The Daily Meaning

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Spending, Behavioral Science Travis Shelton Spending, Behavioral Science Travis Shelton

More Expensive, But Cheaper

My friend Ryan swears by Helm Boots. Whenever he talks about them, or I see him wearing them, I want to buy a pair.....until I see the $300 price tag. Ouch!

My friend Ryan swears by Helm Boots. Whenever he talks about them, or I see him wearing them, I want to buy a pair.....until I see the $300 price tag. Ouch!

I usually spend about $100 on a pair of boots, and I typically buy a new pair each year. $100 is a very reasonable price, and it feels like I get a lot for my money. Ryan, on the other hand, spends more than $300 on his!!! Here's his selling point: "Yeah, but I've been wearing this pair for six years!"

While it's true that he spends 3x as much as I do on his boots, mine are actually 2x more expensive than his ($100/year vs. $50/year). His are far more expensive than mine, yet cheaper.

When we boil this silly story down, it's really just a tale of quality over quantity. When we spend a little more money on things that have durability and longevity, they often provide a lower long-term cost. We're thinking long-term, not short-term. We're paying more today in exchange for less tomorrow. A different form of delayed gratification. Everything we own will end up in a landfill in due time, but perhaps it’s in our best interest to purchase things that will take longer to get there.

What's funny about this concept is that many of us embrace this principle in some areas, yet whiff on others. I buy solidly built vehicles, good jeans, and state-of-the-art technology (phones, TVs, computers, etc.) that lasts for a long time, yet I still buy crappy boots and cheap t-shirts that are trash within a year. It's funny how we have these little wiring quirks.

Where do you get this right? Wrong? It's worth looking in the mirror to assess it. Many of us could benefit from making some tweaks to our purchase decisions. It maybe more expensive on the front end, but much cheaper in the long run. Doing so also allows us to buy products that are just better…period. It’s a win/win!

Seriously, what are yours? I love hearing about other people's quirky wiring and behaviors. In the meantime, I'll be buying a pair of Helm boots!

____

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Generosity, Parenting, Impact Travis Shelton Generosity, Parenting, Impact Travis Shelton

Heartbreak. Joy. Impact.

What makes you angry? What breaks your heart? What makes you sad? What puts a knot in your stomach? What gets you fired up?These are some of the questions I ask people when they are interested in giving, but don't know where to start.

What makes you angry? What breaks your heart? What makes you sad? What puts a knot in your stomach? What gets you fired up?

These are some of the questions I ask people when they are interested in giving, but don't know where to start. One of my biggest principles in cultivating generosity is making gifts we can emotionally connect to. This is an overlooked aspect of people's giving, which I believe can change everything. Once we connect our giving with our emotions and passions, it unlocks a gear we never knew we had.

I'm writing about this today because something transpired under my roof this weekend. On Saturday afternoon, Finn decided he was going to get the mail. Then, something caught his eye. "Dad, you got something from the children's hospital. It must be a bill." I explained it's probably not a bill, but rather the hospital asking for help. That sparked his interest, so without further ado, he tore open the envelope. He spent the next hour reading, inspecting, and re-reading the documents. He was fixated on this letter. It talked about caring for kids and making sure their families are taken care of.

Fast forward a few hours later, and we were on the couch watching the annual CyHawk football game featuring our Iowa State Cyclones vs. the Iowa Hawkeyes. As much as I don't like the Hawkeyes (sorry, Hawk friends!), they have one of the most beautiful traditions in all of sports. After the conclusion of the first quarter, every person in the stadium - fans, players on both sides, refs, coaches, stadium employees - stop everything, turn their attention to the next-door children's hospital towering above, and wave at all the kids and families in the windows. It's a special moment each and every time. I turn into a puddle just writing about it, and I suspect you'll be the same if you watch this ESPN story.

As the wave began, both my kids were curious about what was happening. Finn especially took an interest in this. The cameras zoomed in on the kids at the windows, wildly waving at the stadium crowd with huge smiles on their faces. Some kids were bald from their treatment regimen, while others were in beds. Finn looked at the kids on the TV, then down to the pictures of kids in the hospital letter he had been reading.

Something clicked inside him. He looked sad, almost introspective. Then, without a word, he walked out of the living room toward his bedroom. He returned a few seconds later with a baggie of cash. "Dad, can I send my giving money to the kids' hospital?"

"You bet, bud. We absolutely can." We filled out the giving form, he delicately placed his $16 into the provided return envelope, and he wrote them a note explaining his gift. He had so much joy doing this. Later today, I'll drive him to the post office so he can personally drop the envelope in the mailbox.

Heartbreak. Joy. Impact. Finn is starting to get it.


____

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Meaning Travis Shelton Meaning Travis Shelton

A Different Kind of Structure

While I'll die on the hill of getting our financial structure in order, I have a similar feeling about our geographical and logistical structure of life. To me, no amount of money can compensate for having a life structure that entails endless commutes and 24/7 to-and-froms.

A few days ago, I wrote about the importance of getting our financial structure right. If we don't have a reasonable financial structure, we will likely have a rough go with our finances. Then, in the hours that followed, it triggered a few parallel thoughts. Specifically, I experienced a sequence of events that reminded me of another type of structure.

My morning was tightly wound, so I needed to hustle. I had to drop the kids off at school, drive back home, switch cars, then pop into the office for a coaching meeting. Here's the fun part. That entire sequence took less than 10 minutes. Home>School>Home>Office. 10 minutes! That's when I started reflecting (again) on the idea of structure.

While I'll die on the hill of getting our financial structure in order, I have a similar feeling about our geographical and logistical structure of life. To me, no amount of money can compensate for having a life structure that entails endless commutes and 24/7 to-and-froms. As such, I've spent just as much time and energy on my life structure as I have my financial structure. I think this image from the ETA app illustrates it quite well:

My house is 2 minutes from the office, 2 minutes from our children's school, 2 minutes from the grocery store, 6 minutes from our recording studio, 7 minutes from church, and 16 minutes from Northern Vessel. That's my life in a nutshell. I sometimes take it for granted, but when I take a step back, I realize how absurd it is and blessed I am. It wasn't an accident, though. Much thought, planning, and intentionality has gone into this structure. Consequences were made. Inconveniences were experienced.

