The Daily Meaning

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Meaning Travis Shelton Meaning Travis Shelton

It’s Just 22 Words

“We are born with nothing, and we die with nothing, yet we spend our lives trying to accumulate as much as possible.”

“We are born with nothing, and we die with nothing, yet we spend our lives trying to accumulate as much as possible.”

This quote has lived rent-free in my head for years. Although it's just 22 words, it has the weight of a full-fledged book or a TED talk. It drips with irony and is saturated with consequence.

I typed out several now-deleted paragraphs below, sharing my perspective on the matter. However, I don't think my perspective is relevant today. Instead, maybe a better use of your two minutes is to ponder your perspective and, more importantly, its implications on your journey.

Have a great Saturday!

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Career Travis Shelton Career Travis Shelton

Sometimes Dreams Change

She's living the ideal life she has always wanted, yet she'sexperiencing this silent, behind-the-scenes misery. Do you know the other emotion she's feeling? Guilt. The guilt of getting exactly what she wanted, but now being discontent.

I had a chance encounter with a rarely-seen friend (I love it when that happens!). Our chat was brief but jam-packed. One piece stood out to me, though. She mentioned that her job—her "dream job"—wasn't doing it for her anymore. She's been in the same role for 15 years. In it, she's made a lot of impact and has truly lived her best life. It was everything she hoped it would be......except now it's not.

Some of you know exactly what I'm talking about here. She's living the ideal life she has always wanted, yet she'sexperiencing this silent, behind-the-scenes misery. Do you know the other emotion she's feeling? Guilt. The guilt of getting exactly what she wanted, but now being discontent.

Here's how she put it: "I used to be excited each morning. Now, I don't even care if I go or not. It feels pointless."

Ouch. I really feel for her. This is something that many Americans are experiencing, yet it's not often talked about. Most of this happens behind closed doors.

The truth is, sometimes dreams change. She's not the same person she was 15 years ago. That's neither bad nor good.....just reality. We grow, evolve, and experience lots of life along the way. It's inevitable.

She has three choices:

  1. Sit in her misery and find a way to coast out the rest of her career with her sanity intact.

  2. Find a way to revitalize meaning and purpose in her current job.

  3. Find a new dream and pursue it as aggressively as she pursued the first one.

After further discussion, it sounds like option #2 is off the table. She's tried that approach, and she's running out of steam.A few thoughts on option #3:

  • It's ok to change. Change isn't an admission of defeat. Rather, it's the beginning of a new journey.

  • Changing careers isn't "throwing away" something. Instead, it's a way to repurpose those skills, experience, relationships, and influence.

  • It's going to be uncomfortable, and that's ok. Discomfort is the gateway to growth. Embrace it.

  • Life is long, so we might as well fill those weeks, months, and years with something that fills our tank.

  • Life is short, so we shouldn't waste it!

  • Other people's opinions don't matter. You're the one who has to wake up each morning and live your life.

  • The best is yet to come!

Sometimes dreams change. When they do, we must change with them. Young Travis had some pretty cool dreams, but I eventually outgrew most of them....older Travis's dreams are far cooler. As much as I cherish and respect young Travis's dreams, I'm not that guy anymore. It would be foolish for me to pursue someone else's dreams.

Don't feel guilty if your dreams are changing. Perhaps it's time to change with them.

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Generosity, Behavioral Science Travis Shelton Generosity, Behavioral Science Travis Shelton

Putting THEIR Money Where MY Mouth Is

One of my clients recently received an unexpected $2,000 (after-tax) bonus. Excited about this newfound money, they quickly commenced negotiations about where this money should go. There were several options on the table.

One of my clients recently received an unexpected $2,000 (after-tax) bonus. Excited about this newfound money, they quickly commenced negotiations about where this money should go. There were several options on the table:

  • New furniture

  • Disney World

  • New hunting equipment

  • Revamp the wardrobe

  • Invest it into retirement

  • Pay down the car loan

  • Plus a handful of others

When our next meeting rolled around, making a final decision was the top priority. I stood at the whiteboard, jotting down every idea mentioned. After all ideas were exhausted, I added one more: "Give it away."

Instant pushback! They explained they needed this money, pointing at the lengthy list drawn out on the whiteboard as evidence. They "needed" this money. That word was mentioned at least a dozen times, which is exactly why I wanted to open this alternate door.

The fact they "needed" it, in their words, is the exact reason they "needed" to give it away. They've lost perspective. That's not an indictment on them; we all do! It's so easy to get caught up in our own situations that we lose sight of the big picture. They've done a great job. They are doing a great job. They will continue to do a great job. They are blessed. They will be just fine.

Generosity always wins. And by always wins, I'm referring to everyone involved. The recipient wins, as a need is met. The giver also wins. Psychologically and emotionally, there is no better use for money than to give it to someone who has nothing to offer us in return. That single act sets off a chain reaction deep down within us, leading to meaning, fulfillment, and contentment.

Contentment. That's important here. As I've highlighted (er, beat a dead horse) in multiple recent posts, we live in a culture of more. More money, more stuff, more status, more more. It has a weighty gravitational pull. Even for those who most staunchly oppose such culture (I'd put myself in that camp), it's a hard gravitational pull to avoid. We're all human, after all. However, there is one thing that can combat the materialistic pursuit of more: contentment. And one of the most significant contributors to contentment? Generosity! Generosity is exactly what the doctor ordered! It's almost like we've been created to give!

This is one of the main reasons I so badly wanted this family to give the $2,000 away. They need contentment. They need to jump off the hamster wheel of more. They need perspective. And you know what? They did it! They decided to test out my "absurd theory" (their words) and give this whole generosity thing a try. They pondered who, how, and where to give it, made a plan, and executed!

Their response: "It was transformational. I don't know why or how, but it was. We just feel different."

Yes! It is different. It's one of those things you can't quite put your finger on, but once you know, you know. Contentment through generosity.

They looked at each other, smiled, and one excitedly said to the other, "Let's do it again."

