Book It

I was having a coffee with a friend. Let's call him Bill. Bill is in his 40s, humble, disciplined, and by all accounts, financially successful. His family floats somewhere in the middle class. They don't lack, but at the same time, they don't live a showy life. Bill's family is what I'd refer to as a fairly normal suburban American family.

Bill is terrified to spend money on things that matter to him. If he needs it (truly needs it), it's no big deal, done. However, whenever something veers into the want camp, especially if the price tag exceeds $100, he cowers. His hesitancy isn't caused by a lack of resources or difficulty prioritizing expenditures. He and his wife have made great financial decisions and don't need to worry about drastic negative consequences.

Rather, his mental and emotional roadblock stems from childhood. For decades, he heard the same message: "Don't spend money on things you don't need." "Don't be irresponsible." Thus, Bill views spending money on wants as taboo.

Bill loves his favorite sports team. LOVES them! During my recent conversation with Bill, he confessed that he's never actually seen his team play in person. Why? It's a want....and wants are irresponsible.

"Book it!" I exclaimed. "Buy a ticket and go." Not only that, but I encouraged him to buy a high-quality ticket. The good seats! I took it one step further. He wasn't allowed to spend less than $500 on the ticket. The mere thought of this idea made him sweat. Not only was I asking him to spend money on a want, but to do it in a big way.

Bill actually followed through! He bought the ticket for his team's first game of the year. Not only that, but he bought an amazing ticket. Fast forward several weeks, and the game arrived. That was last night.

It was a night to remember for Bill. It was everything he dreamed of these last four decades, and more. What about the money? Shockingly (to him, not to me), he doesn't feel like spending that money will negatively impact him, nor does he feel "irresponsible."

I couldn't love this more. It might seem like a silly hurdle to overcome, but this is a crippling problem for millions of people. Sometimes, you just need to book it. It's important that we practice the art and science of spending money on wants. For some, it comes naturally, but for others, it's one of the biggest roadblocks of our lives. If we can learn to do this freely, but within reason, it can unlock so much meaning in our lives.

Book it. Just book it. Try me on this one.

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Give An Inch, Take a Mile

We have a podcast called Meaning Over Money. From March 2021 through March 2025 (more than four years), we published two episodes per week, every week, without fail. We didn't miss a single episode for 419 episodes. Then, something happened: We decided to take one week off. Just one week!

The problem is that every time we give an inch, they will take a mile. In this case, by "we," I mean Cole and I, and by "they," I mean Cole and I. We gave ourselves an inch, and we took a mile. Our "we'll just take off one week" quickly grew to two weeks. Then, after just one episode, we took another three weeks off. Episode. Then a few more weeks. Episode. Then another few more weeks. Episode. Then, lastly, we had a near three-month gap.

Just like that, we self-sabotaged ourselves right under our own noses. Now, it's fair to admit that both Cole and I had a LOT of life going on. Travel, parenting, work, marriage, ministry.....all the good things. However, it's amazing how we'll use even the smallest excuse to derail ourselves if we allow ourselves.

This is one of the reasons why I've published on this blog for more than 1,000 consecutive days. I know myself well enough to know that even one day off could be the gateway to a month off. Give an inch, take a mile!

Sure, it's evident that if we miss one day, we can always jump back on the horse with little harm. That's quite true. However, our human instinct will always pull us away from our endeavors when this happens. It's sad, but true.

This isn't me saying that perfection is the answer. Perfection kills more dreams than mistakes do. Instead, what I'm suggesting is that we need to be aware of how apt we are to self-sabotage our own best interests. We'll self-sabotage our dreams like it was a trip to the dentist. That's how deeply wired this concept is in our human psyche.

So, today, draw a line in the sand and don't give yourself an inch. Whatever that project or endeavor is, stay the course. Follow through because that's what you do. You're a follower-through'er. Then, tomorrow, you'll do the same. One flawed, imperfect step at a time.

If you've never listened to our podcast before, I invite you to check it out. Today’s episode is about this very topic of self-sabotage. You can find it on APPLE, SPOTIFY, or wherever you listen to podcasts.

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Structure

The boys go back to school on Tuesday. All four of us are looking forward to it! A lot! We've had a great summer, full of adventures, experiences, memories, and travels. I hope the boys permanently cement some of what we experienced into their brains. I'm truly grateful for these past few months. However, it's time to get back to "normal."

More importantly, I'm excited to get back into a solid structure. Structure is one of those things we spend our entire lives trying to avoid and rebel against. On the surface, most of us want to fly by the seat of our pants, live willy nilly, and do what we want when we want. That's often cited as one of the primary reasons people want to start businesses. They are trying to escape the structure that normal life often dictates to us.

Today, though, I want to counter this inclination. I'm pro-structure. Actually, I'm deeply convinced that structure is what allows us to thrive. While I spent decades trying to avoid structure, I've spent the past six years intentionally working to create structure in every phase of my life. I'm not militant about it. I'm not a victim of it. I don't let it drive my life. Rather, I create, tweak, and perfect various forms of structure that enable me to be my best. Things like:

• When I get up and go to bed.

