The Daily Meaning

Take your mornings to the next level with a daily dose of perspective and encouragement to start your day off right. Sign-up for a free, short-form blog delivered to your inbox each morning, 7 days per week. Some days we talk about money, but usually not. We believe you’ll take away something valuable to help you on your journey. Sign up to join the hundreds of people who read Travis’s blog each morning.

Not already a subscriber? Get the blog delivered right to your inbox.

* indicates required
  • “Your daily blog posts have become a great part of my morning routine, waking up and reading your posts challenge me to reflect on something that matters in my life or view something from a different perspective.”

  • "Love starting my morning with a daily dose of positivity or perspective!"

    Daily Meaning Reader

Career, Meaning Travis Shelton Career, Meaning Travis Shelton

Randy Off the Top Rope!

“If you don't have your priorities straight, a job or career change is not going to help.  You will just be unhappy in a different place, and it could be with less income and more financial strain.”

I received a message from my friend Randy after a recent blog post about a couple in England who recently made drastic career shifts. Here's what he said:

"If you don't have your priorities straight, a job or career change is not going to help.  You will just be unhappy in a different place, and it could be with less income and more financial strain."

Sharp. Sharp, but true. I want to sit on this thought for today. I often get criticized for advocating that people leave their jobs and pursue work that matters. I need to clarify this perspective. I'm not actually advocating for people to leave their jobs as much as I'm advocating for people to simply pursue a life of meaning. Considering 70% of Americans dislike or hate their jobs, and we've collectively been lulled into lives of tolerance (or quiet suffering), my sentiment often seems to point in that direction.

The truth, however, is that my friend Randy is right. Change, for change's sake, provides no long-term meaning, satiation, contentment, or fulfillment. Without truly understanding our priorities or how we define a meaningful life, a career shift isn't the remedy we're looking for.

For many of us, and I think Randy's career testimony would be a perfect representation of this, we're already in meaningful jobs. However, if we're pursuing everyone else's definition of success, status, and winning, we might lose sight of what actually matters to us. I'll give you an example.

One of my clients was discontent with his job. He felt frustrated and bored. He looked around and saw his co-workers being promoted to "more important positions." While he was good at his work, he started feeling like it was beneath him. He was impatient and fidgety. He started waking up every day with a slight dread about his day. In other words, he joined the 70% club. As we started talking about it, however, he realized something. When he was able to set his jealousy of co-workers aside, stop worrying about status, and remember why he took this job in the first place, his perspective shifted. He realized the following:

  • He was dang good at his job, and used his skills to benefit many people.

  • He believes in the mission of the organization.

  • His current role allows him to find a healthy balance between work, marriage, and parenting responsibilities. His lifestyle was exactly what he wanted.

  • He made a solid income that allowed his family to pay for needs, give sacrificially, afford some fun things/experiences, and save for future wants/needs.

  • He has many valuable relationships with co-workers and clients alike. He cherishes these relationships.

  • His office is near his house, offering an amazing commute.

In other words, he was living in misery while working a job that's perfect for him. Because he didn't have his priorities straight, as Randy points out, no change was going to save him. However, after realizing what's truly important, he understands he's truly blessed.

Perspective matters! Clear priorities matter, too!

Read More
Meaning, Growth Travis Shelton Meaning, Growth Travis Shelton

750 Sessions, Oh My

After accounting for May's meetings, I have conducted 750 coaching sessions since leaving my prior career in 2019. This doesn't include consultations, touchpoints, one-off meetings, or providing insights to non-clients—750 formal coaching sessions with clients. I initially thought that was an error, but nope (!), it's the real deal. So today, I thought it would be appropriate to share with you 10 insights from my first 750 coaching sessions.

I had a wild realization yesterday when meeting with my assistant, Alyssa. We were updating our client tracking spreadsheet when something caught our eye. After accounting for May's meetings, I have conducted 750 coaching sessions since leaving my prior career in 2019. This doesn't include consultations, touchpoints, one-off meetings, or providing insights to non-clients—750 formal coaching sessions with clients. I initially thought that was an error, but nope (!), it's the real deal.

While every family's situation differs, some consistent and common themes repeatedly pop up. This was never more evident than one day when I had back-to-back coaching meetings. The first was with a first-year elementary teacher trying to carve her path into adulthood. The second was with an NFL player who recently signed an eight-figure contract while navigating multiple endorsement opportunities. I think you and I would agree these two individuals live in entirely different worlds. Here's the thing, though. I had nearly the exact same conversation with both of them. That's the wonder of the human experience and our psychological wiring. While life presents differently for each of us, we often experience similar situations, challenges, and obstacles. It's a beautiful and ironic reminder that money is NEVER about money.

So today, I thought it would be appropriate to share with you 10 insights from my first 750 coaching sessions:

  1. Debt does not discriminate based on income. It's not the lack of income that leads us into debt, but rather our decisions. Debt is a trap that's crushing people from every age, race, income, education, profession, and geography.

  2. A family's ability to make progress in any area of life is only limited by their belief in the outcome and their discipline to see it through. Countless people have achieved feats that make my accomplishments look like child's play. Never underestimate the power of someone crazy enough to believe it's possible.

  3. Combining finances in marriage always yields better results. Better financial results. Better relational results. Better alignment of meaning and purpose. Better execution of the plan. I'll die on this hill. Yes, we can do ok with separate finances, but it's like driving a five-speed car and only believing there are three gears. That third gear feels fast if we don't know the fourth and fifth gears exist.

  4. If you pursue money, you might find it. It will be cool and exciting. But if you pursue meaning, you will absolutely find it.....and you'll likely find some money along the way. People who pursue meaning live ridiculously amazing lives. Not easy lives; amazing lives.