However, when I wake up each day and experience life as it's structured, I'm so sincerely grateful. This hasn't always been the case. I've lived in realities of 45-minute commutes each way, with constant back-and-forths cannibalizing my days/weeks. I have countless friends that spend 2-3 hours commuting daily. Lots of people drive an hour to get to church, or 30 minutes just to get groceries.

I'm willing to make almost any sacrifice to live my simple life. We've had countless amazing opportunities presented to us, but when looked at through the lens of our intentionally simple structure, they don't look very attractive. And whenever we're faced with the option of keeping/saving money or have a simpler and more efficient life, I'll trade away the money in a heartbeat.

This isn't a topic thought about much, never mind talked about. Maybe today is the day for you. Instead of just accepting that your structure is your structure, what would you change if you could wave your magic wand? Maybe it's time to wave said wand. Your future self just might thank you.

____

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Travel, Spending, Meaning Travis Shelton Travel, Spending, Meaning Travis Shelton

She Completely Blanked

I ran into a former client at a coffee shop recently. I haven't seen her or her husband in upwards of three years. As we exchanged pleasantries, she exclaimed, "We did it!!!" To be honest, I had no idea what she was talking about.....so I asked for clarification. "The trip!!!" Ah, yes, the trip! I knew exactly what she was talking about!

I ran into a former client at a coffee shop recently. I haven't seen her or her husband in upwards of three years. As we exchanged pleasantries, she exclaimed, "We did it!!!" To be honest, I had no idea what she was talking about.....so I asked for clarification. "The trip!!!" Ah, yes, the trip! I knew exactly what she was talking about!

Ever since the day I first met her, she and her husband had been talking about going on a specific type of trip. It was an exotic and unique idea. It was also costly. This trip was a big mental and emotional roadblock for them during our coaching relationship. They had the ability to save up for it, but they hesitated. After all, it was expensive and they had many more "responsible" things they should do with their money. Therefore, they continually kicked the can down the road.

But eventually, long after I was gone, they decided to pull the trigger. They went on the trip of a lifetime! They sacrificed, saved, planned, and enjoyed.

After learning about this beautiful development during our coffee shop encounter, I asked her, "Well, how much did it end up costing?" This was a huge sticking point for them, and one of the main reasons they considered skipping it to begin with. She stared at me for about ten seconds, almost as if she was searching her brain for the applicable information. Then, she sheepishly responded, "I don't actually remember." I loved that answer.

This is one of the most perfect examples of meaning over money. She's telling me about the most memorable, beautiful, and game-changing trip she's ever been on. The one she's been dreaming about since she was a kid. The one she will be telling people about for the rest of her life. Then, in her next breath, she can't even remember how much it cost. So powerful!

They invested in experiences and memories. Yes, they have less money because of it. But they also have something in return that can never be taken from them: memories. These memories won't be hoarded in a bank account. They won't eventually end up in a landfill. They won't become boring and out-of-date. Decades from now, those memories will be just as beautiful - if not more - than the day they experienced them.

When I asked her about the memories, her face lit up and she talked my ear off. When I asked her about the cost, she completely blanked. That's telling. That's beautiful.

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Debt, Spending, Budgeting Travis Shelton Debt, Spending, Budgeting Travis Shelton

It’s Hard to Overcome Our Structure

Unfortunately, it's hard to overcome our structure. This family had created a really expensivefinancial structure for their household. Based on THEIR choices, more than 70% of their income was already spoken for before it hits their bank account. No amount of trimming or cutbacks can help this family remedy what ails them.

Someone contacted me with a problem. A couple in their mid-40s, two kids. They believed they were being responsible with their money, but it felt nearly impossible to make financial progress. As they put it, they didn't waste money, spend money frivolously, or buy nice things. Yet, they lived month-to-month and had much financial tension in their marriage.

I sat down with them to review their numbers. Here's what I found (shared with their permission):

  • Combined Take-Home Income: $8,200

  • Mortgage Payment: $3,600

  • Car Payments: $1,600

  • Other Debt Payments: $700

Do you see a problem here? Just their house payment is 43% of their take-home income. The house plus the cars account for 63%. Then, when you tack on the rest of the debt, these three categories account for 72% of their take-home income.

That means they only have $2,300 left for all other needs, wants, giving, and saving. That's not nothing, but wow, it's tight. So when they say they don't waste a bunch of money or spend frivolously, I believe them. There's no money to waste!

Here was their question: "How do we find margin? Where do we cut?"

These are tough situations. Unfortunately, it's hard to overcome our structure. This family had created a really expensivefinancial structure for their household. Based on THEIR choices, more than 70% of their income was already spoken for before it hits their bank account. No amount of trimming or cutbacks can help this family remedy what ails them.

Whether we want to admit it or not, these are OUR choices. The cities we reside in. The residences we choose. The cars we buy. We can cry foul all we want, but at the end of the day, we have choices to make; and these choices will dictate our structure.

Here's what happened. I pointed out that there are very few options to help this family without them significantly altering their structure. They can't cut groceries, utilities, dining out, clothing, entertainment, or any other budget items enough to move the needle. It's hard to overcome our structure! I couldn't let them go home empty-handed, though. Here are the options I floated by them:

  • Increase their income

  • Downsize their residence

  • Sell one or both vehicles (and replace them with cheaper alternatives).

  • Use some of their assets to pay off their non-car and non-mortgage debt.

Outside of these four levers, very few options exist to help them. Their structure is their structure, and it must be addressed for what it is. It's tough, but reality.

I hope this family takes a hard look in the mirror and decides to take drastic action; only time will tell. I sincerely believe their life will unlock if they are willing to humble themselves and make difficult choices.

The same goes for you....and me. We can trim around the edges all we want, but our financial structure significantly impacts our journey. For some of you, it may be time to alter your structure.

____

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Retirement, Careers, Meaning, Impact Travis Shelton Retirement, Careers, Meaning, Impact Travis Shelton

The Destinationless Journey

Nobody said, "Wow, I'm just really looking forward to packing it in and riding off into the sunset." It was quite the opposite, actually. It was about finding new ways of making an impact, investing in their families, volunteering, and pursuing new types of work. Meaning, meaning, meaning, and meaning.