• What I wear.

• When and what I eat.

• Where I sit in rooms.

• What I take with me everywhere I go.

• The people I regularly spend time with.

• The order I sequence my work.

• The days I do various types of activities.

• The habits that connect to particular actions.

I create structure anywhere I can find a way to create structure. Sarah and the boys often laugh at me, but that structure is what allows me to handle all that's on my plate.

On the negative side of this conversation, I STRUGGLE when I lose my structure. I simply haven't been my best over the past several months. I've let a lot of people down and whiffed on many different endeavors. The lack of structure is killing me. I desperately need to get my structure back, and God willing, this is the week it happens!

This is simple stuff for some of you, but for others, this might be the one piece that can help you unlock your best self and most meaningful day-to-day life. Perhaps this is the week you start adding structure. Start small. Add one piece of structure and see how it goes. Then, add another. Build, test, iterate, repeat. It might just unlock the next best season of your life!

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Just Take a Step

You never know what will happen by simply taking a step. Some steps are insignificant. Some steps move us forward. Some steps hinder our progress. Some steps change everything. Here's the problem: We rarely know which is which.

In the fall of 2015, I received a phone call from a guy I barely knew. His name was Gary Hoag (yes, the same Gary I often talk about in my writing). I had only met him one time at that point, but I was excited to speak to him again. Long story short, he called to ask if I would be interested in joining him in some international ministry. The next step would be for Sarah and me to fly to Asia to interview with the board. I had never been to Asia. I had lots of emotions. I was excited, anxious, and overwhelmed. What should I do?!?!

I took a step. I booked plane tickets and we boarded a plane for Asia. Some steps change everything; this step changed everything. Ten years later, I still call these people family. I've experienced the highest of highs and the lowest of lows with these people. I've seen the best of humanity, and the worst of humanity. I've seen the overwhelming awesomeness of God, and the absolute brokenness of our world. I've seen things I can never unsee.....for better or for worse. Through it all, we've done it together. Grateful doesn't even begin to describe how I feel about this group of people.

All because I took a step. One simple step. That step could have meant nothing. It could have been insignificant. It could have been as forgettable as any step. We never know which is which. But this particular step changed everything.

We humans are so good at saying no, justifying inaction, and normalizing the status quo. Sometimes, though, we just need to take a step. No, we won't know where our steps will lead. No, we don't know if it will impact us. No, there's no certainty our lives will be better for it. However, there's no way for us to experience life-changing steps without first being willing to simply take a step.

Taking a step is one of the hardest things about the human experience. It's risky. It's scary. It's uncertain. All true, but it can also be beautiful. Today, I challenge you to take a step. I don't know what your step is, but I think you do. There's something you know you need to step into. It could be nothing.....or it could change everything.

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It’s the Third Question For Me

Why do some people succeed while others flounder? Is it luck? Good/bad fortune? Circumstance? I think about this a lot as I watch people all around me.

One of my favorite speakers at the Global Leadership Summit this year was former Alabama football coach Nick Saban. Coach Saban is arguably one of the best football coaches of all time, with a resume to back it up. One of the most interesting things he talked about at the Summit was how he approached his players.

When he first met a player, he would ask them three questions:

1. What are your personal goals? Some players wanted to be a starter. Some wanted to graduate. Some wanted to make the NFL.

2. Working backward, what do you need to do to achieve those goals? In other words, if a player wanted to make the NFL, what specific steps would the player need to take to make it happen?

3. Are you willing to do what it takes to see it through?

It's the third question for me! Lots of people have goals. Some people plot out the steps to make it happen. Few have the fortitude to actually achieve them. Talk is cheap, action is work, and perpetual consistency is tremendously difficult.

Very few people have the fortitude to do what it actually takes to achieve the goal. I'll give you two personal examples. For years, I've wanted to be a high-level professional speaker. I absolutely love the idea. However, a few years ago, I plotted out what I would need to do to make it happen. Truthfully, I'm not willing to do what it takes to make it happen. I used to feel guilty about that, but when push came to shove, the cost for other areas of my life wasn't worth the prize. I've mourned that loss, but it's an intentional choice.

Here's the other side of that coin. TJ, my Northern Vessel business partner, has a unique dream. He wants to create the single best coffee shop in America. Just like the speaking dream, we've drawn out what needs to happen to bring that dream to life. We know what must be done. Finally, the third question: Are we willing to do what it takes to see it through?

The answer is a resounding "Yes!" We're 100% able, willing, and excited to do what needs to be done to bring that dream to life. It's a brutal endeavor, but a beautiful one. It's become one of the greatest joys of my life, and I never take that for granted. Will we actually become the best coffee shop in America? Time will tell, but we're committed to the pursuit of excellence.

That third question is what matters most. Think about what you want most. Really think about it! Are you willing to do what it takes to bring it to life? The honest answer to that question probably tells you everything you need to know.

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Block By Block

Yesterday was a special day for me. Nobody knew it was a special day, but I felt it from front to back. Pax has really come alive these past few days, actively engaging with the various leaders we're spending time with. Yesterday alone, Pax spent time with leaders from five different countries and was exposed to six different languages. Every once in a while, he would give me a look. It was a look that communicated some combination of impressed, curious, and excited. He was like a sponge. His eyes are opening to the world, and his curiosity is palpable.

