(Not) Doing It For Free
I casually ran into one of our Northern Vessel baristas yesterday, which is always a treat. In our conversation, I congratulated her on an amazing day at the farmer's market. I applauded her hard work, contagious vibe, killer hospitality, and ridiculously fun paycheck. She thanked me and shared how much fun she had. She said she wishes she could do it every day. Regarding the rewarding payday, she said she's grateful......but she loves it so much she'd "do it for free."
That's a tell! I laughed at her response and told her I know exactly what she means. I couldn't love this response more! The best work is the work we'd do for free if we could, but at the same time, we get to provide for our family while doing it. That's what it looks like to thread the needle of work that matters.
She never implied that it wasn't work......it was brutally hard work (my words, not hers). She was grinding non-stop, serving up hundreds of drinks per hour. Every interaction was a new opportunity, a new responsibility, to create a special experience for that specific customer. Each guest walked into that moment with their own mood, baggage, experiences, and expectations. For many, it was the first time they ever interacted with our brand. My friend, acting as the caretaker of the brand, was the lynchpin in how that person felt about us after they left our little booth. That's hard work! But it's meaningful work!
I'm so grateful for my friend. I 100% believe she would do it for free if she could, but fortunately, she doesn't have to. It actually makes me want to pay her even more. People who pursue (and find) work that matters are needle-movers. When we find our work that matters, our blood, sweat, tears, and passions are about to be put on the table, and as a result, everyone wins.
I pray my friend continues to feel that way about her work, and I pray each of you pursues and finds work that makes you feel the same. It's available to each of us, and it's far sweeter than we can even imagine. Work that matters matters. My friend deserves that.....you deserve that.
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