Ignore the Bar

“The bar has never been lower.” It’s a saying my friend TJ and I talk about often. We live in a society where the bar, the standard, the excellence, continues to diminish by the day. We settle for mediocrity because, well, mediocrity is often one of the few choices available.

Frankly, I don't care what the bar is. The bar sucks. The bar is a fraud. "Industry standards" and “common practices” are buzzwords to justify complacency and apathy.

I live in a town with 197 restaurants, according to Google. Competition is high, and businesses are fighting for attention, yet the bar remains low. Restaurants regularly offer a medioce product, inconsistent results, bad service, and virtually no hospitality, nonsensical pricing, and then play the victim card when they eventually close their doors. There are definitely some solid places in my town, but so many are missing the mark. The bar has never been lower.

That's why what happened to my family yesterday stands out even more. We were out of town for a lacrosse game. After the frigid game concluded, Sarah suggested we find a restaurant to celebrate. Problem: There were virtually no restaurants between the game and our city. I pulled up Google Maps to see what I could find. Interestingly, there was a town of 1,000 people nearby, and the only restaurant in the town was rated a 4.7 (which is typically a pretty high mark for a restaurant).

We were hungry, so why not?!?! From the moment we walked in, we had a stellar experience. The building was old, but clean. The parking lot was full. Our server was beyond friendly. The drinks and food came out quickly. Drinks were refilled like clockwork. The prices were good. The food was perfectly executed. The staff had a posture of gratitude for us stopping in. In other words, they crushed it!

In a town with 197 restaurants, steep competition, and nearly endless options, the bar is low. Yet, in a town of 1,000, with ZERO competition, the bar is high. This little restaurant ignored the bar and decided "good enough" isn't good enough. This is exactly how small business should be done. I don't know anything about this business other than what I experienced yesterday, but I wish I could shake that owner's hand. Well done!

We (you, me, and everyone we have some level of influence on) need to ignore the bar. We shouldn't care what everyone else is doing. We shouldn't care what's good enough. Instead, we should reestablish the bar. Set a new standard. Raise expectations to a new level. There are two modes by which to live life: Follow along or carve a different path. When it comes to excellence, I suggest we carve a new path. Following the crowd is like discovering a chunk of fool's gold. It looks valuable at first glance, but once you look a bit closer, you realize you lost.

Provide excellence. Demand excellence. Force a higher bar.

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