As the day progressed, I could see him gaining more confidence. He asked more questions, volunteered to help out, and approached people whom, just a few days prior, he seemed intimidated by. Block by block.

"Dad, when can we go to Mongolia?" Those words are music to my ears. His view of the world is expanding. He's starting to see a bigger picture forming. He's beginning to think about people outside his own little bubble. Block by block.

A few of the men said they were going to swim out into Lake Huron, where there's a large sand bar a few hundred feet out. It's an intimidating lake that's more akin to an ocean. Water as far as the eyes can see, with waves caused by the recent storm continuously crashing on shore. Pax, having grown in his confidence and trust in this diverse group of leaders, eagerly and excitedly jumped in with us. Block by block.

Will this week change Pax's life? Maybe, but probably not. However, what he's experiencing during his time here is a key building block in a broader journey. It's uncomfortable, but fulfilling. It's nerve-wracking, but exciting. Man, I'm proud of that little guy. We still have a few days left, and I'm excited to watch both boys add a few more blocks.

Perhaps this message is for your kids.....or maybe it's for you. Block by block. Every experience (especially the ones that put us out of our comfort zone) is an opportunity to add a block. Subject yourself to new, interesting, and challenging experiences. Put yourself out there. Find new ways to serve. Engage with people who are different than you. Embrace new cultures. Every single block makes us better.

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Willful Discomfort

Can we all agree that life can be uncomfortable? Regardless of how much comfort we try to pursue, discomfort will find us. Don't agree? Last time I checked, none of us make it out alive. Discomfort is coming, but the who, what, when, where, why, and how are still up in the air.

Last night, I had the blessing of spending time with a group of people ranging from long-time friends, to acquaintances, to first-time encounters. The conversation went deep. I heard several profound stories that rocked me to the core.

Something interesting dawned on me by the time the night concluded. Every one of these amazing stories had one thing in common: willful discomfort. While life will inevitably become uncomfortable at times, every person in that room willfully subjected themselves to discomfort along their journey. Not only that, but this willful act of discomfort had a direct connection with the beauty that subsequently unfolded.

This is a topic I write and talk about a lot, but it never goes out of style. Here's one example from my own life. Just over six years ago, Sarah and I made the radical decision that I would leave my 15-year career, our family would take a 90% pay cut, and we'd start over with a completely different life. All the material comforts our world had to offer were staring us in the face, and we turned the other way. Culturally, what we did was stupid. Mathematically, what we did was stupid. Comfort-wise, what we did was stupid.

However, with the benefit of six years of hindsight, that willful discomfort was easily the best decision I've ever made in my life. It might have also been one of the toughest things I've ever done, but that's a story for a different day. That single act of willful discomfort transformed our family, our lives, and the impact we've been able to make. Many decades from now, when I look back on my life and the thousands of key decisions I made, I will surely pinpoint that decision and a few other ridiculous acts of willful discomfort as the turning points of my life.

Sure, discomfort will find all of us.....eventually. However, what I'm suggesting today is that we should each willfully pursue discomfort. Find it, welcome it, and embrace it. When we're willing to stare at discomfort in the face and not allow it to deter us, everything is on the table. That's living!

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When the Beauty Arrives

In July 2024, I wrote a piece titled 'Beauty From the Pain' about a friend who was experiencing profound turmoil in her life. The post was about the reality that while painful moments are absolutely terrible while in the midst of them, beautiful things often transpire from them. I ended the piece with this: "Someday, preferably sooner than later, I hope my friend sees how much beauty came from this season of her life. She deserves it! Whatever pain you're experiencing, just know that a beautiful chapter will soon be written. Keep pressing on. You deserve it, too."

A few days ago, 55 weeks after writing that piece, that same friend sent me the most amazing update about her journey. After so much hurt, unknown, and self-doubt, she's about to enter a brand new season of life, full of optimism and opportunity. And just as predicted, the very things that caused her so much pain last year will now be used as tools to help her thrive in this next chapter. Beauty from the pain!

This is one of the things that makes life so hard. Despite feeling like our lives are flashing before our eyes, those tumultuous seasons seem to linger. It feels like we're stuck in quicksand, trapped in our own circumstance. However, if we can see it through and KNOW there is beauty on the other side of this pain, it could give us the extra boost of energy and motivation we need.

Whatever pain you're going through today, know that the end is near, and beauty is waiting on the other side. We won't know what form that beauty will come in, but it sure will be fun to find out!

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1,000

"Just write daily. It will change your life."

These words from my dear friend Gary Hoag sat with me for weeks. I could feel the weight of his statement, yet at the same time, I couldn't wrap my head around it. "Just write daily. It will change your life."

It took me a few months to get over myself, but eventually, I decided to trust Gary. Thus, the Daily Meaning was born. I only had two rules for this new endeavor:

1) 500 words or less

2) Publish daily, no exceptions.