I was blessed to run into a group of friends yesterday. They were enjoying their weekly coffee outing together, so I crashed their conversation for a few minutes. Though that interaction was only 5-10 minutes, it blessed my day so much.

These four women are a few years ahead of me on their journey. I don't remember how the topic came up, but we began discussing upcoming career shifts (or what most people would refer to as retirement). It was interesting to hear each person's perspective on the topic. All were different and unique, but there was a common thread to each of their responses: What's about to happen is a new stage of the journey, not a destination.

I was so encouraged by their sentiment, which was brimming with impact and meaning. As I always say, work that matters matters. We were created to work, be productive, and serve others. These four women echoed those values in their words, which doesn't surprise me, having known them for many years.

Nobody said, "Wow, I'm just really looking forward to packing it in and riding off into the sunset." It was quite the opposite, actually. It was about finding new ways of making an impact, investing in their families, volunteering, and pursuing new types of work. Meaning, meaning, meaning, and meaning.

There is no finish line. It's a destinationless journey. When we view our lives through that lens, it changes everything. It reminds me of a conversation with a friend in his late 50s. He's done well for himself, and he's been encouraged to retire by many people around him. "You've earned it," they tell him. But every time the R-word gets brought up, he feels his mortality. Why? Because to him, it feels like the finish line of his productive life. In a way, that's cool; but in another way, it's quite sad.

I told him I thought it was all BS. He's in his 50s.....he's young! He still has 20-30 productive years left in him! That's like a long-distance Olympic runner completing two laps around the track, stopping, and calling it a race. The race isn't done yet, man!

I look up to my four friends. I'm so glad I had the chance to spend a few minutes with them yesterday. It encouraged me more than they will ever know. Impact knows no age. Servanthood doesn't retire. Meaningful work is available to all.

It's a destinationless journey. Keep running.

____

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Debt Travis Shelton Debt Travis Shelton

A December to Remember

It has everything! Financial self-sabotage, unilateral decisions, financial illiteracy, status-seeking behaviors, out-of-whack priorities, marital strife, buyer's remorse, and a hint of adultery.

I'll never fully understand the ease with which people make car purchase decisions.

  • One of my friends decided to visit the dealership on a boring Saturday afternoon "just to look around," and walked out with a $0 down, $45,000 car loan with a $750/month payment.

  • Another friend was having a few issues with their 5-year-old SUV. It was going to cost a few thousand to fix it, so they elected to purchase a new $65,000 SUV less than 48 hours later. This one came with a $900/month payment.

  • One of my former youth group kids graduated from college and started his first adult job. At the encouragement of his parents (you know, to get something "reliable), he immediately purchased a $30,000 vehicle with a $600/month payment.

  • Another friend had their second child and decided a family of four no longer fit in a mid-size SUV. They quickly traded in their paid-off vehicle and purchased a new slightly larger model.....with a $525/month payment.

See the consistencies between stories? Each person acted swiftly and ended up with expensive monthly payments. Oh yeah, there's one more: All four families are now experiencing financial stress and turmoil due to these decisions.

One of my favorite parts of the holiday season (besides AE Egg Nog....IYKYK) is the ridiculous array of car dealership commercials. You know what I'm talking about! The commercials where one spouse tells the other they have a surprise for them (often while romantically standing under the Mistletoe), then leads them outside to reveal a brand new vehicle with a bow fixed atop (with powdery snow wafting through the air). The recipient spouse, overwhelmed with joy, falls into their partner's arms and gives them a gratitude-filled smooch.

Has anyone ever stopped to think how absurd these commercials are? They exemplify our culture's very real casualness of buying cars, but are completely unhinged. "Merry Christmas, Honey! Here's a car you'll get bored of six months from now, with daunting payments that will haunt us for the better part of a decade!"

For a long while, I roamed this earth believing I was the only soul who thought these commercials were insane and reckless. But then, Saturday Night Live stepped in and affirmed me by producing this hilarious skit a few years ago:

It has everything! Financial self-sabotage, unilateral decisions, financial illiteracy, status-seeking behaviors, out-of-whack priorities, marital strife, buyer's remorse, and a hint of adultery. It's a more hilarious and twisted version of how my brain envisions what the consequences of A December to Remember actually looks like. It's a mess!

The truth is that while this is a hilarious parody skit, it doesn't stray too far from what's actually happening in people's homes. People regularly defend these types of insane financial decisions because, well, they've been normalized in our culture. But I have the luxury of meeting with people on the back side of them once the financial and relational consequences set in.

Don't let your household resemble a sketch comedy. Ignore our culture's push toward flippant financial decisions and instead choose intentionality.


____

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Behavioral Science, Meaning Travis Shelton Behavioral Science, Meaning Travis Shelton

Quality is Quality

By nearly every measure, we have a higher standard of living today than at any time in the history of our civilized world. More people have access to medical care, internet, cars, cell phones, internet, air conditioning, and indoor heating than ever. Houses are bigger, transportation more prominent, technology progressively better and cheaper. Our standard of living continues to skyrocket.

Uh oh! One sentence in yesterday's post has triggered a firestorm. It was this one: "Their standard of living will likely fall off a cliff, but their quality of life should prosper."

I'll summarize the collective feedback: Standard of living = quality of life. When our standard of living increases, so too does our quality of life. They are one and the same.

By nearly every measure, we have a higher standard of living today than at any time in the history of our civilized world. More people have access to medical care, internet, cars, cell phones, internet, air conditioning, and indoor heating than ever. Houses are bigger, transportation more prominent, technology progressively better and cheaper. Our standard of living continues to rise.

If all that's true, and standard of living and quality of life are correlated, why do we have continually rising mental health issues, suicides, divorces, loneliness, crime, and overall brokenness? It's hard to acknowledge all the pain our modern society is enduring and argue that our collective quality of life is higher today than in years past.

I would propose that standard of living and quality of life have a positive correlation.....to a point, and the point is when our basic needs are consistently met. For example, if we're living under the constant threat that our electricity or water will be shut off, our quality of life will suffer. If we're teetering on the edge of getting evicted from our residence, our quality of life will suffer. If we don't have reliable transportation to get us to and from, our quality of life will suffer.