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Meaning Travis Shelton Meaning Travis Shelton

When Our Possessions Possess Us

In the hours that followed, I pondered this weird response. Here's where I landed: I possess my possessions, not the other way around. It's just a car—just a thing. A handful of years from now, it will be in a landfill, a distant memory.

A weird thing happened to me yesterday. As I was going about my perfectly normal work day, I received a text from Sarah with this photo:

Ouch! Due to high winds, a large branch snapped off our front yard tree, and it found a new home squarely on my car's hood. Ouch again. That's actually not the weird part, though.

After receiving Sarah's text, I immediately drove home to remove the branch and assess the damage. There's a nice dent exactly where you'd expect from looking at the picture, plus some other scratches. Here's the weird part: I had zero emotional reaction. Zilch. It didn't move the needle for me whatsoever. It was an interesting development.

In the hours that followed, I pondered this weird response. Here's where I landed: I possess my possessions, not the other way around. It's just a car—just a thing. A handful of years from now, it will be in a landfill, a distant memory.

This perspective is a deviation from where I used to be. In years past, this situation would have angered and frustrated me. Why? Because my possessions possessed me. I was there to serve them, covet them, treasure them, and put them on a pedestal. That's how materialism works. That's the natural end game when we pursue a life of more.

I'm not pleased with a fresh dent in my car. I'd prefer it didn't happen. But this dent will not deter me, frustrate me, or derail me. Similar to how I handled my last car damage debacle, I suppose I'll just keep my eye on the prize and not allow it to alter my mission. It's a weird but welcomed reality in my little world.

It's an odd place to be, considering where I came from. I don't know whether I should be proud of myself for this development.....or concerned. However, since it's a 180-degree turn from our prevailing culture, I'll assume it's a good thing. I now possess my possessions; my possessions don't possess me. I care for them, treat them with respect, and honor the fact I traded hard-earned income for them, but they will not define me or drive me. That's a win worth celebrating.

What about you? Do you possess your possessions, or do they possess you?

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Behavioral Science Travis Shelton Behavioral Science Travis Shelton

Never-Ending Highlight Reels

What we see on social media isn't real life. It's a tiny sliver of real life, carefully curated and ever-so-intentionally massaged to suit the palette of an outside audience. It's posted primarily to generate a specific feeling or response.

I love social media. I think it's one of the greatest inventions ever created. It unlocks the entire world, and literally every person in it, for free, in the palm of our hands. It allows unprecedented access to other people, and provides unparalleled opportunities for creativity.

It's also one of the most dangerous inventions ever created. It's the ultimate double-edged sword. While it allows us unprecedented access to other people, it unfortunately allows us unprecedented access to other people. Well, to be more specific, it gives us unprecedented access to other people's highlight reels.

What we see on social media isn't real life. It's a tiny sliver of real life, carefully curated and ever-so-intentionally massaged to suit the palette of an outside audience. It's posted primarily to generate a specific feeling or response. Nobody posts content with the intent of making you think worse of them. It's always intended for you to perceive them positively.

If I were to internalize my social media feed as reality, here's the reality I'm signing up for:

  • Everyone has perfect marriages.

  • Everyone has perfect spouses.

  • Everyone has perfect kids.

  • Everyone is always put together and dressed fashionably.

  • Everyone takes the most luxurious trips all the time.

  • Everyone lives in the most perfect (and perfectly clean) houses.

  • Everyone drives the newest and coolest vehicles.

  • Everyone lives the richest lifestyles.

  • Everyone has the perfect job.

  • Everyone has perfect lives.

None of this is true, of course. What we see is the best sliver of someone's life. There's probably truth in it, but it's not THE truth. It's the highlight reel. SportsCenter doesn't show us the entire game. They only show us the 6 best plays. It's curated. It's flashy. It's what catches our eyeballs. Social media does the same.

If all that's true, we can stop comparing ourselves to whatever we see on social media. We can let go of this make-believe reality that doesn't actually exist. We can quit beating ourselves up over not having the perfect kids or the perfect spouse. We can give ourselves grace for not living in mini-mansions or driving vehicles that can land a man on the moon (while simultaneously making a perfect espresso).

Just let it go. Yeah, I know, it's not always that simple. If there are people in your life that are especially hard to stomach on social media, perhaps it's time to break out the trimming shears. Cut that out. You don't need a constant toxic presence in your life. After all, you have unprecedented access to their life.....choose carefully.

I'll continue to love social media, but do so with an understanding that it's just a sliver of people's reality. I'll also stay vigilant to ensure I prune my feed if I find myself struggling with jealousy or unfair comparisons. With unprecedented access comes an unprecedented need to be mindful.

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Spending, Budgeting Travis Shelton Spending, Budgeting Travis Shelton

5-Star Dining at a 2-Star Establishment

While I love a 5-star restaurant as much as the next person, not all meals need to be profound. Sometimes, it's just about creating memories over some simple food. The food was just that: simple. However, we had a blast together, and everyone walked out happy and full.

I hope all the dads and grandpas had a wonderful Father's Day yesterday. We made a quick trip to my parents' house for the weekend, where my dad and I spent Saturday doing body work on my new car. The car is in pretty good shape overall, but 18 years of life has provided a few scrapes and scars along its journey. Here’s an updated pick after removing the chip guard film and restoring the headlights.

We drove home yesterday morning so I could coach Finn and Pax's last soccer game of the season (and they won the league championship!). It was 90+ degrees out, so we grabbed some ice cream afterward, and then took a wonderful nap. To finish the night, we had a little Father's Day dinner out.

IHOP. Yes, IHOP. It's not my favorite place in the world, but the family was craving breakfast, and they have a kids-eat-free special. We had a great time together, and it was the perfect way to cap off a great Father's Day.

While I love a 5-star restaurant as much as the next person, not all meals need to be profound. Sometimes, it's just about creating memories over some simple food. The food was just that: simple. However, we had a blast together, and everyone walked out happy and full.