By no exceptions, I mean no exceptions. I needed to create an environment where there are no outs. No justifications. No excuses. I committed to writing, editing, and publishing every single day of my life, regardless of circumstance. Even on my worst days. Even on my best days. Even on my sick days. Even on my where-am-I days. Even on my wilderness days. Even on my I-want-to-crawl-in-a-hole-and-die days. Even on my Sarah-and-I-are-fighting days. Even on my too-busy days. Even on my don't-know-what-to-write-about days. No exceptions. I write because I write.....period.

Today is day 1,000. 1,000 days in a row of writing and sharing my ideas with the world. Gary, I gotta tell you, you were right. It changed my life. Sincerely. It enabled me to serve thousands of people all over the world, meet new friends, engage daily with curious readers, and through the art of writing, learn how to think better.

I've written in ditches, tents, Mongolian gers, airports, cars, hospitals, funeral homes, amusement parks, planes, resorts, ships, gyms, schools, factories, arenas, and more than a dozen countries. When writing is woven into our lives, the world becomes our canvas, our creativity becomes our brush, and our experiences become our paint. It's all so beautiful. Not just the tangibly beautiful things, but everything.....including the pain.

Where do we go from here? To me, the answer is simple: "Just write daily." My commitment to you, and myself, is to continue writing daily, endeavoring to add value to people's lives, and perhaps provide a few laughs along the way (even if at my expense). If my theory is correct and everything we do builds into the next, the next 1,000 days should be even better than the first. I guess we'll find out.

My sincere thanks to everyone who signed up to take this journey with me. I hope the few minutes we share together each morning are as valuable for you as they are for me. Please never hesitate to hit "reply" and share what's on your mind. It's sincerely the highlight of my day. I'm eternally grateful for each of you.

God bless, and cheers to the next 1,000 days.

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Lessons From My First 10 Years at the GLS

Day One of the Global Leadership Summit was a huge win. I thought the speakers were phenomenal, and a few of them seemed like they were speaking right into my soul. I always find it crazy when the perfect message hits us at the perfect time.....just when we need it most. That was my experience yesterday, for sure.

As we were waiting for the conference to begin yesterday morning, my friend Dan and I were discussing our key takeaways from the conference over the past decade. Since this is my 11th Summit, I've thought a lot about this topic. Therefore, I'm going to share the three main lessons the Summit has taught me over the years. No, these aren't lessons shared by specific speakers. Rather, they are lessons I learned about learning. This applies to the Summit, but through a broader lens, I think it applies to life as a whole.

Lesson #1: Be humble. We can't learn new things if we think we already have things figured out. I noticed this about myself during the first few years of the Summit. For whatever reason, I'd go into certain talks with an "I already know this stuff" posture. That's a sure-fire way to get nothing out of it. It's a great way to stay stagnant and remain right where we're at. Eventually, I recognized that I can learn something from anyone......period. It doesn't matter their education, experience, age, or discipline. If they have a pulse, I have something to learn from them.

Lesson #2: Less is more. In my earlier years attending the Summit, I wanted to walk away with dozens of new ideas and takeaways. I wanted to learn everything and change my life in 100 different ways. Then, I learned the hard way that trying to do 100 things is a great way to do nothing. Change is hard enough, never mind several changes at the same time. Instead, I shifted my goal to latch onto 2-3 key ideas and takeaways that could transform my life/business. That simple shift in mentality changed everything.

Lesson #3: Application. Sure, it's great to learn new things: conferences, podcasts, YouTube videos, books, online courses. There are countless ways for us to learn new ideas and skills. One thing I recognized early in my Summit days was a disconnect between how I felt immediately after the Summit vs. one month later. I learned all these new things and somehow thought that was enough. It wasn't! Ideas stuck in our brains do no good. Instead, we need to apply our learnings to our lives and business. We need to put one foot in front of the other and do the hard work. It's only then that we get to experience true impact.

That's my strategy heading into day two of the Summit. Be humble, find a few key takeaways, and apply them effectively. Regardless of where you're at today, I encourage you to do the same. Principles to live by!

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It’s All Connected

I'm excited to spend the next two days at the Global Leadership Conference, an annual event that I've been excitedly and dutifully attending for the last 11 years. I'm sure many blog posts and podcast ideas will blossom from what I experience these next few days, and I look forward to sharing that with you!

One of the things I was most excited about this week was the 5-hour drive with my friend Dan. I don't see him often, so any meaningful time I get with him is something I cherish. However, just a few days ago, he texted me and told me he would be flying to Chicago and would meet me there. What?!?!

He shared with me that he wanted to "get a long run on Lake Michigan" to celebrate a fun milestone in his business. Weird, I know....but that's Dan! Fast forward to yesterday, and I had just arrived at the hotel. Dan shot me a text that he just wrapped up his run and hopped into an Uber to meet me at the hotel. He also included a data link to the run he just completed: 23.57 miles! Immediately after exiting a plane. On a hot summer day. Dan, man!