However, once our needs are consistently met and we can sufficiently live without the fear of imminent destruction, standard of living and quality of life disconnect. At that point, our quality of life is dictated by our choices:

  • If we give generously, we'll have a lower standard of living but an increasing quality of life.

  • If we choose a high-paying job we hate, our standard of living will go up while our quality of life goes down.

  • If we choose to have children, our standard of living will probably go down while our quality of life likely goes up.

  • If we invest in relationships, our standard of living will stay the same, but our quality of life will skyrocket.

  • If we buy an expensive car with debt, our standard of living will go up (at least when we're driving), but our quality of life will likely be impaired (because of the opportunity cost of the debt payments).

The best way to achieve a poor quality of life is to pursue a higher quality of life by increasing our standard of living. This, in my opinion, is one of the reasons why our collective quality of life is eroding amidst record-high standards of living.

Here's my overly-simplistic remedy: pursue a higher quality of life.....period. Disconnect it from standard of living. Pursue meaning. Find purpose. Serve others. Invest in relationships.

Quantity isn’t quality. Quality is quality.

____

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Meaning, Growth Travis Shelton Meaning, Growth Travis Shelton

Resetting the Reset

So today, I want to share some real-world examples of how clients are creating resets in their own journey. My hope is that one of these stories will resonate with you, and perhaps trigger your creativity.

Yesterday's post didn't sit well with me. Nothing was inherently wrong with it, and I entirely back what I said. However, upon further review, it was too much about me and not enough about you. In it, I suggested that being intentional about getting a reset (with whatever endeavor you're pursuing) can be a springboard to longevity and renewed energy.

So today, I want to share some real-world examples of how clients are creating resets in their own journey. My hope is that one of these stories will resonate with you, and perhaps trigger your creativity.

First, I think about a 40-something couple that seemingly has it all. A big house, newer cars, and careers that provide status. However, they feel overwhelmed and discontent. They have everything the world says they should pursue, yet it feels a bit empty. Their kids are growing up too fast, and their priorities are flip-flopped. As such, both spouses are in the process of making significant career shifts. This is a massive reset that should revolutionize their life. Their standard of living will likely fall off a cliff, but their quality of life should prosper. The growing pains of this reset will be significant, but it will likely lead to a beautiful place.

Second, I think about a young client who fell into the debt trap early in her journey. She accrued a ton of student loans, plus the ancillary consumer debt that commonly goes hand-in-hand with growing into adulthood. She wants to pay it off quickly, but doesn't want to "throw her life away" either. Therefore, we made a compromise that would allow her to have her cake and eat it, too. Throughout the majority of the year, she's grinding through debt. Then, once per year, she takes an epic 3-4 week trip abroad. She explores, meets new people, experiences new cultures, and most importantly, she doesn't pay off debt. It's her annual reset. That annual reset gives her the excitement and perseverance to achieve her goals.

Third, I think about a couple that has four kids under four. Life is a grind, but a beautiful grind. The wife stays home, which has always been the dream. Money is tight, and they budget prudently. Like many moms, this woman struggles to spend money on herself, instead deferring to everyone else first. Twice per year, though, they cut back on a bunch of budget categories and allocate a nice chunk of money for her clothing. She then uses that money to reset her wardrobe. It's a beautiful little treat for them, providing her with renewed energy.

Last, it reminds me of an idea that I and many of my clients execute. Each quarter, I plan a 1-2 night hotel retreat for myself. I think, write, plan, and rest. Oh yeah, and enjoy a few unique meals. I go into those trips stressed and tired, and come back refreshed. A wonderful reset.

Opportunities for resets are everywhere! We just need to look for them, and more importantly, give ourselves permission to do it.

____

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Growth Travis Shelton Growth Travis Shelton

Sometimes, We Need a Reset

Yesterday was a huge day in the life of Northern Vessel. No, nothing big actually happened. In the overall scheme of things, it probably doesn't even hit the top 25 list of things we've done. We got a reset. We closed for five days for the first time in our company's history. That in and of itself was a weird experience.

The primary driver for the closing was to refinish the floors, a to-do item since dealing with the blood, glass, and wreckage of the first car crash. But since it took seven months to completely fix the shop, and we were only at full strength for 59 days before the second car crash, we just never got around to it. Our mentality was that if we were forced to close the shop for five days, we would get a reset. Here's what happened:

  • The floors got refinished, of course. They look beautiful!

  • Repainted the entire interior.

  • Rebuilt our merch wall, which was destroyed in the first crash.

  • Introduced the first two items of our new merch line.

  • Added many visual accents to the interior, including a lot of greenery.

  • Installed exterior concrete benches to prevent a third car crash!!

  • Reimagined our exterior signage.

  • Give the team a breather after our intense summer.

None of these single items were massive shifts, but combined, it feels like we're entering an entirely different universe. Sometimes, we need a reset!

I think about resets often. Some professions have natural, built-in resets. It's one of the reasons I always get jealous of my teacher friends. There's a natural rhythm to their years, which includes intentional resets. Some professions, like mine, feel like one continuous journey with no jumping-off points. Can you relate?

Sometimes, though, we need a reset! This applies to all areas of life, including finances I find that our finances are a reflection of our broader life. When life gets hectic and stressful, so too do our finances. It can feel like too much at times.

The same applies when we're focusing on major financial goals. Saving for a big purchase, getting out of debt, and making investing headway are common examples. When Sarah and I were in the midst of paying off $236,000 of debt (it sucked as bad as you can imagine), we reached a point where we felt beat down. One crappy month ran into the next, and it felt unrelenting. We were making solid progress but were running out of steam. We needed a reset.

We made a controversial decision to pause the debt payoff, save for a trip to Europe, and get away for 10 days. To this day, it was one of the best trips we've ever taken. While, in theory, it slowed our debt payoff progress, it actually sped us up. That reset was exactly what the doctor ordered. We came back with renewed focus and fresh energy.

Are you losing momentum? Do you need a reset? If so, make it happen. It may be exactly what the doctor ordered!

____

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Generosity, Relationships Travis Shelton Generosity, Relationships Travis Shelton

A Silent Echo

That's the thing about generosity; it's a silent echo. Whether we see it or not, its impact reverberates through people's lives long after it occurs.