  5. A well-executed budget is the gateway to any and every goal you want to accomplish. Once you unlock that, anything is possible.

  6. Work that matters matters. You wear it in your eyes, and it leaks into every aspect of your life, whether you want it to or not.

  7. People are usually doing better than they think, but they have nothing to compare it to other than social media.

  8. Nothing changes lives like joyful and sacrificial generosity. Nothing! And I'm not talking about the recipient....the giver!

  9. You SHOULD spend money on wants, but only those that add value to YOUR life.

  10. Simplify, simplify, simplify. The simpler you make your finances, the more time and energy you can invest in living a meaningful life.

Sorry for the long post today, but it just felt right. Have an amazing day!

Read More
Meaning Travis Shelton Meaning Travis Shelton

Drumming is a “Waste of Resources”

I want to share one particular comment I received from a close-ish friend. This friend is a fellow finance guy. He's brilliant and has carved a name for himself in the world of finance and investing. Here's what he told me, "That whole thing seems like a waste of resources." Oh really? Tell me more.

Holy cow! I'm overwhelmed by the number of texts, calls, e-mails, and comments from yesterday's post about Pax's live drumming debut. I'm beyond grateful for all the kind words. I'll probably package them together and store them away until I'm ready to share them with him when he gets older.

Today, though, I want to share one particular comment I received from a close-ish friend. This friend is a fellow finance guy. He's brilliant and has carved a name for himself in the world of finance and investing. Here's what he told me, "That whole thing seems like a waste of resources." Oh really? Tell me more. He continued explaining that we're getting nothing in return for this expense. Pax won't grow up to be a musician, but in the rare chance he does, he'll be poor. This newfound drumming skill won't lead to a valuable college scholarship. It's a dead-end hobby....no upside. Meanwhile, all the money we are spending on it could be invested and used to "build generational wealth" that can actually help my kids. 

This, my friends, is THE reason Meaning Over Money exists. Our finance world (and the culture around it) is impersonal, greedy, materialistic, and selfish. This entire industry is about how to get more, have more, and keep more. It's about dollars and cents. It's cold and calculated. It's a bunch of numbers on a screen, and projections splayed out on a spreadsheet. I love spreadsheets as much as the next financial weirdo, but I'm staunchly against our prevailing culture around finance. 

Meaning Over Money is just that: meaning OVER money. In the case of Finn and Pax's musical endeavors (or any other endeavor, for that matter), it's not about getting a return on my investment. For me, it's about allowing my kids the opportunity to explore the world, unearth potential passions, learn who they are, build confidence, create relationships, pursue failure, and accomplish more than they knew they had in them. That's meaning. That's purpose. That's everything. 

Please, never allow your finances to become cold and calculated. Don't lose sight of the meaning. Don't forget what's most important. Don't let the money drive you or your decisions. Yes, we need to be responsible with our finances. Yes, we need to ensure our family is taken care of. But don't forget what you're fighting for. You're worth far more than money.

Read More
Career, Meaning Travis Shelton Career, Meaning Travis Shelton

“It IS Possible”

I recently received the most beautiful message from a stranger: "It IS Possible." For a while, that's the only message I saw. You can probably guess the bewilderment I felt when I received that message from a total stranger. Luckily, another message followed.

I recently received the most beautiful message from a stranger: "It IS Possible."

For a while, that's the only message I saw. You can probably guess the bewilderment I felt when I received that message from a total stranger. Luckily, another message followed. It was from a 40-something in England. He is married with two young teens. He explained that he's lived his entire career with the mindset that his primary objective is to provide as much income (and build as much wealth) as possible, and then retire as soon as possible. He was living a normal life, but it felt increasingly intolerable.

Then, he found our Meaning Over Money podcast. He said he connected with some of the stories we shared but thought our meaning over money principles sounded absurd (especially from Americans, whom he stereotypes as materialistic and money-hungry). However, the more he listened, the more he wondered if there was, in fact, a better life for him and his family.

Eventually, he did something drastic. He and his wife took a sharp turn, and both made drastic career shifts. "It was the scariest thing we've ever done. Still is." They elected to buck culture's narrative about work, money, and wealth to pursue something better. Fast forward more than a year, he said their lives have been transformed. They make a little less money, care much less about building wealth, and are leaning hard into work that matters. They also shared how their kids have noticed a shift in their attitudes, demeanor, and marriage. I loved that part, and I'm so grateful they took the time to share this amazing story with me! It IS possible!

Multiple times per week, I'm told that my ideas are far-fetched, naive, impractical, and/or dangerous. While I don't love these comments, I get it. The entire premise of living a meaning over money life is kinda crazy, and significantly counter-cultural. It's a tough pill to swallow to consider these principles may actually produce a rich and meaningful life. Deciding to jump off the hamster wheel of more is one of the scariest things ever. Even if you feel confident in that decision, nearly every area of life will make you doubt yourself. Friends, family, co-workers, movies, music, TV.....everything! I understand the odds are stacked against us here. So when someone reaches out to communicate their recent pursuit of a different kind of life, I celebrate. Just one of those messages can drown out 500 criticisms.

It IS possible to live a rich and meaningful life where you wake up each morning excited about what you're about to do—not because it's fun, but because it matters. A life that you aren't in a hurry to retire from.

If you're living such a life today, this is my virtual fist bump to you. You've already won. I don't care how much money you make, what your title is, or how wealthy you are. You won! If this isn't you, please know it IS possible.

