her (she has a reputation for being ultra-loyal). Yet, regardless of what she does, people will hate her relentlessly.
None of us will ever be Taylor Swift, but she demonstrates an important concept. Just let the truth be the truth. Be generous. Show love. Treat people extraordinarily well. Recognize those who help us on our journey. Let the truth be the truth, and the rest will sort itself out.
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