Happy first Saturday of the college football season! Regardless of who your team is (yes, even you, Hawkeye fans), I hope you enjoy your season and make tons of fun memories. In a few hours, my family will pack up the car and drive to Ames to cheer on our Iowa State Cyclones.

Each year, this day reminds me of a beautiful gift my family received from a friend four seasons ago. As the football season was approaching, our friends unexpectedly and generously gifted my family Iowa State season tickets. That year was full of memories, fun, and the infamous Brock Purdy / Breece Hall duo. It was an amazing gift, and one that I will tell people about until the day I die.

A pic from that very first game, four seasons ago.

That's the thing about generosity; it's a silent echo. Whether we see it or not, its impact reverberates through people's lives long after it occurs. The following year, we purchased our own season tickets. Throughout the season, we blessed a handful of families with our tickets. Families that had never been to a college football game before. Families that couldn't afford tickets. Families who, for whatever reason, weren't going to connect all the dots and make it to a game. Each time we gifted our tickets, it was a tribute to our friends who made that original gift. A silent echo.

As this season approached, we cringed as we looked at our calendar. I'll be out of the country for one game. I'll have to miss two other games for speaking engagements. There's also Finn and Pax's basketball games, which are still TBD. Needless to say, it's not looking great to attend Cyclone games this season.

Then, the proverbial lightbulb turned on over our heads. While it was hard to justify buying season tickets when we probably won't make many games, we decided to look at it through a different lens. Knowing our availability is limited, these tickets weren't primarily entertainment; they were generosity. We purchased them largely to bless families. We want people to create their own memories and curate stories that will be shared for years. A silent echo.

One friend buys another friend tickets once, and the silent echo carries for years. There's no telling how many people will ultimately benefit from the impact made back in 2021. Dozens? Hundreds? What about the people that we bless? They may, in turn, be inspired to bless others along their journey as well.

The silent echo is multiplication, not addition. It compounds over time. It's beautiful and powerful. I'm probably more excited to give these tickets away than I am to attend myself (ssshhhhh, don't tell my kids I said that). Knowing that we get to help other people create lifelong memories is one of the greatest blessings we can receive.

Today, though, I'm going to make some memories with my boys. They are beyond excited, and hopefully, the Cyclones will put on a good show. Happy college football Saturday, everyone!

____

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Spending Travis Shelton Spending Travis Shelton

You Don’t Have to Justify Fun

She doesn't need to justify fun, and neither do you! Do you ever find yourself trying to justify a purchase you "don't need?" We play this little mind game with ourselves constantly. At the heart of this toxic practice is guilt. Deeply ingrained, culturally driven, self-deprecating guilt. Therefore, we play mental gymnastics with ourselves in order to remove or lessen the guilt.

I was meeting with a client when this came out of her mouth: "I really want to buy a ____, but I need to find a way to justify it."

Me: "You don't have to justify fun!"

Seriously! She doesn't need to justify fun, and neither do you! Do you ever find yourself trying to justify a purchase you "don't need?" We play this little mind game with ourselves constantly. At the heart of this toxic practice is guilt. Deeply ingrained, culturally driven, self-deprecating guilt. Therefore, we play mental gymnastics with ourselves in order to remove or lessen the guilt.

"I'm really stressed out right now, and I haven't been a good friend to Stacy lately, so it's okay if I buy a plane ticket to fly to San Diego to see her."

"I haven't spent much money lately, and I just had a good sales quarter, so I'm going to treat myself and buy this purse."

"I just lost 10 pounds, so I need to go buy a few new pairs of jeans."

"I don't get to see my friends much, so signing up for fantasy football is an investment in my relationships."

From an early age, many of us are made to feel guilty for spending money on things we don't need. Quit spending. Save. Be responsible. Don't waste your money. That's what many of us hear throughout our childhoods. Then, we eventually become adults and are given the car keys to life, and we're surprised when we struggle to spend money on ourselves without guilt, regret, or mental games?

I have a solution to this problem. If something adds at least as much value to your life as it costs you, buy it. Plan for it, allocate the money for it, buy it, and enjoy. No, don't be irresponsible and blow up your goals or other priorities; this isn't about being reckless. Rather, it's about being financially intentional, honest with yourself, and true to your values.

You want to fly to San Diego to visit your friend? Awesome! Put it in your budget and go.

You want to buy a new purse? Excellent! Make it happen.

You want a new pair of jeans? Great! Hop in the car and drive to the mall.

You want to play fantasy football with your boys? Sounds fun! Enjoy bombing your draft.....again.

We must remove the guilt if we want to have a healthy relationship with money. If we can't, we don't control our money.....our money controls us. And that, my friends, is a sign we've already lost the game.

Be intentional. Set your goals. Aggressively pursue them. Be generous along the way. Save responsibly. Serve others well. Live a meaningful life. Oh yeah, and don't justify fun!

____

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Career, Meaning Travis Shelton Career, Meaning Travis Shelton

Uncle Joe Wants to Know the Alternative

That brings us to our quandary. If it's possibly true that people prematurely passing away is, in part, caused by a loss of meaning upon retirement, we're kind of stuck between a rock and a hard place.

We have a bit of a quandary on our hands. In yesterday's post, I highlighted the common "coincidence" of people tragically passing away shortly after retiring. In it, I proposed that perhaps we shouldn't underestimate the non-financial value that work provides in our lives, namely meaning and fulfillment.

That brings us to our quandary. If it's possibly true that people prematurely passing away is, in part, caused by a loss of meaning upon retirement, we're kind of stuck between a rock and a hard place.

  • In one scenario, we just keep working our butts off and never "actually enjoy life" (but at least we stay alive).

  • In the other scenario, we quit working ASAP so we can squeeze out every ounce of leisure until our limited days are numbered (and hopefully don't become an Uncle Joe).

Those are terrible opposing realities. Or, in the words of an e-mail I received yesterday, "So what am I supposed to do, then? Spend the rest of my life working at this sh**ty job, be too old to actually enjoy myself, and have it all be for nothing?"

I have maximum empathy for people with this quandary-filled perspective. It feels suffocating, like the walls are closing in. Today, I hope to offer a different perspective for my frustrated friend (and maybe for you, too). First, there are a few cultural assumptions embedded in our conundrum:

  • Work = bad

  • Not working = good

  • The sole purpose of work is to earn financial resources.