Read More
Entrepreneurship, Meaning Travis Shelton Entrepreneurship, Meaning Travis Shelton

Can’t Have the Good Without the Bad

Do you ever wish you could just wave a magic wand and get rid of all the junk that's bringing you down? The frustrations, pain, suffering, failures, and setbacks. Life would be so much easier if we could just remove the crap. Unfortunately, it's a package deal. We HAVE to take the bad with the good. It's all part of the deal. To take it a step further, we can't have the good without the bad. Without the bad, the good isn't good. The challenge is what makes the good so much sweeter. 

Do you ever wish you could just wave a magic wand and get rid of all the junk that's bringing you down? The frustrations, pain, suffering, failures, and setbacks. Life would be so much easier if we could just remove the crap. Unfortunately, it's a package deal. We HAVE to take the bad with the good. It's all part of the deal. To take it a step further, we can't have the good without the bad. Without the bad, the good isn't good. The challenge is what makes the good so much sweeter. 

If you've been following along this week, we've recently had a mess of a time with Northern Vessel. The second car crash into our shop in nine months is a gut punch like no other. Further, the story behind what actually happened is getting weirder and more unsavory as the pieces come together. I still can't share details, but I will as soon as we're able. Needless to say, we're faced with monumental challenges as we work to rebuild our space, serve our customers, and ensure our team is healthy and taken care of. A big piece of me wishes I could wave my magic wand and just undo this part of our life. 

On the flip side, the good is so good. We're in a rhythm that's hard to explain. Yes, the closure of our shop hurts. We've only two months removed from having reconstruction completed from the last crash. We're finally into the groove we've always wanted......then crash! However, we aren't defined by our setbacks and the incident that recently occurred. We've been able to fulfill our obligations to LifeTime Fitness, which carries our products in the Des Moines location. Yesterday was also our weekly farmer's market. We've spent the past three weeks growing, learning, and tweaking, culminating in yesterday's affair. After watching it all beautifully come together, we sold 100 gallons of our signature oat milk cold brew latte in just over four hours. We ran out of product with about 40 minutes remaining in the market. More than 1,200 people. Nearly 5 coffees a minute for 4+ hours. The team was locked in, the lines flowed, and the vibe was right. 

Despite all the pain and suffering, it was beautiful. We can't have the good without the bad. It's a package deal. As I've spent my last week working through so many challenges in my life and businesses, I repeatedly wanted to wave my magic wand. But then, I catch myself. These are the challenges that make it all worth it. 

I think back to the $236,000 of debt I used to have. That was painful, but the beauty of working through it was so satisfying. 

I think back to my 20-year career and all the ups and downs. Some of it was painful, but that only adds to the beauty of where it's come. 

I think about all my clients who are fighting their own battles. I don't want to wave my magic wand to make their struggles go away. Doing so would rob them of the beauty of what's about to happen. 

We can't have the good without the bad. 

Read More
Generosity, Meaning Travis Shelton Generosity, Meaning Travis Shelton

A Prescription For Generosity

The last few days have been quite stressful on my end. Between work obligations, travel, pain experienced by people I care about, our recent NV debacle (again), and sickness, my stress level is at 100. Needless to say, I was a mess yesterday. There's a partial cure for this type of stress, though: Generosity! Knowing I was hurting, I did exactly what I knew would help alleviate what ails me. I looked for opportunities to be generous. 

Throughout the day, I stumbled upon two opportunities to bless someone. Each was fun. Each made a difference (I hope). Each helped make me feel better. I've spent years thinking about why generosity oddly helps alleviate all sorts of troubles. Here's what I've come up with:

  • When we give, we turn our focus from ourselves to someone else. 

  • Science has proven that giving makes us happy.

  • When we give, it's a subconscious signal that we have enough....and we'll be ok.

  • Giving is a reminder of a broader calling.

No, my problems didn't magically go away. As I'm writing this, I'm still stuck with the same set of circumstances. Nothing is fixed. However, I feel peace and calm. I feel content. I see the bigger picture. It's a mess, but a purposeful mess. 

Give generosity a try. This is my formal prescription for you. When you're having a sucky day, find an opportunity to be generous. When you're stressed or overwhelmed, give. When it all feels like too much, take a moment to serve someone else. It makes a difference. 

Today is a new day! I hope it's better for me, and I hope it's better for you, too. Either way, it's also an amazing opportunity to bless someone. Keep your eyes open and your purpose clear. Have a great day!

Read More
Meaning Travis Shelton Meaning Travis Shelton

Deja Vu, But the Worst Kind

Yesterday, shortly after publishing the blog, I received terrible news. It felt like a bad dream—deja vu, but the worst kind. A group of people stole a car and barrelled into our Northern Vessel storefront.....again.

After publishing the recent "see it through their eyes" post, I knew today's post would be about my recent Chicago Cubs game experience. The subject is deja vu, correlating Finn and Pax's first Cubs game with my own when I was their age. It was going to be a joyful, sentimental, and light-hearted piece. However, today's post is about a different kind of deja vu. 

Yesterday, shortly after publishing the blog, I received terrible news. It felt like a bad dream—deja vu, but the worst kind. A group of people stole a car and barrelled into our Northern Vessel storefront.....again. As a refresher, this exact situation played out in August 2023. Four people were struck by the car; one was moderately injured, and three mildly so. It was a horrific scene, but we're glad no lives were lost. We re-opened a few days later, but it took over seven months to fully repair the damage. We've been at full strength for the last two months, and then yesterday happened. 

I won't go into details, as the police are still investigating, but it's not a pretty story. Fortunately, nobody was hurt, but the damage was severe. We again face a potentially long road to recovery. 

There is a silver lining, though. There will be another form of deja vu present. Just like last time, we will approach the situation with optimism, gratitude, and perseverance. We will come out of it stronger, more resilient, and as unified as ever. This is a perfect representation of life. It's beautiful, but will surely be met with challenges, pain, and trials. It's not supposed to be easy, and that is what makes it all the more fulfilling. 