This is one of the things I love most about Dan. I'm not an avid runner like he is, but I greatly appreciate his discipline and desire to push himself into discomfort. It's all connected, as far as I'm concerned. The fact that he can hop on a plane specifically to rip out a 24-mile lakeside run on a hot summer day tells me a lot about how he's wired and how he approaches life. The way he navigates relationships, work, business, ministry, parenting......it's all connected.

One of the fun pics Dan sent me during his 24-mile journey.

If it's true that it's all connected, then it feels like everything is a chain reaction to everything else. I feel this about my recent health journey. First was the intermittent fasting, then the intentional walking, then the shift in what I eat, then the daily biometric scale, and then lastly, the Garmin watch that monitors my vitals 24 hours per day. Each one led to the next, and most of them wouldn't have happened without the prior. It's all connected. Where this has led me is a far more intentional life. What I put in my body, how I move my body, the disciplines I practice daily, how I structure my work, and the consequences of my actions. This also spills over into my parenting and relationships.

While I'm bummed I didn't get to ride with Dan yesterday, I love that he was able to fly in earlier to run 24 hot miles. It will no doubt lead to some other great things for him, as it's all connected.

As you navigate your life today, I hope you can see how it's all connected. Everything is tied to everything else. That can be a very, very good thing, or a very, very bad thing. Make it the best of things! Have an awesome day.

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Normalize Winning

One of my favorite parts of my work is walking alongside small businesses, helping them unlock new gears they never knew existed. For example, this week I'm meeting with a business coaching client who has far surpassed every goal he ever set for his business. Whether it's revenue, client roster, gross margins, impact, or net income, he has exceeded every benchmark that he previously used to define "winning."

It's not that he originally doubted himself, but rather, he never thought to dream this big. He never actually gave himself permission to win like this. His original plan was to simply provide enough income to support his family and save for the future. It never dawned on him that he could create something this impressive. It never occurred to him that he possessed the ability to build something so cool.

But here we are! Every time we walk through his numbers, his eyes get big and his smile even bigger. He's dumbfounded by where this is going, but he's embracing it every step of the way. The biggest shift that allowed this to happen is that he normalized winning. He stopped being bashful and feeling guilty about his newfound success, and is instead focused on practicing excellence and serving people well. The rest takes care of itself.

Another consequence of shifting our perspective and dreaming bigger is the decision-making shift it requires of us. If our goals are small, we’ll make decisions that will unlock these small goals. However, when our goals are large, it requires a different set of decisions to unlock it. Will we achieve these wild goals? Maybe or maybe not. However, there’s a high likelihood that even if we fail to meet the goal, we’ll end up in a far better spot than had we set expectations lower.

While this may seem like a "duh" idea, I sincerely believe it's one of the key drivers for people who are trying to build something (whether a business, career, or ministry). Normalize winning, whatever that looks like for you. Whatever you think the ceiling is, double it.....triple it.....quadruple it. It's okay to shoot high and work toward a yet-to-be-defined target.

More than anything, though, be sure to approach it with meaning, purpose, and a desire to make an impact. When you do, it makes the journey all that much more fulfilling. If you find meaning in the day-to-day process, regardless of the outcome, you've already won.

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Idle Hands

With one day left in the month, Northern Vessel has already shattered most of its all-time single-month records. By all accounts, everything continues to trend in a shockingly positive direction. A week doesn't go by without a business, investor, or property requesting us to open a new location.

Speaking of new locations, it's the elephant we hear nearly every single day:

"When are you going to open a new location?"

"When are you going to expand?"

"Where will the next shop be?"

"Why don't you open another spot?"

"You'd make so much more money if you would just grow!"

Yes, it's the elephant in the room. You know what they say about idle hands, though. This is the moment most business owners would get big eyes, grow complacent with their current operation, and decide to start multiplying. Having worked with countless businesses, I think this approach is often a huge mistake.

Multiplication sounds simple and effective. Just do the same thing again, and make twice as much money. However, there are deep implications to such an approach. It increases risk while spreading thin our time, attention, energy, leadership, team, and resources. It's nearly impossible to retain the same level of excellence by multiplying. Few can do it well, but most crash and burn.

Our strategy is completely different. Instead of letting our idle hands lead us down the road of multiplication, we're going to double down and triple down on excellence. Whatever we're doing, we need to be better. Better hospitality, better drinks, better experience, better atmosphere, better process.

Here's where I think businesses and people make a critical mistake. Every time we hit our peak, we think it's our peak peak. The truth is that it's not our peak peak, but rather our next peak. We have so much more in us!

Here's how this has played out at Northern Vessel. As we round out our shop's third year, we've noticed a trend. This year's floor was the prior year's ceiling. Our prior best becomes the new worst. Every time we think we've hit our peak, it turns out to be the new floor. The bar gets raised, then we endeavor to meet it again. It's a self-perpetuating cycle. That's the real secret behind sustained growth. The relentless pursuit of excellence!

This applies to all of us, whether an individual or a business. If we're not careful, our idle hands lead us down some awfully self-destructive roads. Instead of trying to find easy or artificial ways to grow, sometimes we just need to be more excellent. Excellence is the gateway to the next level.....and then the next. Wherever you are in the journey, just know that your current peak will soon be your new floor. Keep raising the bar!

