Never As Good As We Believe
May was an epic month for us at Northern Vessel. We experienced unprecedented growth and achieved things we never thought possible. We sold 1,100 gallons of our signature oat milk cold brew latte alone. Unreal developments, and I'm so grateful for all of it.
At the same time, however, we encountered and discovered gut-wrenching problems that knocked us down a peg or two on the ego scale. This is a universal principle I firmly believe in: No matter how good we might think we're doing, we're never as good as we believe. Danger lurks behind every corner, and our successes often mask the warts.
I'm not trying to go all Debbie Downer on you today. In fact, I think this is the most encouraging message of all. There's ALWAYS room for improvement. That's why some of my favorite coaching clients are the ones who are already doing well in their finances, businesses, and careers. No matter how good they might think they are doing, we WILL unearth some warts when we pull back the layers. Translation: There's no cap on their potential!
One of my clients is in the process of paying off more than $80,000 of student loan debt, $2,000/month, month after month. Not too shabby, and they hope to be done in less than 40 months. Common sense would suggest they are doing pretty awesome, but ultimately, they aren't doing as well as they believe. My job was to help them dig deeper and find their warts. After a few small but meaningful tweaks, their 40-month payoff plan has been reduced to 17 months. That's the power of realizing we're never as good as we believe. I'm excited for them!
Whatever area of your life this piece makes you think about, just know that you have far more in you. The only thing it requires of you is the humility to look deeper and genuinely desire to see the warts under the surface. Once you find them and address them head-on, you'll be able to hit a new, unprecedented trajectory.
As for us at Northern Vessel, we have our work cut out for us to correct some of these flaws. We owe our customers excellence. No matter how good people tell us we are, we can't quit striving for an even higher standard, in every aspect of the business. We owe that to our customers......and ourselves. You do, too, in whatever discipline you happen to find yourself in. Today's a great day to push forward.
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