We're grateful to serve those we serve, and we won't lose sight of our calling. It's all part of the story, even if it's the worst kind of deja vu. 

Stay safe, stay strong, and keep moving forward. 

Read More
Travel, Parenting, Relationships, Meaning Travis Shelton Travel, Parenting, Relationships, Meaning Travis Shelton

Seeing It (Again) Through Their Eyes

Yesterday, our family embarked on our first post-school summer trip: Chicago! Having grown up not far west of Chicago, it's a city I've been to countless times. Though I love it, it doesn't have a "new" feeling anymore. However, it's Finn and Pax's first-ever time in Chicago, and it's been a real treat so far. Sensory overload at its finest. We grabbed some Chicago-style pizza, hit a massive candy store, and walked alongside Michigan Avenue and the river. Not too shabby for our first few hours in the city.

There's something different about being present for other people's first-time experiences, especially kids. It's almost like we get to experience it for the first time again. I felt like a little kid showing off my favorite toy. It was pure joy to show the boys a city that's been part of my life for as long as I can remember.

We're staying downtown, making a pilgrimage to Wrigley, catching a Blue Man Group show, scoping out The Bean, and spending some time at the Museum of Science and Industry. We'll have Italian Beefs, hot dogs, and probably enough ice cream to make President Biden blush. It won't be an inexpensive trip, but man, we'll be investing in memories. 

I've had many profoundly memorable experiences throughout my life. Seeing the Great Wall, exploring the Mongolian wilderness, wandering the streets of Hong Kong, country-hopping the Middle East, and adventuring through Europe. All of these memories are special to me. But there's nothing more special than experiencing something through another's eyes. It's the power of community and shared experiences. It's the bonding that happens. An unspeakable connection that we know will last a lifetime. 

Investing in memories is an amazing endeavor, but doing it alongside people we care about ratchets it up to a whole new level. I made my first trip to Wrigley when I was seven years old, then proceeded to visit it at least one time per year for the next 20 years. It holds a special place in my heart. Tonight, I get to take my own seven-year-olds to their first game at Wrigley. I can't wait to invest in those memories and watch the game through their eyes. It may be my 100th trip to Wrigley, but it might as well be my first.

Read More
Meaning Travis Shelton Meaning Travis Shelton

Parable of the Corncobs

Today's post is courtesy of blog reader Bobbi. Once in a while, Bobbi will bless me with an e-mail in reply to my daily posts. Sometimes she challenges me. Sometimes she encourages me. Sometimes she provides ideas. Recently, she shared a story that my Stepping Over Quarters post reminded her of. 

Bobbi's mom talks about how when she was growing up, they used to throw whole cobs of corn into the feedlot for the cattle. After the cattle had grazed the corn, the kids were responsible for picking up the bare cobs for use as fuel to heat the house during winter. Bobbi's mother explains that her strategy was to seek out the best cobs she could find. Her mother's response: "Don't step over cobs looking for cobs." In other words, don't disregard what's right in front of you in pursuit of what's in the future. 

That's beautiful, isn't it!?!? Man, I can't even tell you how many cobs I've stepped over in my pursuit of cobs. It's so easy to miss what's right in front of us. The future is full of wonder, optimism, and possibilities......but so is the present! If all we do is look ahead, we miss the beauty and meaning of what's right in front of us. 

Guilty as charged. You can take me to my cell, officer. How convicting. I can proudly say I've become much better in this area in the past several years, but I can still easily fall into this trap. I can expressly point out days I failed to embrace the moment, all because I was fixated on the days ahead. I regret that. Unfortunately, I can't get any do-overs. Fortunately, I can learn from my mistakes and hopefully avoid similar outcomes in the future. 

Here's my challenge today. Don't step over cobs looking for cobs. Embrace the present. Squeeze every ounce of meaning from it. Enjoy it for what it is. Tomorrow will be here soon enough. When it comes, we can enjoy that, too. 

Bobbi got me again, and today, I hope she gets you, too. Enjoy those cobs!

Read More
Meaning Travis Shelton Meaning Travis Shelton

What Does Popcorn Smell Like?

Fun Fact: I don't have a sense of smell. I never have. It's hard to explain what that’s like. My brain can't even comprehend the basics of it. Here's an example:

Sarah: "This popcorn smells amazing!"

Me: "What does popcorn smell like?"

Sarah: "Like popcorn!"

Me: "But what does that smell like?"

Sarah: "Like warm butter." 

Me: "What does warm butter smell like?"

Sarah: "Like warm butter." 

Me: ..........

While Sarah did a terrible job explaining this concept to me, there was nothing she could have said for me to comprehend it. I don't know what I don't know, and no mere words will fill that gap for me. 

So many of the meaning over money principles are similar: obsessively pursuing work that matters, living without debt, experiences over things, giving sacrificially, among others. These concepts are easy to criticize and hard to internalize. Just like the smell of popcorn is so obvious to Sarah (and incomprehensible to me), the meaning over money concepts are obvious to me and many others (and incomprehensible to the majority of society). 

I'm not sure I'll ever experience the sensation of smell. It feels like a closed door that will never open. I don't know what I'm missing, to be honest. 

On the flip side, the door to meaning is open for all. Most people may not know what they are missing, but that's where we come in. We have the opportunity to live it out in front of people's eyes. Each day, we can show the world what it looks like to pursue meaning and take the road less traveled. It's going to look weird. It may get criticized. People may even laugh at us. Ultimately, it's worth it, and if we're lucky, it might inspire others to pursue it in their own journey. 