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Because Of, Not In Spite Of

I spent the last two days in rural Nebraska working for a new business consulting client. The trip came together on 36 hours' notice, which required me to rearrange my entire schedule and convert in-person meetings to virtual (big shout-out to everyone who showed me grace!). It was one of the most challenging weeks of my career. I’m exhausted, overwhelmed, and a bit stressed.

Sometimes, we look at these types of situations and tell ourselves that life is good in spite of these twists and turns. I don't think that's a fair way to perceive it. Instead, I think life is good because of these twists and turns. 

As I reflect on all the insane situations I've found myself in this past year, I don't think 15-years-ago Travis would have been able to wrap his head around it. Frankly, I don't think that version of me would have been down for it. After all, our human nature is to hold on to the familiarity of the known (comfort) and reject the unknown (perceived risk). 

If I could go back in time and have two minutes to share something with former me, it's this: Embrace the journey. Be comfortable being uncomfortable. The twists and the turns are what enhance the meaning. 

As I head back home this morning, I'm full of gratitude, fresh insights, unique challenges, fun experiences, and hopefully some new relationships. 

Cheers to another day/week/month/year of twists and turns. Run to them, not away from them. Have an awesomeweekend!

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Always the Long-Term

I still can't over how my convertible survived my stupidity and the flash flood I subjected it to. Two days removed from floodgate, everything seems to be working. The stereo, speakers, automatic seats, dashboard controls.....everything! Unbelievable! Not only that, but the car is 19 years old. So today, a huge shout-out to the engineers at Nissan who created something nearly two decades ago that could withstand all that life would throw at it. I think it's truly remarkable!

It makes me think about a concept TJ and I discuss often as we build Northern Vessel. Whenever a decision needs to be made, we filter it through the lens of the following question: Which option is better for the firm 10 years from now? It's always about the long-term for us. That may not always sound fun, but in my experience, it ALWAYS yields the best outcomes. However, in order for that principle to carry forward, we must be willing to accept delayed gratification.

Here's one example where we didn't follow this principle. In December 2023, we thought it would be fun (and financially advantageous) to run a crazy gift card special for the Christmas season. For a 15-day window, we ran a buy-one-get-one special on $20 gift cards. For every $20 gift card purchased, customers would receive a $20 gift card for free. We had some strategic reasons for pulling the trigger on such an insane idea. One of the reasons was to boost cashflow for some upcoming projects. In just 15 days, we sold nearly $30,000 of gift cards......and gave away another $30,000 of gift cards.

While that cashflow influx (and the other ancillary benefits of getting thousands of NV gift cards in stockings and under trees) was nice, it was a decision that benefited us more in the short term than the long term. Fast forward 19 months, and we're just now starting to run on a net positive monthly gift card variance. When we made that decision, we failed to consider which decision would be better in the long term.

I'd like to think those Nissan engineers who spent lots of time, energy, and money designing and building a car that would thrive in the long term. Sure, they could have cut corners and boosted gross margins by producing a slightly cheaper vehicle, but they chose the long-term. As a customer, I'm so grateful for that. Today, I tip my cap to those engineers from 20+ years ago who considered the long term and saved my bacon two decades later.

It's so hard to view life through this lens. After all, the sexier and more enjoyable decision is almost always the one that benefits us more in the short term. Signing up for car payments vs. investing monthly. That Chipotle burrito vs. paying down debt. Focusing on our core products vs. grabbing whatever income streams we can find. Obsessing about excellence vs. trying to drum up more customers. Hitting the fast-food drive-thru vs. making a healthy meal at home. Taking a high-paying job we don't care about vs. a lower-paying job we might love.

If we were wise, every decision would be framed through the lens of what benefits us more 10 years from now. We might not like the answer (today), but our future selves will thank us soon enough!

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Nightmare Initiated

Yesterday morning, at approximately 4:00 a.m., I was awakened by a flash flood warning on my phone. As I gained consciousness, I heard the sound of a torrential downpour outside my bedroom window. That's the moment it happened. I instantly realized I had made the mistake of mistakes. One of my biggest nightmares had just been initiated. I forgot that I left my convertible top down! I quickly scrambled out of my bedroom, out of the house, and into my flooded car. It was a disaster!

I was able to close the roof, and then assessed the damage. Every single inch of the car was drenched. The dashboard, the seats, the console.....all of it. There were two inches of standing water underneath the seats. Thus began a 90-minute mad scramble to dry every bit of my possibly ruined ride. Yes, my nightmare was on full display. Fortunately, it appears that I somehow managed to come out of that situation in one piece. By some miracle, everything in my car seems to work. I don't know how, but it survived!

I used to worry a lot.....I mean, a LOT. Big things, small things, probable things, improbable things. If there was a chancesomething could go wrong for me, I'd find a way to worry about it. Then, something inside me changed. I realized there were two fatal flaws in my worrying:

1. I was worrying about things over which I had no control.

2. I was worrying about things that had very little chance of even happening.

What sense does it make to worry about things I can't influence? If they are going to happen, they are going to happen. My worrying doesn't help in any shape or form. On a similar note, what's the point in worrying about something that has just a tiny percentage probability of even occurring?