  • If 2/3 of our waking hours are spent working, then our working season of life is supposed to suck (but it will be made up for when we retire).

  • Once we retire, we get those 2/3 of our waking hours back (i.e. not work), thereby finally enjoying life.

With that, here is my proposed reconciliation of this quandary:

  • ALL seasons of life should be filled with meaning, fulfillment, and joy. Yes, even this week, this month, and this year. You deserve to live with meaning, fulfillment, and joy today, tomorrow, and every day.

  • Work provides far more meaning and fulfillment than we give it credit for. Whether it's full-time, part-time, or volunteering, work that matters matters. We need to find meaning in our work.....or go find more meaningful work.

  • Leisure, in and of itself, provides nothing of value. It's only when other components are added to the pot that we canenjoy the taste of leisure. Vacations are awesome because they are vacations. The moment vacations become life, it's just, well, life.

  • We often view life as too binary. We shouldn't spend decades in a season that's 90%-100% work and 0%-10% leisure, then immediately transition into a season that's 0%-10% work and 90%-100% leisure. Instead, one might consider going from 60/40 to 40/60.

I'll put it another way. Let's create a life worth living today. Then next year, we do the same. 10 years from now, do it again. 30 years from now, ditto. If we're constantly pursuing meaning, we'll find just that: a meaningful life.

____

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Career, Meaning Travis Shelton Career, Meaning Travis Shelton

Racing Toward (Untimely) Death?

Everyone has an "Uncle Joe" in their life. Uncle Joe worked his entire adult life. Eventually, Joe was finally able to retire so he could "actually enjoy life." Then, 12 months later, he died.

I had coffee with blog reader Ryan yesterday (yes, this Ryan!). Meeting him and spending time with him filled my tank, for sure! During our discussion, he referenced a comment he made on the webpage last week. It was regarding my sudden wealth syndrome post. Here's what he said:

"Have you heard of the observation from small rural towns that when old farmers retire and move to town, they frequently pass away within 18 months? The medical reasons are varied but the correlation to loss of purpose would seem to be real. When financial independence strikes, don't lose your purpose and meaning."

Yes! Yes! Yes! Ryan for the win.....again. I think about this topic a lot and incorporate this concept into my keynote talk. Here's how I explain it.

Everyone has an "Uncle Joe" in their life. Uncle Joe worked his entire adult life. Eventually, Joe was finally able to retire so he could "actually enjoy life." Then, 12 months later, he died. If Joe had only found a way to retire sooner, he would have actually been able to enjoy his life. Moral of the story: We should race to the finish line, retire as quickly as possible, and start enjoying life (while we use the story of Uncle Joe's coincidental and untimely passing as Exhibit A for the urgency).

What Ryan is alluding to, and what I'd like to someday study, is the possibility that perhaps these tragic and untimely deaths aren't unfortunate coincidences. Perhaps there's more to the story. Maybe, just maybe, our work provides meaning. Maybe, just maybe, we weren't created to live lives of leisure. Maybe, just maybe, in pursuit of "actually enjoying life," we self-sabotage our meaning and fulfillment.

It reminds me of a news story I saw a few years back. An elderly man had just turned 102, and the news anchor was marveling (in a confused sort of way) that this man was still employed at his job. "Have you ever thought about retiring so you can enjoy the fruits of your labor?" I can't remember the man's response, but it was something like (paraphrasing), "I live a wonderful and healthy life. That is the fruit." Mic drop!

Maybe, just maybe, we should stop racing to the finish line.

____

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Behavioral Science Travis Shelton Behavioral Science Travis Shelton

The Poison Looks Tasty

It's like your friend who goes to the casino. Notice how you only hear about it when they win big? We all know they are probably getting crushed most nights, but if we only hear about those huge payouts, we might start to believe going to the casino is a reliable path to riches.

I inadvertently stumbled into a social media mess. It was a personal finance influencer sharing the story about how they (husband and wife) cashed out their retirement plans about five years ago, ate all the taxes and penalties for doing so, and invested the money into AirBNB properties.

Here's the moral of the story: We got rich doing this, and you can, too!

This, my friends, is THE definition of survivorship bias. I've talked about this subject before, but survivorship bias is the phenomenon where a small group of people who succeeded xyz becomes the the most visible people in the room, thereby communicating (intentionally or not) that their path is a recipe for success. One problem: The people speaking are the few who survived. They are the audible voices on the subject because, well, everyone else crashed and burned and doesn't want to speak of said trainwreck.

It's like your friend who goes to the casino. Notice how you only hear about it when they win big? We all know they are probably getting crushed most nights, but if we only hear about those huge payouts, we might start to believe going to the casino is a reliable path to riches.

I don't fault this couple for sharing their story. It's actually a pretty cool story. However, the post's comments are terrifying. Hundreds of people expressed interest in following a similar path, eager to make their millions.

This couple might have been skilled in their approach, but they also received some tailwinds by, with the benefit of hindsight, getting into the AirBNB game at exactly the right moment. The short-term rental model was gaining steam, interest rates were at all-time lows, real estate prices were reasonable, and they eventually rode the wave of one of the biggest price appreciations we've ever witnessed.

They won! But what about the other people who didn't get it right? The ones who started at a different time, or didn't get the right properties, or stumbled upon crushing issues, or missed on record-low rates, or jumped in after the short-term rental market was saturated?

The book Rich Dad Poor Dad is another wonderful example of survivorship bias. It advocates taking massive financial risks in order to accelerate wealth building. The author's personal testimony shows it works, as do the testimonies of thousands of his loyal followers. What's not visible, though, are the tens of thousands of people who had their lives destroyed by following this advice: the non-survivors. These people played a dangerous game, and lost. Meanwhile, for the maybe 5%-10% that actually survived such rash decisions, their voices speak the loudest (because they are the only ones speaking).

Survivorship bias is everywhere. Unfortunately, it's hard to shake people from its electrifying allure and dangerous consequences.....until it's too late. If you have friends or family members who have stepped into something questionable, I'm sorry. You might not be able to pull them out of it, but you'll be there to help them pick up the eventual pieces.

In the meantime, be mindful of your own decisions. Shiny objects are everywhere!