Read More
Meaning, Spending Travis Shelton Meaning, Spending Travis Shelton

So Ridiculous That It’s Perfect

I just received the most random message from a friend. She shared that her partner just purchased her the most ridiculous Mother's Day gift ever imagined. She is correct. I can, in fact, confirm it's the most outlandish gift I've ever witnessed.

I just received the most random message from a friend. She shared that her partner just purchased her the most ridiculous Mother's Day gift ever imagined. She is correct. I can, in fact, confirm it's the most outlandish gift I've ever witnessed. In her message was a tongue-in-cheek question about whether this gift was a "smart financial decision." 

Of course this purchase wasn't a smart financial decision. After all, it's peak ridiculous. The obvious answer to her question is, "No," this wasn't a good financial decision. It was an absolute waste of money. It was foolish. It was irresponsible. It was non-sensical. .......

.......It was perfect! Through the lens of investing in mission and memories, he hit the nail on the head with this gift. Yes, it was ridiculous. So much so that she took time out of her day to message me about it. It's truly the most ridiculous thing I've ever seen. Yet, it was perfect. Here was my message to her:

"This is a brilliant move. The two most important things to invest in are mission and memories. And something tells me you will remember this forever. Amazing investment!"

This is why it's so important to stop obsessing about needs vs. wants. Instead, we should look through the lens of value and meaning. Does it add value? If so, it's probably a worthwhile purchase. Does it provide meaning? If so, it's probably a worthwhile purchase. Mission and memories usually fit the bill. Value, value, value. Meaning, meaning, meaning. 

Yes, my friend received the most ridiculous gift ever created. Yes, it was perfect. She will remember it forever. Heck, I may remember it forever. Do something outlandish today. Be wasteful. Be irresponsible. Make a decision that makes you scratch your head. Do something that makes other people roll their eyes. Get labeled as the weirdo. But for heaven's sake, invest in mission and memories. You won't regret it, and neither will those in your orbit. 

Happy Mother's Day!

Read More
Travel, Meaning, Parenting Travis Shelton Travel, Meaning, Parenting Travis Shelton

Juicing Meaning With Tradition

Today’s post is brought to you from a tent in the middle of nowhere, hacked out on my phone. I’m on a camping trip with the boys, and we are having a blast.

As I always say, we need to invest in memories. Memories are the one thing we can buy that won’t one day end up in a landfill. Memories are forever. Memories bond us. Memories are intertwined with meaning.

There is one way to juice up memories, though: when they are shrouded in tradition. This camping trip, for example, is a Shelton family tradition. It’s the fifth consecutive year we’ve done it, beginning when the boys were just three. We anticipate it each year. The boys talk about it the months leading up to it. They share stories of past trips and plan all the activities they want to do on the upcoming trip. Just last night, we rode horses, shot BB guns, ate too much food (including s’mores, of course), and played soccer. It was a blast.

Camping trips are always fun, but traditional camping trips are juiced up. There’s something extra special about them. I hope one day my kids tell their kids stories about this tradition. Heck, maybe they will even be inspired to create their own traditions when they become parents.

Here’s the thing about traditions. They don’t need to be elaborate, expensive, or over the top. We have take-out pizza and watch a movie every Friday night. That’s a pretty simple one, but it’s impactful. It becomes part of our family’s rhythm. It creates anticipation and excitement. It juices the memories.

As my kids get older, it’s fun to let them help craft the traditions. They have ownership. They have creative liberties. Through it all, it’s about investing in memories, and perhaps juicing them up.

Traditions + Memories = Extra Meaning

What are some of your family’s traditions?

Read More
Meaning, Career, Entrepreneurship Travis Shelton Meaning, Career, Entrepreneurship Travis Shelton

The Myth of Job Security

Every week, I speak with people who had "job security" and have recently lost their jobs. It's always sad, and I have tremendous empathy for them. I don't wish that kind of pain on anyone. But it happens! There's no such thing as job security! It may feel like it along the way, but when push comes to shove, there isn't.

One of the biggest knocks against freelancing, entrepreneurship, self-employment, contract work, and business ownership is that you don't have "job security." This is indeed true. Most people who fit into this camp don't have job security. 

Implied in this "no job security" sentiment is a (false) belief people with traditional employment do have job security. I'm sad to report that they don't. I believe this is a massive and destructive myth in our culture. Every week, I speak with people who had "job security" and have recently lost their jobs. It's always sad, and I have tremendous empathy for them. I don't wish that kind of pain on anyone. But it happens! There's no such thing as job security! It may feel like it along the way, but when push comes to shove, there isn't.

Please don't hear me demeaning traditional employment. I'm a big believer in it.....just not because it seemingly offers "job security." Work has meaning. Jobs have meaning. All work has meaning....including traditional W-2 jobs (which I had for 15 years, by the way!). 

Rather, I think we put ourselves at risk when we believe we have job security:

  • We can let our guard down and not be financially prepared for the incomprehensible scenario in which we lose our jobs. We might not have an adequate emergency fund as a back-stop.

  • We can get complacent and stop growing in our skills.

  • We don't bother to diversify our finances. Instead, we keep all our income eggs in one basket.

  • We don't contemplate backup plans for alternative jobs/careers.

  • We might ignore our passion, calling, and desire to do something different with less "job security." In other words, we let our desire for job security keep us in a place we aren't supposed to be. 

Indeed, I don't have job security. There's zero promise that my family will make enough money to survive next month. That's scary! Every month is an adventure, and I just hope I can piece it together well enough to make ends meet. My business's income is made up of dozens of smaller pieces. If I put the pieces together, I eat. If I don't, then I guess we starve. But the burden is on me to figure it out.