Over the years, our dining out budget has varied. During our pre-kid debt payoff years, the budget was $100/month. During our pre-kid post-debt years, the budget was at least $500/month (we had a lot of fun dining in that season!). After the twins were born, our dining out dropped to around $200/month (a few nice date nights). After I left my prior career and we took a 90% pay cut to start over, it went back down to about $100/month. Today, we're in the $250/month range.

We NEVER deviate from the budget. If we have money left, we use it. If we don't we don't. It's one of the ways Sarah and I show commitment to our budget, which we negotiate and agree upon at the beginning of each month. We don't exceed it....no exceptions. Sometimes, that sucks. Sometimes, it's frustrating to be 20 days into the month with no dining out remaining. But that's on us. That's our fault. That was our mistake; therefore, it's our burden and consequences.

That level of self-discipline changes things. It forces us to make wise decisions. If we can't bend the rules, then we must find a way to live within the rules. We can always create new rules next month, but this month's rules are this month's rules. Sometimes that means we get to eat at a Michelin-starred restaurant, and sometimes we eat at IHOP. Both are wins, by the way.

That's the beauty of setting financial guardrails in our lives. It's not something we have to do, but rather something we get to do. Once the rules are set, we have the creativity to work within them with no guilt, no regret, and no remorse. Freedom through boundaries.

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Meaning Travis Shelton Meaning Travis Shelton

Today’s a Great Day For a Check Mark

One of my seven-year-olds, Finn, recently handed me a piece of paper. It was a list of items with little squares to the left of them. "What's this, bud?" "This is my bucket list." Uhhhhhh, my seven-year-old has a bucket list?

One of my seven-year-olds, Finn, recently handed me a piece of paper. It was a list of items with little squares to the left of them. "What's this, bud?" "This is my bucket list." Uhhhhhh, my seven-year-old has a bucket list? Curious, I asked him if he knew what a bucket list even was. "It's all the things I want to do before I die!" Alrighty then, I guess he did know.....that's a bit morbid The subsequent two sentences out of his mouth were what got me:

"Can we check a few of these off the list this weekend? We better get started."

I didn't know whether to be concerned or impressed; I decided to be impressed. Here he was, with his entire life in front of him, ready to live life now. Not someday. Not down the road. Not when he grows up. Today!

Wow, there's something profound about this idea. We adults continually kick the can down the road. "When I retire." "When the kids are gone." "When I have $x dollars." "When I get promoted to abc title." "After I accomplish xyz." "When I'm not as busy." "When ________." We always have an excuse not to do things. There are a million reasons why today isn't the day. Someday. One day. Eventually. Down the road. Confession: I could jot down a list of 20 items that I've wanted to do for decades, but just never got around to it.

You know what I think? I think today is a great day for a check mark. Why not get out there and knock something off your list? Why not treat today like a special day that should be embraced and milked for whatever it could be? Why not intentionally pursue meaning and do things that add value to our lives? Why not cut through the noise and the busy of life, and carve out time to make a memory?

"Wise" isn't a word I'd typically use to describe Finn (he's a nut), but I think he's on to something.

We better get started.

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Spending, Meaning, Behavioral Science Travis Shelton Spending, Meaning, Behavioral Science Travis Shelton

The Arms Race of Materialism

We have an arms race on our hands. It's a sexy, intoxicating endeavor: the violently aggressive pursuit of more. Bigger houses, newer cars, grander trips, trendier clothes. More, more, more. The problem with more is that every time we get more, more is still more. Ironically, it's an unwinnable race.

We have an arms race on our hands. It's a sexy, intoxicating endeavor: the violently aggressive pursuit of more. Bigger houses, newer cars, grander trips, trendier clothes. More, more, more. The problem with more is that every time we get more, more is still more. Ironically, it's an unwinnable race.

I recently met with a young couple who wanted some guidance. I'll lay out the scenario. Both spouses have good jobs at well-respected companies. They live in a big house (their "forever home"), drive new vehicles, and go on extravagant trips (of which the photos get repeatedly posted on their various social media channels). They are the couple everyone else looks at with jealousy and/or inspiration. People wonder how they are so rich, and aspire to be as "successful" as them.

However, as I can attest from my coaching experience, it's not always as it seems. Often, when we pull back the curtain, a different story reveals itself. This couple has a monthly after-tax take-home income of about $10,000. Their house payment is around $3,000/month, and they have two car payments totaling $1,700/month. Yes, their house and cars alone absorb approximately 47% of their take-home income. That feels tight to me, and it feels tight to them. They are stressed, but "It's worth it. We worked hard. We deserve it." No regrets, though.

Now, the twist. The reason for our meeting was to discuss their next steps. What next steps, you ask? They want to buy a different house—their new "forever home." That's the thing about the pursuit of more. Every time we get more, more is still more. What's a "forever home" today is just another house six months from now. Anyway, after doing the math, we concluded that this new house will cost them about $4,200/month.

Are you scratching your head yet? They are stressed with their current $3,000/month house payment, but want to increase it to $4,200? Yes, correct. This begs the question, "Why?" It took a few minutes to get there, but I finally got the real answer. Their best friends are building a new house (i.e. better than theirs), making them want to upgrade, too. It's the arms race!

I tried to explain that more isn't the answer. Meaning over money. Living with purpose. Career flexibility. Not allowing financial stress to drive a wedge into their marriage behind closed doors. Nevertheless, they left that meeting with a burning desire to build their new "forever home."

It's easy to dismiss this couple as "crazy" or an anomaly, but they represent a growing contingent in this country. I meet with multiple families per week who are deeply invested in the arms race of materialism. People are enveloped in it.

While I generally do a good job leaving my work at work, some of these families keep me up at night. I'm terrified of what's coming. A reckoning will happen. Perhaps soon. Perhaps decades from now. But it's coming. I repeatedly see how this story ends, and it's a nightmare.

Are you caught caught up in the arms race? If so, maybe today is the day to finally lay down your weapons.

Note: This couple granted me permission to share their story anonymously. I'm not sure why, but I'm grateful they did.