This mindset shift began to transform where I focus my attention and what gets my worry. I'm so glad I adopted this new perspective, as I don't think business owners can survive without it (at least with their health intact). The one thing I learned as an entrepreneur is that something terrible will happen almost daily. It's just the way it works.

The truth is, there are a million things I could worry about; far more than ever before. However, instead of letting every intrusive thought win, I frame it through my two questions above:

1. Does this potential fear even have a reasonable chance of happening?

2. If so, do I have the ability to influence the outcome?

If the answer to either of those questions is "no," I don't worry. If the answer to both is "yes," I try to refocus the energy that would possibly be spent on worrying to figuring out how I can positively influence the outcome.

I actually do worry about leaving the convertible top down. The irony, though, is that worrying about it doesn't positively influence the outcome. If I had been sharper two nights ago, I would have focused that energy on ensuring a better outcome (i.e., following my behavioral triggers that would have resulted in me successfully closing the roof). Instead, I worried......and paid the price.

Hopefully, someone reading this will be positively influenced by these words. Please don't let my convertible nightmare be in vain! Have an awesome, dry, worry-free day.

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Imitation and Excellence

One of our Northern Vessel One Percent Better shirts was spotted in Hollywood yesterday. It's always cool seeing our shirts all over the country, which comes on the heels of them going semi-viral last fall. So, yesterday, it was fun to receive a photo of another one in the wild in Los Angeles.

However, one problem. Check this out:

The picture on the left was taken on the streets of Hollywood yesterday afternoon. The picture on the right is one of our marketing photos posted on Instagram last September after releasing our new design. They look oddly similar—the color, the word placement, the offset. However, notice how the design on the left is in a slightly different font and doesn't have any overlap in the words. It's an imitation! Someone literally took our design and recreated their own for profit.

You know what they say, imitation is the best form of flattery. Nobody would try to steal our designs if it sucked. Therefore, it tells us that what we're doing is moving the needle. But we have a choice to make. We can either get mad and try to get even.......or we can simply be excellent. Guess which one we'll choose.

One of my close friends recently reached out to me with a problem. Someone opened a similar business to his business, less than a block away. This new business will be a direct competitor, and he's pissed. Imitation is the best form of flattery. I told him that he has two options: 1) Be upset and find a way to feel victimized, or 2) Be excellent.

Remember last September when I shared about how Caribou Coffee was moving in next door to Northern Vessel? The local media wanted to do a piece about how big business is killing the little guy. Instead, TJ shared with the reporter that we're glad to have them join the neighborhood. Hopefully, it will bring more traffic to the area and, perhaps, we'll have an opportunity to serve some of those new people. He also added this: "At the end of the day, excellence wins."

Fast forward 10 months, and we have a better sense of reality. The Caribou next door is struggling. Once in a while, while hanging out at Northern Vessel, the boys and I will walk over to Caribou and buy a bagel. The last time we did this little exercise, there were 67 people inside the small Northern Vessel shop. When we got to Caribou, it was completely empty.....not one soul.

The t-shirt situation is silly. We're just going to focus on excellence.

Yeah, Caribou opened next door. We simply need to focus on excellence.

My friend just received some new competition down the street. He needs to focus on excellence.

If you don't have a similar situation in your life right now, you will soon. You have two options: 1) dwell on it and be upset, or 2) focus on excellence. Excellence always wins!

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Anti-Complicated

In a few hours, I'll have the privilege of speaking to several hundred high school kids. When I was invited to speak, I was instructed to approach the topic of money at the most basic level, as many people in the room will have little to no knowledge of the subject.

"Great, I'll teach the same thing I teach everyone, then!" I replied.

Simplicity always wins! Whether I'm meeting with high school kids or seasoned business professionals, simple is always best. I wasn't joking in my response; I'm going to teach these kids the exact same thing I teach all my clients. In a world that likes to make every little concept or idea overly complicated, I'm going to approach it with an anti-complicated posture.

I'm going to use a single visual, which will slowly build as my talk progresses. Here's what it looks like:

We'll talk about:

• The importance of work. Work = adding value to others. Adding value = money.

• A singular checking account should be the hub of our finances.

• Why a savings account tied to our checking account is the perfect execution for an emergency fund—the release valve of our finances.

• We must account for all income coming in each month. A budget unlocks everything else.

• Debit cards are king. The use of credit cards is a slippery slope that is killing our society. No matter how aggressive I get on this one, it's not enough.

• The difference between needs and wants, and why both are important.

• Giving changes us from the inside out.

• The importance of saving and why sinking funds are a behavioral science hack.

• The power of investing, especially at their age.

The goal isn't for each student to walk away as financial geniuses. The goal is for each person to understand this money stuff can and should be simple......anti-complicated, if you will. And if so, they will hopefully feel empowered to embrace these concepts in their own journeys.

I'll let you know how it goes. Please pray that I say what needs to be said, how it needs to be said, and with the flexibility to pivot if needed. Oh yeah, and if you have one more descriptor in your prayer, pray that I'm funny! It should be fun. In the meantime, I hope you have a fantastic day and make a positive impact on everyone who crosses your path.