You know what's scarier? The reality that someone else can make one simple decision and my job is gone tomorrow. A wave of the magic wand.....poof, gone! That's the reality so many people are dealing with right now. We wake up in the morning enjoying our job security, then go to bed unemployed.....at the snap of one's fingers. 

I don't write this to make people fearful. I don't want that. Living in fear isn't a life of meaning. Instead, I want people to reckon with the reality there's really no such thing as job security. And if that's true, would you still make the same job decision? In other words, would you choose a different path if your job isn't secure anyway? Food for thought.  

Read More
Travel, Saving, Budgeting, Meaning Travis Shelton Travel, Saving, Budgeting, Meaning Travis Shelton

Planned Impulsiveness

Some people are planners, and some people are impulsive. Both have pros and cons, but impulsive people are known for self-sabotage and occasional (or frequent!) irresponsibility. I

One of my favorite Meaning Over Money podcast episodes is called Planned Impulsiveness. It was our fifth episode, released more than three years ago. Unfortunately, Apple lost our first 15 episodes like my kids lose their shoes. Other platforms managed to keep track of them, though. Despite being missing from Apple for over two years, it's one of the ten most downloaded episodes we've ever had. You can find it HERE.

The premise is simple. Some people are planners, and some people are impulsive. Both have pros and cons, but impulsive people are known for self-sabotage and occasional (or frequent!) irresponsibility. I'm oddly wired for both. I'm very impulsive, but I'm also a planner. Along my financial journey, I realized I needed to harness my impulsivity and turn the cons into pros. 

This is where the structure comes in. Travel is a great example. I have a separate bank account specifically for travel. Each month, we budget approximately $1,000 for it. We may not travel every month, but we treat it as an expense. That $1,000 physically gets moved from our primary checking account and into our travel fund. The money slowly builds over time. Then, when it's time to travel, we travel. Sometimes, the travel is planned well in advance, and sometimes, it's more impulsive. In either scenario, the money is there, just waiting to be spent on travel. 

I'll share my favorite (least favorite) story of my life. In the summer of 2016, Sarah and I were about to become parents. After a long adoption journey, we received word that our son was born. We went to bed with anticipation, excited to meet our little man the following day. As I was wrapping up a few things at work the following morning before getting on the road, I received a phone call. I immediately knew something was wrong. The following 30 seconds were the worst of my life, as I found out we lost our son. 

Needless to say, the subsequent days were absolutely miserable in our house. Sarah was an absolute wreck, and I wasn't in a great position to hold her up. A few nights later, she told me she wanted to leave. Somewhere far, far away from our life. At midnight, I booked flights to Cancun and reserved a hotel room. We packed a few bags, took a nap, and drove to the airport five hours later. We spent the week crying, mourning, and eating our weight's worth of chips and salsa. It was terrible, but it was beautiful. It was impulsive, but it was planned. I'll always be grateful for that sad but memorable week with Sarah. 

One of my clients recently had their first planned impulsiveness moment. They've been intentionally budgeting and using their travel sinking fund since December. Then, it happened! A significant event suddenly popped up, and they wanted to be there. In mere hours, they made arrangements and jumped on a plane. It was impulsive, but it was planned. Beautiful! They will remember that forever. 

Be impulsive! Savor life. Make memories. But make it planned impulsiveness. 

Read More
Spending, Meaning Travis Shelton Spending, Meaning Travis Shelton

Pondering Things About Things

I have a Notes file on my phone called "Blog." Its purpose is simple. As I go about my day, anything and everything that inspires or triggers me gets jotted into this file. There are hundreds of ideas, just waiting to be turned into a blog or a podcast. While browsing my random notes this morning, one line stood out. It's a quote that reads, "The more things we have, the more time we spend on things." To be perfectly honest, I have zero recall about where I heard this or who said it. But it smacks!

When I reflect on my life and the decisions I've made, I can't help but think how true this quote is. I'm not going to share any of my specific examples, as I want you to use your imagination and consider your own past decisions. Let me set the table. You just purchased a nice thing. You traded your hard-earned money for this thing. It has value, and you want to protect this value. Therefore, you're going to spend time and attention ensuring this thing remains safe and well taken care of. 

Also, if it's a cool or fun thing, it's going to perpetually occupy space in your mind. Depending on what type of thing it is, you may also carve time out of your days to use and/or enjoy said thing. 

You'll maybe need to invest more time and money to maintain and care for it. You also need space to store it. Whether big or small, things take up some volume of space. Big things obviously take up more space, but never underestimate the compounding space needs of many small things. This may cause you to want/need a bigger residence, which creates an entirely new level of time and financial consumption. 

On a related note, your things may also inhibit your ability to travel or live with flexibility. You might get nervous to leave your things, or your things make you too comfortable to want to leave. Therefore, things can act as an invisible anchor, locking us into place. Worse, your desire to keep your things (and accumulate more of them) may require you to remain in a job that we tolerate at best, and despise at worst. The item may be the gateway drug to the next item, and the process repeats. 

"The more things we have, the more time we spend on things." I don't know if I'm thinking through this correctly, but this is how I'm processing it today. Things can have a scary pull on our lives, and our souls. I've fallen into that trap more times than I'd like to admit. I can be better. I want to be better. I need to be better. Though I can't prove it, I believe, to my core, that relinquishing our emotional ties to things (and the power they have over us) is one of the paths to a meaningful life. Or, in the simpler and wiser words of my friend Gary Hoag, just "Invest in mission and memories."

Read More
Career, Entrepreneurship, Impact, Meaning Travis Shelton Career, Entrepreneurship, Impact, Meaning Travis Shelton

I Met a Weird Guy

The world says to be normal, and he's out there being a complete weirdo.