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Saving Travis Shelton Saving Travis Shelton

Adding Plates to the Other Side

My goal wasn't to diminish or demean the role of saving, but rather try to redeem the value and dignity of spending and giving in a culture that ridicules them. I wanted to lift two up, not push one down.

You're at the gym, using a barbell. Maybe you're squatting, or perhaps the bench press. While changing out the weights, you inadvertently add too many plates to one side of the barbell, causing the entire apparatus to become uneven. Things start to become dangerous, and if you're not careful, the whole thing could crash and injure you.

I'm feeling a bit like that today. On the heels of my Leading Kids to (Financial) Hoarding post, I received a ton of positive responses from you all: e-mails, texts, DMs, and even phone calls. Generally speaking, it was a collective "I'm glad someone finally said it." I'm so grateful!

However, I also received some messages on the other side of the ledger. Most notably, from Ryan, my friend I've never actually met...that I should totally meet....that I can't believe I haven't met. I know Ryan as an extremely thoughtful person and always provides constructive feedback. So when I saw his comment, my immediate reaction was, "Uh oh, I think I need to add a plate to the other side of the bar." In an attempt to drive my point home, I think I inadvertently added too many plates to one side of the barbell.

My goal wasn't to diminish or demean the role of saving, but rather try to redeem the value and dignity of spending and giving in a culture that ridicules them. I wanted to lift two up, not push one down.

At the heart of the matter, saving is the art of discipline and delayed gratification. It's one of the simplest, purest, and most tangible forms of it. In other words, it's a tell. If we can practice the art of discipline and delayed gratification with our resources, those characteristics and strengths can translate into virtually every other area of life.

From a more practical perspective, saving is the proactive pursuit of avoiding debt. Take cars, for example. The average new car payment in America now exceeds $700/month. It doesn't take any discipline or delayed gratification to walk into a dealership, sign the loan docs, and walk out with a shiny, new car......and a boatload of debt hanging around your neck. The disciplined and self-sacrificing act of saving, on the other hand, will lead to a significantly better outcome. It journeys us to a place where we have a greater appreciation for our purchases, make different decisions doing so, and won't impair our financial life with expensive and prohibitive payments. This same principle can be applied to virtually every other area of money:

  • Travel

  • College

  • Phones and other technology

  • Insert your purchase here

Saving is also a protection mechanism for when life kicks back. Saving up sinking funds and an emergency fund can (partially) shield us from many of life's challenges: job losses, medical emergencies, house maintenance, car breakdowns, and a number of unexpected situations.

There are only three things we can do with money: spend, save, and give. Want to know which one is most important?

D: All of the above.

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Meaning Travis Shelton Meaning Travis Shelton

I Wasn't Going to Step Over That Cob

Though it's been nearly a month, I'm still thinking about the "Don't step over cobs looking for cobs" quote from my friend Bobbi. That idea hit me hard, and it's been brewing under the surface of my life ever since. And last night, it came out in a very meaningful way.

Though it's been nearly a month, I'm still thinking about the "Don't step over cobs looking for cobs" quote from my friend Bobbi. That idea hit me hard, and it's been brewing under the surface of my life ever since. And last night, it came out in a very meaningful way.

I had a brutal day at work. It was a great day, and I was honored to serve many people, but I was toasted. I was tired, stressed, and frustrated by a few challenges I encountered along the way. When I got home, I knew I still had a bunch of work in front of me before I went to bed. Overwhelmed is the only word to describe it.

That's when the test hit me. While eating dinner, Pax asked if we could get ice cream, cruise around in the convertible, and jam out to Twenty One Pilots together. Though I had very little left in the tank, I wasn't about to step over that corn cob! We did just that. We grabbed ice cream, ate it while cruising with the convertible top down, and cranked up the new Clancy album to an annoyingly loud volume. It was, is, and will forever be a beautiful memory. Afterward, Finn, Pax, and I spent the next hour geocaching near our house (we found three treasures!).

Showing off their first find, discovered inside a tree.

It's so easy to look past life's "normal" repetitiveness. It's easy to take for granted the ordinary while dreaming about the extraordinary. It's all too common to eagerly anticipate the exotic while wading through the mundane. I could have missed last night's opportunity! In my attempt to see the day through and prepare for the next, I could have stepped over that cob while looking for more cobs. This time, luckily, I didn't.

As I look back at my life, I shudder to think about how many cobs I stepped over while looking for cobs. I was overtaken by life. In my pursuit of success, progress, achievement, money, and whatever else I was chasing earlier in my adult life, I probably missed out on so many opportunities that would have added meaning and richness to my life. If that's not accidental self-sabotage, I don't know what is.

I'm really enjoying the cobs these days, and I hope you are, too!

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Parenting, Behavioral Science Travis Shelton Parenting, Behavioral Science Travis Shelton

Leading Kids to (Financial) Hoarding

Do you see a theme? Guilt and shame. Not intentionally, usually. Slowly but surely, we're chipping away at their hearts for spending and generosity. We're trying to help them be "responsible" with money, but what we're really doing is grooming our kids to financially hoard. Get more. Have more. Build wealth. Become "independent.”

"You don't need that."

"Don't waste your money on that thing."

"You shouldn't be giving away so much."

"You need to save better."

"You shouldn't spend on that."

"You need that money more than they do."

These are the comments we make to our kids. Do you see a theme? Guilt and shame. Not intentionally, usually. Slowly but surely, we're chipping away at their hearts for spending and generosity. We're trying to help them be "responsible" with money, but what we're really doing is raising our kids to financially hoard. Get more. Have more. Build wealth. Become "independent."

If I had a nickel for every time a parent approached me and said, "My kid is so good with money. He/she doesn't spend anything. He/she saves everything."......well, I'd have a lot of nickels! See the narrative? Saving is responsible. Saving is THE win. If that's true, anything other than saving is irresponsible.

After twenty years of this narrative repeated over and over, we've created a generation of hoarders.

  • Like the family that makes $320,000 per year but "can only afford" to give $300/month.

  • Like the family with $1M in their checking account (yes, checking) that fears having nothing tomorrow.