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Career, Relationships Travis Shelton Career, Relationships Travis Shelton

But Not Too Much Success

One of my friends founded a company out of his garage, bootstrapping his way from nothing to a little something. Fortunately for him, countless people were in his corner cheering him on.

After about six months, his new venture had escalated to the point where he was visibly thriving. Fortunately for him, many people were in his corner cheering him on.

Twelve months later, his business grew enough that he could quit his day job and focus 100% of his energy on this new dream. Fortunately for him, some people were in his corner cheering him on.

A few years later, his now full-time business was doing well enough that his family had more financial resources than they ever did when he was in his old career. Unfortunately for him, only a few people were in his corner cheering him on.

There's an old saying that goes something like this: people will cheer you on.....until you reach their level. Then, they want to tear you back down.

Have you ever experienced that? I have, and I suspect many of you have, too. It's a lonely feeling. It's a brutal reckoning when you realize the people you thought were your ride-or-die's were really your ride-until-you-catch-me's.

You're not alone if this hits too close to home. I have countless clients who have uttered some version of the phrase: "You're the only person we can tell this to. You're the only person who will truly celebrate it with us." It's sad, but common.

Never fear, though. These moments are the magnifying class of relationships. This is where you find out who is really behind you, and who puts conditions on the relationship (like that condition that you must do worse than them). It's a tough reality, but a good one to find out sooner rather than later.

Then, here's the good news. You'll find your real people. The ones who have your back no matter what. Lean into them. Embrace them. Treasure those relationships. Oh yeah, and keep going. Do what you believe is right, and don't let the others deter you from the good work you know you must do.

For what it's worth, I got your back. No matter how successful you become, I'm here for it. You winning does not mean I'm losing. It just means I have one more person to celebrate. Go do your thing!

____

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Growth, Parenting Travis Shelton Growth, Parenting Travis Shelton

Encountering the Fork

This is a test, a turning point, a fork in the road. If he ultimately chooses to walk away from something because it's difficult, that could easily become his mode of operation. If something gets hard, quit. If the next thing gets hard, quit.

We have an emergency brewing in our house. In a sudden and unexpected meltdown, Pax confessed that he wants to quit playing the drums. Yes, the same kid who put on this performance just 90 days after picking up drumsticks for the first time.

When I pressed him on the subject, he said he desires to switch to the electric guitar. Not wanting to project my desires on him, I started asking questions to learn more. I still don't have the full story, but in short, his desire to quit the drums stems from frustration from it "being hard."

Uh oh, we have a problem. I'm not concerned about my kids losing interest in a particular activity. After all, as a parent, I can't live my life through them and project my own desires upon their steps. They need to make their own decisions. However, the reason for his desired decision is what concerns me.

This is a test, a turning point, a fork in the road. If he ultimately chooses to walk away from something because it's difficult, that could easily become his mode of operation. If something gets hard, quit. If the next thing gets hard, quit.

Each of us faces these types of tests throughout our journey. We start to gain some success in xyz endeavor, but then BOOM (!!), we hit an obstacle. That's the fork in the road. It's easy to keep moving forward when things are going well. What reveals our true character is how we respond when we hit that fork in the road.

So many of my clients have hit forks in the last few months. Whether they are getting out of debt, trying to hit the next level in their business, trying to lock in their budget, working toward a promotion, or attempting to ramp up their investing/savings game. My job isn't to merely cheer them on, but rather to prepare them for when (not if) the fork comes. The fork always comes. It's inevitable. When those forks hit, their next few steps will be critical.

As I reflect on my journey, I'm so grateful for the times younger me pushed through these obstacles. Who I am and where I'm at is a direct result of those decisions. On the flip side, I have many regrets from times when I didn't push through. Like Pax, I wanted to quit.....and I did. I so badly wish I could get a do-over on some of those decisions.

Only time will tell if Pax will persevere. If he does, it will build a ton of character and be a tell for what might come. If he doesn't, well, that could be a different kind of tell. I'll be praying for him, providing guidance, and encouraging him every step of the way. Please pray for me, too!

It's easy to talk to the talk, but some of us adults need to walk the walk. Our kids are watching. If we quit, why shouldn't they? Let's show them what to do with these forks!

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Entrepreneurship Travis Shelton Entrepreneurship Travis Shelton

We’re Nobodies

This is how business should be done. It's not about supporting them. It's about them earning the right to serve someone (through some form of marketing), re-earning the right to do it again (through excellence), and, if they are excellent enough, having those customers tell the others (word of mouth).

"We're nobodies!" is the phrase TJ and I often use when discussing Northern Vessel. Despite having more than 10,000 Instagram followers, waves of people walking into our shop, and long wrapping lines at our farmer's market tent, we're nobodies. It's not that we are self-deprecating or think poorly of ourselves. Rather, that phrase stems from the reality that despite how crazy our business has ramped up these last 18 months, more than half the metro doesn't know we exist (never mind people outside our metro). A week doesn't go by where I don't hear the phrase "I've never heard of it," referring to Northern Vessel. Thus, we are nobodies. From that perspective comes a rallying motto: "Earn it every day."

This brings me to yesterday. I was at the shop talking to barista Emma about nearby restaurants. She drops a bomb on me! "My favorite place is Alohana Hawaiian Grill. They have the best Spam Musubi I've ever had!" First, I've never even heard of Spam Musibi, and Emma is over here grading the various iterations she's experienced over the years. (For your information, Spam Musubi is a slab of fried spam on top of a white rice block with sauce between, wrapped in seaweed).

Truth is, I've only vaguely heard of this restaurant over the last ten years. I never hear anyone talk about it, and I don't even know where it is. But if Emma says it's her favorite restaurant, and they have the best Spam Musubi (!!!), I needed to check it out. I packed up my briefcase, cut my work short, and set my GPS for Alohana Grill. It was amazing!!! I absolutely loved my meal (including the Spam Musubi) and will be back soon.

I won't be back because I want to support local (you know how much I detest that narrative). I'll be back because they earned it. The staff was friendly, the space clean, the food amazing, and the prices palatable. A+ out of them.

This is an interesting business. On the one hand, they are seemingly lacking on the marketing front. No social media, a lackluster website, and limited public discourse. Yet, on the other hand, there were a ton of people there, Emma is raving about it, and now I'm telling thousands of people all over the world about them.