I met a guy last week. I had a blast spending time with him. He shared about his journey, his expertise, his passions, and his business. He is a sincere, thoughtful, and generous person. He's also really weird. Yeah, you heard that right. He's a really weird guy. 

Now, before you get upset with me publicly insulting a grown man in front of thousands of people, some context is in order. He's in his early 50s, a seasoned veteran in his field. His most recent position was CEO for a reputable firm. According to conventional wisdom and our prevailing culture, he could do some consulting work for a few years as he coasts toward an early retirement. The table is set for a comfortable and short end to his accomplished career. He could ride off into the sunset and enjoy a life of leisure that everyone probably tells him he deserves. 

Instead, however, he's starting over. He's entering into arguably the most challenging season of his career. He's creating something new from scratch. It's a secular company, but tied closely to his faith. There's a powerful mission tied to it, and if it goes even marginally well, many lives will be impacted. He's uncomfortable, nervous, uncertain, and totally out of his element.....and he's loving every second of it. When he talks about it, his eyes light up, and he has the energy of a 28-year-old.

The world says to race to the finish line, and he's over here starting a new race. 

The world says to stay comfortable, and he just threw that word out the window. 

The world says to coast, and he's pushing his foot on the accelerator. 

The world says he should "actually enjoy his life," and he's doing just that—except enjoying life doesn't mean living a life of leisure. Instead, it means waking up each morning with meaning and purpose. From what he told me, I suspect he's enjoying life more now than ever—not because his life is fun, but because it matters (a ton!). 

The world says to be normal, and he's out there being a complete weirdo. So yeah, I met a weird guy last week. He's the kind of guy who reminds me why I do what I do. He's living a life that reminds me there's an army of people taking the road less traveled. Pursuing work that matters. Throwing comfort out the window. Following a greater calling. Meaning over money. I love my new weird friend!

Read More
Meaning Travis Shelton Meaning Travis Shelton

The Magic Wand of Change

I remember asking myself, "What would I do if I could wave my magic wand and get a do-over?" I obviously didn't have a Delorian, so going back in time wasn't an option (plus it would have been a bummer to destroy the space-time continum.....Doc Brown warned me of such shenanigans).

Many years ago, I painfully reflected on some of my choices. My life felt like a graveyard of mistakes, regrets, and missed opportunities. I suspect people around me generally looked at me as a successful person, but I carried a lot of baggage from the past. Looking at my rearview mirror of brokenness, I tried to imagine how much better off I'd be had I just done things differently.

I remember asking myself, "What would I do if I could wave my magic wand and get a do-over?" I obviously didn't have a Delorian, so going back in time wasn't an option (plus it would have been a bummer to destroy the space-time continum.....Doc Brown warned me of such shenanigans).

Since time travel was off the table, I decided to do the next best thing. I took an inventory of my biggest regrets from the past, assessed what I would have done differently, and decided to just do that now.

I deeply regretted my $236,000 of debt and desperately wished I hadn't done that. So we decided to pay it off. It forever changed our lives.

I deeply regretted buying an expensive car with debt. So we decided we would never again buy a car with debt again. It forever changed our lives.

I always wished I could be a podcaster. So I decided to become a podcaster.

I always wanted to live a life where I would wake up every day excited for what was to come. So I decided to leave my prior career and take a 90% pay cut to start over. That was a hard one.....really hard.

We always wanted to live a more walkable, transient life. So we decided to sell our house, rent a tiny townhome in a walkable part of town, and split our time between Iowa and Asia. This was our biggest magic wand decision, but also the biggest bust. As we were buying plane tickets and making housing arrangements for our first 3-month stint in Asia, COVID hit and ruined everything. Oh well, can't win 'em all.

These magic wands are funny. They don't rewrite history, but they do allow us the opportunity to author a different story for our future. It's not free, and it's not easy, but it is worth it. I wish it were as simple as rubbing the lamp and making a wish, but the truth is it takes a lot of fortitude and commitment to see it through. It's brutal....and beautiful.

My challenge to you today, if you're so inclined to accept it, is to ask yourself one simple question: "What would I do if I could wave my magic wand and get a do-over?" Take stock of your answers. Unfortunately, you can't rewrite the past, but you are the author of a story that has yet to be written. What story will you write? Perhaps a change may be in order. Maybe it's time to wave that wand.

Read More
Meaning Travis Shelton Meaning Travis Shelton

The Eyes Never Lie

We humans have many ways to cover up what's really happening behind the curtain. We can mask the truth with our words, our voice's tone or pitch, or even our gestures. But the eyes never lie.

I have a little life hack for you today. If you ever want to know how someone feels about their work, there are two occasions when you can find out: while they are working, or talking about their work. And here's the trick. Look at their eyes. It's in their eyes. You can see it, almost feel it.

We humans have many ways to cover up what's really happening behind the curtain. We can mask the truth with our words, our voice's tone or pitch, or even our gestures. But the eyes never lie.

In my prior career, I used this trick when meeting clients, colleagues, interviewees, vendors, or prospective clients for the first time. The eyes were a dead giveaway, and based on that read, it would influence how I engage with them. Not in a bad way, per se, but I wanted to meet them where they were at. In my current work, it helps me gauge someone's work/life happiness and satisfaction. If someone is fulfilled and content in their work, it's a much different conversation than if they despise or merely tolerate their job.

This is also a useful tool when meandering about life. Engaging with a restaurant server, talking to your doctor or mechanic, or discussing something with your children's teachers. As specific examples, I recently had drastically opposite experiences in the past week. I distinctly remember meeting a young man. He was working a job that's universally disrespected and looked down upon. It's not the kind of job our parents dream of for us. However, his eyes absolutely lit up. I could tell he was engaged and full of life. It was practically contagious. On the flip side, I spent some time with an uber-successful businessman. He has more wealth and status than most of us will ever entertain. His eyes told a different, sobering story. The moment I asked him about his work, something changed. It was a visceral shift. I could see a deep discontent or uneasiness. The eyes never lie.