  • Like the 60-year-old couple with $7M in their retirement accounts and two jobs they despise, but worry whether they can take care of themselves now and in the future.

  • Like the young single lady who makes $150,000 per year, but can't emotionally get over the hump to buy herself a pair of jeans.

  • Like the teenager who works a bunch of hours at his job, but declines invites from his friends to go out to eat on a Friday night, citing he "shouldn't waste money like that."

  • Like the family who saves $6,000 per month into retirement, but isn't yet able to give. However, once they have $x saved, they will be comfortable enough to start giving.

We parents have groomed our kids to become hoarders through guilt and shame. “Guilt” and “shame,” the two primary feelings expressed by countless adults when discussing their relationship with money. They feel guilt. They feel shame. Then, immediately after using those magic words, they share the comments made to them over the years (especially during their formative kid years). Ouch!

I have good news, though! No, we can't erase our past mistakes (unless you have a Delorean I can borrow!), but we can create a new narrative beginning today. Whatever your kids' age, even if they are adults, it's not too late to begin talking about money through a different lens.

While Sarah and I haven't gotten it all right with our kids, here are the narratives playing under our roof:

  • We can never be too generous....it's not ours to begin with

  • Spend money on fun things

  • Use discipline to save for bigger purchases

  • Work hard

I hope my kids are irresponsibly generous. I hope they buy fun things and sometimes experience buyer's remorse (it's a good, tough lesson). I hope they show discipline in saving. I hope they develop a strong work ethic. But I pray they don't turn into hoarders.

Our kids deserve better, and we parents have the power to give it to them. You got this!

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Entrepreneurship Travis Shelton Entrepreneurship Travis Shelton

Excellence Isn’t Optional

I'm a broken record on this one. We business owners don't deserve anyone's support. Instead, we must earn the right to serve someone, then through delivered excellence, re-earn the right to serve them again. And if we've been excellent enough, they might tell someone else about us. Then repeat.

Uh oh, I've opened the floodgates. After repeated blog posts about how business owners shouldn't expect people to "support" them, I now receive multiple messages from readers every week. These messages usually include screenshots or linked posts from businesses in their town, laying on the guilt of "lack of support." The narrative is usually the same (paraphrasing):

Our business is struggling because we've been a victim of several challenges (insert inflation, rent, competition, lack of awareness, and a multitude of other issues here). To top it off, you haven't done a good enough job of supporting us. Because of that, and in the absence of you immediately and heavily supporting us, we might not make it.

I'm a broken record on this one. We business owners don't deserve anyone's support. Instead, we must earn the right to serve someone, then through delivered excellence, re-earn the right to serve them again. And if we've been excellent enough, they might tell someone else about us. Then repeat.

The key word is excellence. Excellence isn't optional. With it, we earn the right to serve people again. Without it, we die. Take all the recent reader messages, for example. You've probably sent me at least 20 examples of this in the past few weeks alone. I know a few of these businesses personally, and I can attest they are anything but excellent. One business, which I know quite well, cited all the challenges they've faced over the last few years. I don't doubt a single one of them. These are common challenges that nearly ALL businesses face. What they didn't mention were all the ways in which they were grossly lacking excellence:

  • Inconsistent product.

  • Inconsistent service.

  • High prices.

  • Poor location.

  • Lack of brand identity.

  • Poor marketing.

Yet, the natural conclusion from their messaging (and the people on social media) was that people need to better support small businesses. Hear that? "Support." Meanwhile, several other small businesses in proximity to this business are absolutely crushing it. Weird how people "support" those small businesses.

The key word isn't "support"—it's "excellence." Excellence isn't optional. People aren't discriminating, lacking care, or turning their backs on small businesses. People expect excellence. Scratch that—they demand excellence.

If you're a business owner, big or small, simply provide excellence. When you do, you'll earn the right to serve people again....and they just might tell a few others in the meantime. The presence of excellence will allow you to thrive, but the absence of excellence will cause you to die. It's a harsh but beautiful reality.

If you're a consumer (and we all are), don't fall for the "support" guilt trap. Demand excellence. Yes, try a new business. Give people a shot. Put them to the test. Give them the right to show you excellence, and hopefully earn the right to serve you again. That's the greatest gift you can give to a business. Give them the opportunity to serve you with excellence, not the other way around.

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Parenting, Spending Travis Shelton Parenting, Spending Travis Shelton

Suffer Now or Suffer (More) Later

Can we be honest? It's hard to watch our kids learn hard lessons. To watch them suffer, hurt, and face the consequences of their actions. We love our kids, and our instinct is to protect them from pain. With that said, we have two options: watch them suffer when they are young (when we're there to help them navigate and grow), or watch them suffer in adulthood (when the stakes are higher, the consequences steeper, and we're not there to save them).

The majority of how we adults view, perceive, and handle money originated in our childhoods. Whether we like it or not, we are a product of how we were raised. I see how this dynamic has played out in my life, and I've watched it play out in hundreds of people's lives I've had the honor of walking alongside.

Can we be honest? It's hard to watch our kids learn hard lessons. To watch them suffer, hurt, and face the consequences of their actions. We love our kids, and our instinct is to protect them from pain. With that said, we have two options: watch them suffer when they are young (when we're there to help them navigate and grow), or watch them suffer in adulthood (when the stakes are higher, the consequences steeper, and we're not there to save them).

We had one such lesson yesterday. While walking around a shopping center in Branson, MO, Pax found something he really, really, really, really(!!) wanted to buy. However, he didn't have enough money to buy it. This consequence hurt him deeply. He didn't understand why we couldn't just buy it for him, and he felt it was unfair he didn't have enough money. He was livid.

Why didn't he have enough money?

First, he spent other money on things he probably shouldn't have purchased. We try to guide him on some of his purchasing decisions, but ultimately, we must let him fail in this way as well. It's important to get a taste of buyer's remorse when you're young. Kids need to learn about opportunity cost. We can't have everything. For every dollar we spend on one thing, it's one less dollar we have to spend on something else. We need to allow our kids to feel that tension and be forced to make those decisions.