This is how business should be done. It's not about supporting them. It's about them earning the right to serve someone (through some form of marketing), re-earning the right to do it again (through excellence), and, if they are excellent enough, having those customers tell the others (word of mouth).

I woke up yesterday morning utterly naive to this business. It was hiding right under my nose. By the time I went to bed, I had a new go-to. Grateful for Emma's referral and this restaurant's good work.

This is small business.

____

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Behavioral Science Travis Shelton Behavioral Science Travis Shelton

K.I.S.S.

We recorded an episode reacting to ChatGPT's criticisms of our show. It was a great time! One of the criticisms stood out: "Simplified Solutions: Complex financial problems are sometimes presented with overly simplified solutions, which might not address the nuances of individual financial situations."

I had a great time recording a few podcast episodes with Cole yesterday. As the producer, he rarely appears behind the mic, but it's a rare treat when he does. We recorded an episode reacting to ChatGPT's criticisms of our show. It was a great time!

One of the criticisms stood out: "Simplified Solutions: Complex financial problems are sometimes presented with overly simplified solutions, which might not address the nuances of individual financial situations."

I loved this one.....because it's true. I do, in fact, attempt to make things simple. While some people have truly complex situations, most complicated situations are merely the consequence of people making them complex. People don't intend to make their finances complex, but that's what happens when we don't get a formal education on the topic; we're figuring it out on our own and adding pieces as time passes. If left unchecked, our finances will always become more complex.

For that reason, my first coaching meeting with a client includes mapping their financial life. What lives where, and why. Often, people's financial lives are a complicated web that requires a decoder pin to interpret. Once we get it mapped out, I attempt to re-map it.....but simpler.

Here's an example of a family I recently met with. This is what their financial accounts looked like:

  • His checking account (from his single days)

  • Her checking account (from her single days)

  • His savings account (again, from single days)

  • Her savings account (again, from single days)

  • Joint checking account

  • Joint savings account

  • His current 401(k)

  • Her current 401(k)

  • Her former pension

  • Her old 403(b)

  • Her old 401(k)

  • His old 401(k)

  • His other old 401(k)

  • His other other old 401(k)

  • His other other other old 401(k)

  • His other other other other old 401(k)

  • Her old brokerage account that a family member set up for her

  • His Roth IRA that he started when he was in college

  • His Robinhood account, where he trades stocks

  • Her whole life insurance policy that was set up when she was a baby.

That's not even all of them, but I'm tired of typing and you're probably tired of reading. See what I mean? It's complex, and unnecessarily so. There's a lot going on. In order to get right with their money and not have it suck the life out of them, they needed to simplify. Here's where we landed:

  • Joint checking account (all income and expenses run through it)

  • Joint savings account (emergency fund)

  • His current 401(k)

  • Her current 401(k)

  • Her new Traditional IRA (where we rolled her former pension, 401(k), and 403(b) into)

  • His new Traditional and Roth IRAs (where we rolled all his old 401(k)s and Roth IRA into)

  • Their new taxable brokerage account (where we rolled her old taxable account, his Robinhood, and the proceeds from her canceled whole life policy)

Without anything inherently changing in their financial lives, they felt freer. It was simple. The money was invested well. They had fewer logins. They knew where everything was. They understood its purpose. It was simple.

Simple is good. When in doubt, simplify. Then, simplify some more.

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Budgeting, Spending, Meaning, Saving Travis Shelton Budgeting, Spending, Meaning, Saving Travis Shelton

Being Responsibly Irresponsible

On the one hand, I repeatedly beat on the drum of values-based spending, investing in memories, and finding meaning in our finances. Then yesterday, I leaned into this idea that we shouldn't impulsively spend "extra" money that comes into our lives. Instead, we should apply all extra income to wherever we are in our plan. See the possible incongruency here?

As is the case most days, I opened my Daily Meaning e-mail inbox yesterday to find a message from my friend Randy. Randy consistently responds to my blog posts, including words of encouragement, a representative story, additional wisdom, or alternative perspectives. Yesterday's was a bit different. He pointed out that some readers might find yesterday's post (about not impulsively wasting extra money) incongruent with my typical message of using money on "spending for memories and meaning." He didn't personally find it incongruent, but he suspected others would......and he was right. I subsequently received a handful of questions and responses indicating such.

On the one hand, I repeatedly beat on the drum of values-based spending, investing in memories, and finding meaning in our finances. Then yesterday, I leaned into this idea that we shouldn't impulsively spend "extra" money that comes into our lives. Instead, we should apply all extra income to wherever we are in our plan. See the possible incongruency here?

Here's the bridge for this perceived gap: responsibility and intentionality. It all comes down to those two things. If we don't take responsibility for our finances (pay for needs, save for future expenses, and give), our finances get disjointed.....and stressful! Yes, we should use some of our money for fun and memorable things. However, having our financial ducks in a row is a must. If we're behind on rent, can't put food on the table, and the utility companies threaten a shut-off, we probably shouldn't be dumping our money into lots of wants (today). We need to solidify the foundation. Responsibility is critically important!

Second, intentionality. As I often mention, I don't personally care where you choose to allocate your money. People have different values, priorities, passions, and situations. It's inevitable that your "right" is different from my "right." Here's the second part of my slogan. I don't personally care where you choose to allocate your money......as long as it's intentional. It's planned. It's purposeful. It fits within the context of our broader finances. With intentionality comes peace; with impulse comes regret.

Three of my clients recently traveled to Europe for some epic summer trips. Believe me, I've been living vicariously through them all summer!!!! The pictures are beautiful, and I suspect the memories are much sweeter. Each of these trips cost them anywhere between $6,000-$14,000. That's a lot of money, but they put a ton of intentionality into it. Some of these families have been saving this money for years. Month after month after month of saving. Then, the planning. They got the flights, then the hotels, then started filling the days with museums, trains, tours, and restaurant reservations. So much intentionality! By the time the trip arrived, they had zero financial stress and, carried themselves confidently, knowing their overall finances were intact and thriving.

Let's call this living responsibly irresponsible. Do the things other people judge you for. Make them roll their eyes. Let them question your sanity. But behind the scenes, do it with much intentionality and responsibility.

____

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