Here's my question for you today. What do your eyes say about you? Sure, we can tell people we're "doing great," put a smile on our face, and even raise the pitch of our voice by an octave, but what do your eyes say? Once in a while, I'll look in the mirror and not like what I see. That's the moment I know a change is needed. Maybe some of you are in the same boat. I hope you're brave enough to act on that instinct. It will probably be hard, but it will certainly be worth it.

Read More
Meaning Travis Shelton Meaning Travis Shelton

“You’re Offensive, Travis!”

I had some suspicions about why people might have unsubscribed that day, but with all the self-talk polluting my brain, I decided to seek outside counsel. I contacted a few friends and asked for their perspectives.

Some days, when I hit "publish" on a particular topic, I know people will immediately hit "unsubscribe." It used to bother me, but I'm coming to terms with the reality this blog isn't for everyone. And even if it is, it might not be forever. No matter what, I'm grateful for each person who decides to make this part of their day. Thank you from the bottom of my heart!

The other day, however, I published an article I was not expecting to be controversial. It was about people who absolutely love their lives, and how they got there. I personally thought the piece was uplifting and encouraging, yet a wave of people unsubscribed. I was confused, and the self-talk started to creep in. Does my writing suck? Am I not funny enough? Or witty enough? Are my ideas not insightful? Are these topics not valuable to people? Are they too long? Too short? 

I had some suspicions about why people might have unsubscribed that day, but with all the self-talk polluting my brain, I decided to seek outside counsel. I contacted a few friends and asked for their perspectives. The first person wrote back with the following sentence:

"That post was offensive!"

Wait, what?!?! He went on to explain that my entire post was about how living one's dream life does exist, and if that's true, it's up to each of us to pursue it—or not. "That's an offensive idea." He pointed out that this idea (and others I discuss on the blog) is culturally and societally challenging. It forces us to look in the mirror and reckon with our own journey. If our dream life exists, and we're not currently living it, the burden of decisions and consequences falls on the shoulders of the person staring at us in the mirror. "That's offensive!" 

He then listed out my various offenses:

  • "Telling people they should find meaning in their work."

  • "Showing people they don't have to use debt. Especially your take on credit cards."

  • "Encouraging everyone to use a budget, even if they make a lot of money."

  • "Saying that money won't make them happy."

  • "It's ok to spend money on things you don't need."

  • "Continually telling people they should give more. Then telling them they should give even more."

  • "Every time you mention your huge pay cut when leaving your past career. This one makes me uncomfortable every time."

  • "Any time you tell people to openly share their ideas with the world."

He pretty much just summed up my blog, my heart, and my mission. Uh oh, where is he going with this?

"You're offensive, Travis. Keep being offensive. We need it."

I think he makes a good point. Living counter-culturally can come across as offensive to some. Even when well-intentioned and sincere, pursuing a different path from the majority looks weird. Many of you regularly share your meaning over money stories, and the reactions you receive from others could certainly be referred to as "offended.” That tells me you’re on the right track - keep it up!

I hope you have a meaningful and offensive day!

Read More
Spending, Meaning Travis Shelton Spending, Meaning Travis Shelton

Meaning By Subtraction

Time is money, as they say. Or, through the lens of meaning, time is peace, margin, and freedom to pursue other things. So while these specific financial investments may not provide meaning and joy, they allow more time for the things that do (while possibly avoiding tasks that suck meaning and enjoyment from their lives). 

In a recent post, I discussed the many things in my life that add value but don't cost an arm and a leg. I was trying to make the overarching point that we don't need to have or spend boatloads of money to live a meaningful and enjoyable life. 

Upon reading this post, many of you spent time inventorying your own list of things that add value to your life and sent them to me! I loved reading your lists. There were some overlaps with my list, but by and large, your lists were uniquely unique. There are so many fun and thoughtful things! This little exercise perfectly highlights how everyone has different values, and should behave with our money accordingly.

However, I noticed something! My list included all the things I pay to have/do that add value to my life. Many of you included things you pay to NOT have/do. Here are a few examples:

  • "$80 to have my house cleaned"

  • "Hiring someone to cut my lawn - $35 per week"

  • "I occassionally pay for someone to come to my house to cook dinner for our family"

  • "Paying $30 for someone else to shovel my drive while I relax with a hot coffee by the cozy fireplace."

  • "Paying to have my groceries delivered. I hate grocery shopping!"

It's interesting how these items fall into the bucket of adding joy and value to people's lives. They aren't fun. They aren't getting something or creating an experience or memory. Rather, these items create time. Time is money, as they say. Or, through the lens of meaning, time is peace, margin, and freedom to pursue other things. So while these specific financial investments may not provide meaning and joy, they allow more time for the things that do (while possibly avoiding tasks that suck meaning and enjoyment from their lives). 

I love the depth of this self-reflection exercise. If you haven't already done so, I encourage you to take an inventory of all the things that add value, meaning, and enjoyment to your life, paying special attention to the free or inexpensive ones. Once you have this list formulated, lean into it. Intentionally add them to your budget and your schedule. Double down on these little, meaning-filled nuggets of value. 

Life is much more fun when we invest in the little things that brighten our day. Keep investing. They are worth their weight in gold, but luckily, they don't have to be as expensive!

Speaking of meaning-filled nuggets, I watch this live performance of Twenty One Pilots’ Holding On To You whenever I need a little pick-me-up! It’s free, and it’s life-giving stuff for me. Maybe you’ll enjoy it, too.

Read More