Second, he had less money in the first place. He could have had much more resources, but he repeatedly turned down opportunities to earn. Projects around the house, side jobs, etc. In the moment, not working seemed like a better decision than working......until he realized he needed the money. He immediately regretted not working as much.

Those two factors culminated in a perfect moment of pain for Pax yesterday. He faced the harsh reality that he couldn't afford the one thing he really wanted. It was a fantastic hard lesson, and I was there to console and coach him through it. A few hours later, after he had a chance to think about it, he told me he should probably do more work and asked if I thought he could make enough money to buy this toy soon. "Yeah, bud. We can absolutely make that happen."

This is life. Our kids will face these same challenges for decades, except the stakes will get steeper every step of the way. Whatever their ages, help them learn hard lessons while the consequences are smaller and you're there to walk alongside them. These are some of the best gifts you'll ever give them.

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Growth Travis Shelton Growth Travis Shelton

Sobering Reminders

Gratitude is the only word that makes sense to me. When we look at the world through the lens of gratitude, there's no other option than to be positive and optimistic.....even when dealing with immense pain.

The other day, I was sitting in my chair, pondering all the massive challenges I was simultaneously facing. I was overwhelmed, frustrated, and somewhat paralyzed. It all felt like too much. So I did what any self-sabotager would do: I pulled up social media. I decided to scroll for a few minutes to clear my mind. That's when I (luckily) stumbled upon this:

You know what this is? It's a sobering reminder of how blessed we are. Yeah, I was dealing with some crap that day. But my crap is nothing compared to what so many people have dealt with or are dealing with. Sometimes, we need a stark reminder of where we really stand. The moment I saw this post, it was like someone hit the reset button on me. I realized what I'm dealing with is child's play in the overall scheme of things. Yes, it's difficult. Yes, it's going to be an immense challenge. Yes, it will stretch me. However, I'm so unbelievably blessed. I'm grateful for the courage of those who came before me.

Gratitude is the only word that makes sense to me. When we look at the world through the lens of gratitude, there's no other option than to be positive and optimistic.....even when dealing with immense pain.

Whatever you're dealing with today, I'm sorry. I'm sorry you have this on your shoulders. I know first-hand that some of you are dealing with tremendous strife and turmoil. But you got this. I hope, through all of it, you're able to put your gratitude glasses on and see your situation through those lenses. It's not easy to do, but if you can, it will provide a much-needed jolt of positivity and optimism. I, for one, think you deserve that today.

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Impact Travis Shelton Impact Travis Shelton

When the Distraction is the Work

I said hello to the older woman sitting beside me on the flight. We exchanged pleasantries as I was getting my computer situated for the onslaught of work I would soon crush. However, the pleasantries led to a much longer conversation. To summarize, she was traveling for very tragic reasons. Behind that was another tragic story, probably one of the saddest and most intense stories I've ever heard.

I returned home yesterday from a long but productive work trip to Houston. It was an unexpected trip. While at my friend Alex's wedding on Sunday evening, I received a call from my Texas client. After a few minutes of discussion, we decided I would hop on a flight the next day. I'm glad I made the trip, but it was a sudden shift in my work. Admittedly, because of this sudden trip, I didn't do a good job knocking out some of my other responsibilities earlier in the week. I felt terrible about it.

This isn't a pity party or a way for me to justify my failings. Rather, I need to set up what happened next. When I arrived at the airport yesterday, I hurried through security and on to the plane, where the plan was to crush all the work I whiffed on earlier in the week. I had a clear mission and a window to accomplish it. My goal was to serve people through the work I needed to do for them. However, something happened next. I got distracted.

I said hello to the older woman sitting beside me on the flight. We exchanged pleasantries as I was getting my computer situated for the onslaught of work I would soon crush. However, the pleasantries led to a much longer conversation. To summarize, she was traveling for very tragic reasons. Behind that was another tragic story, probably one of the saddest and most intense stories I've ever heard.

The truth is, I think she just needed someone to dump a lot of this on. She was carrying a heavy burden—so heavy, in fact, I don't even know how she was still standing. She needed to offload some of it, and I was that person. We had a wonderful talk, and she walked off the plane in great spirits.

However, I failed at my mission. My goal was to serve people with that time, but I got distracted. I whiffed again. In the middle of the flight, as I was beating myself up, I remembered a story a pastor friend once told me. He talked about how he was trying to get work done one day, but he encountered distraction after distraction. Person after person needed something, and he failed to complete his work. Then, a mentor figure reminded him of something: "The distraction is the work."

Yes, my job yesterday was to serve people. Yes, I got distracted from the tasks I was trying to accomplish. However, that distraction was the work for me yesterday afternoon. That's exactly where I needed to be. I did serve people with that time: her.

Life is funny like that. Often, we're so fixated on trying to do our work that we miss our most important work. I'm grateful my impatience, stubbornness, and narrow focus lost to my compassion yesterday. I did accomplish my work, but just not the work I had planned.

Sometimes, the distraction is the work. I need to remember that, and perhaps you do, too.

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Debt, Behavioral Science Travis Shelton Debt, Behavioral Science Travis Shelton

The Irony of Debt and Income

Debt DOES discriminate based on income.....but in the opposite way you probably think. This is a dynamic I've seen play out over and over again (and it shocks me every time), but the higher income a family makes, the more likely they are to be crippled by debt. It's tremendously ironic.

I recently posted a few insights from my first 750 professional coaching sessions. I received a lot of positive feedback, but also criticism; the exact criticism I was expecting. To be specific, here's the part that I'm taking heat for:

"Debt does not discriminate based on income. It's not the lack of income that leads us into debt, but rather our decisions."

I knew I was saying something controversial when I wrote it, expecting to receive some pushback. That statement wasn't entirely true, and I knew it wasn't true. Debt DOES discriminate based on income.....but in the opposite way you probably think. This is a dynamic I've seen play out over and over again. The higher the income a family makes, the more likely they are to be crippled by debt. It's tremendously ironic.