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(Not) Overemphasizing Weaknesses

"What is your preferred process to pull the perfect espresso shot?"

This is a question sent to me after yesterday's post about Northern Vessel and our pursuit to treat every customer like the most important person in the world. In fairness, I write about Northern Vessel frequently, as jointly owning and running the company has become a major part of my life. Therefore, it's natural for someone to ask this very practical and relevant question.

Confession: I've never pulled an espresso shot in my life. Zero. Zilch. I haven't even attempted it. Truthfully, I don't even know if I could if I wanted to. I love coffee so much, but have no skills. It would be the equivalent of my son deciding next week to build a space shuttle and land a human on the moon. It ain't happening! I do recognize the irony in this situation. We'll serve nearly 200,000 drinks this year, yet I've never made (or know how to make) a single drink.

Let's call this a weakness. It's one of many I possess. If you know me well, you could list out the countless weaknesses that plague me. My lack of know-how in making tasty coffee beverages is one of them.

Culture tells us that we need to focus on our weaknesses, striving to improve in those areas. I think this mentality does us a gross disservice. No, not because I don't believe addressing a weakness is a noble endeavor. I do think there's value in self-improvement. My problem with this approach is that it forces us (whether consciously or subconsciously) to divert our attention away from our strengths.

It's true; I have a ton of weaknesses. I also possess amazing strengths. While I don't know how to make our drinks, I can tell you, to the fraction of a cent, how much each one costs to make and the gross margin associated with each. I know how much frother milk gets thrown down the drain, the impact of card payment transaction fees, how much product gets wasted, and the effect of loyalty reward redemptions.

The name of the game isn't fixing our weaknesses, but rather unapologetically and aggressively leaning into our strengths while bridging our weaknesses. Not to be captain obvious here, but the first step in bridging weaknesses is to have the self-awareness that you have weaknesses. Once that happens, which requires humility, only then can we find the appropriate bridges. My assistant, Alyssa, bridges many of my weaknesses. My Meaning Over Money business partner, Cole, bridges some of my weaknesses. My Northern Vessel business partners, TJ and Ashley, bridge some of my weaknesses.....and vice versa!

TJ is an absolute genius when it comes to coffee and hospitality, but he's not allowed to handle the finances. That's a massive weakness for him, which is why I'm here. While finances are a massive strength for me, accounting isn't. That's where Ashley steps in with her beautiful strengths.

Sure, I could spend time and energy trying to fix my weakness of not knowing how to make delicious coffee drinks. But that won't create one cent of value for the firm. On the flip side, me aggressively leaning into my strengths creates hundreds of thousands of dollars of impact.

I encourage you to write out your strengths and weaknesses on a piece of paper; take an inventory. Second, see which ones you spend more time and energy on. Third, find ways to bridge the gap in your weaknesses to dive harder into your strengths. It can change everything!

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Every Game Is the Super Bowl

I recently received a text from a friend who had just visited Northern Vessel for the first time. She said she was greeted excitedly by the team as she walked in, intentionally walked her through the menu with a smile, and made a killer drink for her. What she didn't know was that we had actually closed a few minutes before she walked in the door. The barista eventually shared that we were closing, but she was free to hang out and enjoy her drink if she desired.

She was blown away. Not only did she receive what she called "the best service of my life," but it was willfully and excitedly delivered even as the shop was closing. This is exactly what we try to accomplish! We're 100% open until five minutes after closing. No cleaning, no sweeping, no trash.....nothing. You won't see any closing-related tasks happening around you, as those are subtle visual triggers that you're no longer welcome. That's anti-hospitality. Using a sports analogy, every game is the Super Bowl. This customer may only ever come in one time, and if that's true, we want to make sure she has a world-class experience. Every customer is the most important customer....period. No, we don't always nail it, but man, we try!

I remember 5-6 years ago when TJ would pop up at grad parties, weddings, and city streets with his little coffee cart, slinging drinks to whoever would give this stranger a shot. He was bootstrapping his dream, desperately trying to eke out a meager living. Something caught my eye when I first met him, though. He treated every interaction like it was the Super Bowl. Every customer who walked up to his cart might as well have been the most important person in the world. That commitment slowly but surely earned him the right to serve more and more people.

Thinking back to those humble (and difficult) days makes what he's built over the last few years all the more special. Just yesterday, we were privileged with the opportunity to serve more than 500 drinks at our shop. That's 80 drinks per hour, or one drink every 45 seconds, for a fun-packed six-hour stretch. As I watched our team work, it provided me with so much joy to see how each team member treated every customer like they were the most important person in the room. Did we nail it 100%? Probably not, but man, we tried! I received countless comments and texts from friends who were thoroughly impressed with the hospitality of our staff. I couldn't be prouder or more grateful!

While I suspect most people reading this probably don't own or run a service-based company, this principle transcends all boundaries. When we approach life, work, and relationships like every game is the Super Bowl, it unlocks something far grander than we could have ever imagined. Give it a try!

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