The Moment I Knew
One of my commercial clients is comprised of three young, talented, hungry owners. They are brilliant at their craft, but not accomplished business owners.....yet. In the midst of trying to grow their newish business, they lost a key client. Many of their aspirations for near-term growth skidded to a halt, replaced by a sudden need to piece together a few deals to stay afloat.
One of them recently reached out with a question. I immediately called them back and happened to catch them while they were driving across the state for a work project. One of the owners said something to me that quickly caught my attention. They recently purchased a mobile Starlink unit so they have high-speed internet in their vehicle on road trips. Why? "While we're on the road, the two people who aren't driving spend time contacting and pitching everyone. Old clients, warm prospects, cold prospects.....everyone."
That's the moment I knew they were going to be just fine. Being brilliant at our craft isn't enough. Often, it takes a mastery of our craft combined with a relentlessness and humility to just go for it. What makes these three individuals unique is that they are impervious to failure. They could have 1,000 doors violently slam in their face, only to knock on the 1,001st door with full confidence that it will be a "yes."
I wish I had that same relentlessness gear they do. I've been thinking a lot about that conversation, and it's forced me to look in the mirror with my own attitude and approach. For as successful as I feel like I've been, I can't help but wonder what things would look like if I developed a gear like these three have. It's an interesting thought experiment, and it pushes me out of my comfort zone. Maybe you need a similar nudge today. A nudge to develop a relentlessness and motor to keep going, regardless of how many shut doors you encounter. Something to think about as you go about your day. Have an awesome one!
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