First, let's take mortgages out of the equation. People with higher incomes are more likely to live in more expensive houses, which are more likely to have a higher mortgage balance. Let's acknowledge this fact, then throw it out the window.

Cars are another easy target. People with higher incomes typically drive newer and more expensive cars, and most car owners finance their vehicles. This is also too easy. People with higher incomes often have significantly higher car debt (and brutal payments). We'll throw this one out for today, too.

Let's focus on the most controllable and avoidable debt, especially when "being responsible" and having a good income: credit cards. I think we can all agree that carrying a credit card balance is an expensive and unwise endeavor. However, based on my ever-growing experience, the families who make the most money have the most credit card debt. Don't believe me? Let's look at the data.

Based on data recently released by the Federal Reserve Bank of New York and crisply reported by MoneyGeek, here is a breakdown of credit card balances (by household income levels). As you'll see, median and average credit card balances increase as income increases.

I'll synthesize the data and present it this way:

  • Families with an average household income in the BOTTOM 40% of Americans have a 38% chance of carrying a credit card balance, and are carrying an average balance of $4,250.

  • Families with an average household income in the TOP 40% of Americans have a 48% chance of carrying a credit card balance, and are carrying an average balance of $9,075.

In other words, families at the top of the income spectrum are 26% more likely to carry a credit card balance than those at the bottom of the income spectrum, and the average balance they carry is more than DOUBLE(!!) the lower income families.

This isn't me throwing a pity party for high earners. It's probably the opposite, in fact. We humans are an interesting breed, aren't we? Which leads me back to the sentence I took so much heat for saying: "It's not the lack of income that leads us into debt, but rather our decisions."

It's that whole human experience thing again. Luckily, you get to be a sample size of one: you. Make the most of your financial opportunities and choose wisely.

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Career, Meaning Travis Shelton Career, Meaning Travis Shelton

Randy Off the Top Rope!

“If you don't have your priorities straight, a job or career change is not going to help.  You will just be unhappy in a different place, and it could be with less income and more financial strain.”

I received a message from my friend Randy after a recent blog post about a couple in England who recently made drastic career shifts. Here's what he said:

"If you don't have your priorities straight, a job or career change is not going to help.  You will just be unhappy in a different place, and it could be with less income and more financial strain."

Sharp. Sharp, but true. I want to sit on this thought for today. I often get criticized for advocating that people leave their jobs and pursue work that matters. I need to clarify this perspective. I'm not actually advocating for people to leave their jobs as much as I'm advocating for people to simply pursue a life of meaning. Considering 70% of Americans dislike or hate their jobs, and we've collectively been lulled into lives of tolerance (or quiet suffering), my sentiment often seems to point in that direction.

The truth, however, is that my friend Randy is right. Change, for change's sake, provides no long-term meaning, satiation, contentment, or fulfillment. Without truly understanding our priorities or how we define a meaningful life, a career shift isn't the remedy we're looking for.

For many of us, and I think Randy's career testimony would be a perfect representation of this, we're already in meaningful jobs. However, if we're pursuing everyone else's definition of success, status, and winning, we might lose sight of what actually matters to us. I'll give you an example.

One of my clients was discontent with his job. He felt frustrated and bored. He looked around and saw his co-workers being promoted to "more important positions." While he was good at his work, he started feeling like it was beneath him. He was impatient and fidgety. He started waking up every day with a slight dread about his day. In other words, he joined the 70% club. As we started talking about it, however, he realized something. When he was able to set his jealousy of co-workers aside, stop worrying about status, and remember why he took this job in the first place, his perspective shifted. He realized the following:

  • He was dang good at his job, and used his skills to benefit many people.

  • He believes in the mission of the organization.

  • His current role allows him to find a healthy balance between work, marriage, and parenting responsibilities. His lifestyle was exactly what he wanted.

  • He made a solid income that allowed his family to pay for needs, give sacrificially, afford some fun things/experiences, and save for future wants/needs.

  • He has many valuable relationships with co-workers and clients alike. He cherishes these relationships.

  • His office is near his house, offering an amazing commute.

In other words, he was living in misery while working a job that's perfect for him. Because he didn't have his priorities straight, as Randy points out, no change was going to save him. However, after realizing what's truly important, he understands he's truly blessed.

Perspective matters! Clear priorities matter, too!

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Meaning, Growth Travis Shelton Meaning, Growth Travis Shelton

750 Sessions, Oh My

After accounting for May's meetings, I have conducted 750 coaching sessions since leaving my prior career in 2019. This doesn't include consultations, touchpoints, one-off meetings, or providing insights to non-clients—750 formal coaching sessions with clients. I initially thought that was an error, but nope (!), it's the real deal. So today, I thought it would be appropriate to share with you 10 insights from my first 750 coaching sessions.

I had a wild realization yesterday when meeting with my assistant, Alyssa. We were updating our client tracking spreadsheet when something caught our eye. After accounting for May's meetings, I have conducted 750 coaching sessions since leaving my prior career in 2019. This doesn't include consultations, touchpoints, one-off meetings, or providing insights to non-clients—750 formal coaching sessions with clients. I initially thought that was an error, but nope (!), it's the real deal.

While every family's situation differs, some consistent and common themes repeatedly pop up. This was never more evident than one day when I had back-to-back coaching meetings. The first was with a first-year elementary teacher trying to carve her path into adulthood. The second was with an NFL player who recently signed an eight-figure contract while navigating multiple endorsement opportunities. I think you and I would agree these two individuals live in entirely different worlds. Here's the thing, though. I had nearly the exact same conversation with both of them. That's the wonder of the human experience and our psychological wiring. While life presents differently for each of us, we often experience similar situations, challenges, and obstacles. It's a beautiful and ironic reminder that money is NEVER about money.

So today, I thought it would be appropriate to share with you 10 insights from my first 750 coaching sessions:

  1. Debt does not discriminate based on income. It's not the lack of income that leads us into debt, but rather our decisions. Debt is a trap that's crushing people from every age, race, income, education, profession, and geography.

  2. A family's ability to make progress in any area of life is only limited by their belief in the outcome and their discipline to see it through. Countless people have achieved feats that make my accomplishments look like child's play. Never underestimate the power of someone crazy enough to believe it's possible.

  3. Combining finances in marriage always yields better results. Better financial results. Better relational results. Better alignment of meaning and purpose. Better execution of the plan. I'll die on this hill. Yes, we can do ok with separate finances, but it's like driving a five-speed car and only believing there are three gears. That third gear feels fast if we don't know the fourth and fifth gears exist.

  4. If you pursue money, you might find it. It will be cool and exciting. But if you pursue meaning, you will absolutely find it.....and you'll likely find some money along the way. People who pursue meaning live ridiculously amazing lives. Not easy lives; amazing lives.

  5. A well-executed budget is the gateway to any and every goal you want to accomplish. Once you unlock that, anything is possible.

  6. Work that matters matters. You wear it in your eyes, and it leaks into every aspect of your life, whether you want it to or not.

  7. People are usually doing better than they think, but they have nothing to compare it to other than social media.

  8. Nothing changes lives like joyful and sacrificial generosity. Nothing! And I'm not talking about the recipient....the giver!

  9. You SHOULD spend money on wants, but only those that add value to YOUR life.

  10. Simplify, simplify, simplify. The simpler you make your finances, the more time and energy you can invest in living a meaningful life.

Sorry for the long post today, but it just felt right. Have an amazing day!

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Meaning Travis Shelton Meaning Travis Shelton

Drumming is a “Waste of Resources”

I want to share one particular comment I received from a close-ish friend. This friend is a fellow finance guy. He's brilliant and has carved a name for himself in the world of finance and investing. Here's what he told me, "That whole thing seems like a waste of resources." Oh really? Tell me more.

Holy cow! I'm overwhelmed by the number of texts, calls, e-mails, and comments from yesterday's post about Pax's live drumming debut. I'm beyond grateful for all the kind words. I'll probably package them together and store them away until I'm ready to share them with him when he gets older.

Today, though, I want to share one particular comment I received from a close-ish friend. This friend is a fellow finance guy. He's brilliant and has carved a name for himself in the world of finance and investing. Here's what he told me, "That whole thing seems like a waste of resources." Oh really? Tell me more. He continued explaining that we're getting nothing in return for this expense. Pax won't grow up to be a musician, but in the rare chance he does, he'll be poor. This newfound drumming skill won't lead to a valuable college scholarship. It's a dead-end hobby....no upside. Meanwhile, all the money we are spending on it could be invested and used to "build generational wealth" that can actually help my kids. 

This, my friends, is THE reason Meaning Over Money exists. Our finance world (and the culture around it) is impersonal, greedy, materialistic, and selfish. This entire industry is about how to get more, have more, and keep more. It's about dollars and cents. It's cold and calculated. It's a bunch of numbers on a screen, and projections splayed out on a spreadsheet. I love spreadsheets as much as the next financial weirdo, but I'm staunchly against our prevailing culture around finance. 

Meaning Over Money is just that: meaning OVER money. In the case of Finn and Pax's musical endeavors (or any other endeavor, for that matter), it's not about getting a return on my investment. For me, it's about allowing my kids the opportunity to explore the world, unearth potential passions, learn who they are, build confidence, create relationships, pursue failure, and accomplish more than they knew they had in them. That's meaning. That's purpose. That's everything. 

Please, never allow your finances to become cold and calculated. Don't lose sight of the meaning. Don't forget what's most important. Don't let the money drive you or your decisions. Yes, we need to be responsible with our finances. Yes, we need to ensure our family is taken care of. But don't forget what you're fighting for. You're worth far more than money.

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Growth Travis Shelton Growth Travis Shelton

Unearthing Hidden Gems

Yesterday was a weird day. It was Finn and Pax's first rock concert. Yes, rock concert. Having literally zero musical talent, it's odd to see my kids thrive with music. The kids' band played a 9-song set. Finn played the electric guitar, and Pax played the drums. Watching them grow over the last several months has been an odd journey.

Yesterday was a weird day. It was Finn and Pax's first rock concert. Yes, rock concert. Having literally zero musical talent, it's odd to see my kids thrive with music. The kids' band played a 9-song set. Finn played the electric guitar, and Pax played the drums. Watching them grow over the last several months has been an odd journey.

Yesterday marked the 90-day mark since they each picked up their respective instrument. Finn is learning quickly, and it's fun to see him progress. Pax, however, is a different beast. Seeing him drum yesterday was a surreal experience. I kind of knew it was going to happen, but it was crazy to watch it play out in real-time. He absolutely crushed it. He did things I couldn't wrap my head around. Here's a video of one of his songs.

Seriously, I just can't understand how he does what he does. He's only been doing it for three months! The crowd saw it, I saw it, and our family saw it. He unlocked something special, and I'm not even sure he recognizes it.

This is such an amazing testimony of life. Sometimes, we have so much more to offer the world. There are unearthed gems just waiting to be discovered. The kids showed an interest in music, and we decided to give them an opportunity to learn. It could have been a dud, but it appears this thing may have legs.

The truth is, there is only one way to find out. We don't know what we don't know. Now that we are giving it a chance, we're finding out. For whatever reason, I think Pax may have found something amazing for his journey. If he wants to continue it, we're here for it. If not, that's cool, too. We never expected rock band to be a thing, but here we are. We potentially unearthed a gem, and we'll roll with it as it develops.

This is the beautiful part of life. Each of us has unearthed gems waiting to be discovered. We might have found Pax's, but what about yours? One of mine is the coffee business. My partnership with TJ and his Northern Vessel endeavor has changed my life. Another is podcasting. It, too, has significantly altered my life. I never knew until I knew. What else is in store for me? We'll find out! What else is in store you for you? What yet-to-be-found skills or passions await your discovery? I hope we find out! Go find your unearthed gems!

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