Closer Than You Think

I recently stumbled upon a few surveys that were beyond concerning. Here are the headline numbers from each:

• 69% of American workers believe they could work until retirement age and still not have enough money to retire.

• 68% of Millennials don't believe they will ever be able to retire without receiving a meaningful inheritance.

Neither of these is surprising, but still concerning, nonetheless. Americans, on the whole, are tremendously underprepared for retirement. I feel that way on a family-by-family basis, and the average and median retirement savings numbers also back it up. We are woefully prepared for the next chapter of our lives, which is a deeply concerning trend.

However, I have good news for you today. Strike that, great news!!!!! I have great, amazing, fantastic news for you today. If you've been trying to make progress on the retirement front but feel like you're not getting as far as you had hoped, you're probably closer than you think.

Last week, I met with someone seeking investment advice. In his words, "I've been saving for nearly a decade, and all I have to show for it is $100,000. I'll never get to a million. I don't even feel like it's worth trying anymore."

My response: "Congrats, you're a third of the way there!!! Keep going!"

Him: ..............

Now, it's obvious that $100,000 is not 33% of $1M. Any idiot can tell you that. From a sheer dollar perspective, he's only 10% of the way there. However, investments (if done right) don't work on a linear scale. In the financial world, we call it compounding. When our money is invested, we make money on our money. Then we make money on our money plus the money we previously made. Then we make money on our money plus money on the money on the money. It's a cycle that speeds up over time.

Here, let me show you with an illustration. This is an example where someone invests $500/month and earns an average of 9% per year over the long run. We obviously won’t earn a consistent 9% over time (it will be a bumpy road for sure), but this makes for a useful visual:

As you can see, it takes a little more than 10 years to accumulate the first $100,000. That was the hardest part, and often where people get frustrated and give up (i.e., the studies referenced above). However, because of the power of compounding, the second $100,000 only takes five-ish years (half as long!). The third $100,000, only 3.5 years. All the way up until that last $100,000, which takes just over a year to complete. From a time perspective, you're halfway to your $1M goal by the time you hit $200,000. Crazy!

This is a concept that's hard to wrap our minds around, but is so freeing once we do. I do my best to beat this into the head of anyone who is feeling discouraged by the process. It's so easy to give up along the way if we don't understand just how powerful this compounding thing will eventually become.

Don't be discouraged. Have a sense of urgency, yes, but don't feel defeated. Keep pushing through, and let compounding do the heavy lifting for you.

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Health vs. Wealth

I recently read an article about how, at the time of publishing, the world's richest man fell ill and quickly passed away at a fairly early age. He was in his 40s. The spirit of the article was his friends and family acknowledging that none of that wealth really meant anything. He was gone, forever.

The very same day, I stumbled upon a tweet by a deca-millionaire. He's the founder of multiple start-ups and is known as a tremendously successful (and wealthy) entrepreneur. He had just been diagnosed with stage four cancer in his mid-40s. The tweet, in essence, stated that he would give up everything he's ever earned or achieved in exchange for his health.

Health vs. wealth. It's an interesting dynamic, and one we don't think about until it's thrust upon us. Three days ago, I threw my back out. I've been riding the struggle bus for days, which has only worsened. At the moment, I can't even turn my head in either direction—utter misery for days on end. In my current state, my quality of life is approximately zero. I'm a shell of my normal self. As I sit here in dire pain, I'd give up literally anything to feel healthy again.

Isn't it interesting how our natural human instinct is always to give up the material trappings of this world for the sake of our health? What does that tell us? What should it tell us? For me, It's another reminder that meaning always supercedes money. Even when we act and behave as though it doesn't, at the core of our being, we know there's more to life than money. Sometimes, though, it takes a harsh and scary reminder of our mortality to trigger that human instinct.

Here's the irony of this post. Some people will read it, and it will hit far too close to home. You'll immediately think about your current or previous health afflictions and violently nod your head up and down in affirmation of my words. Others, who haven't yet experienced significant health concerns, will think to themselves, "Sure, sure, but I'll take the wealth!"

Perspective changes everything. In an ideal world, I'd love for everyone to get a healthy dose of perspective change without having to endure the pain, suffering, and unknowns of major health crises. Appreciating good health and knowing it always trumps money, stuff, and status is a super hack to life. When we truly appreciate good health, daily life takes on an entirely different meaning.

Here's to a safe, healthy, and fulfilling holiday season. I hope you and those closest to you stay well!

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Prepare, Prepare, Prepare…..Then Watch

This week was a tale of extremes for Northern Vessel. Wednesday (the day before Thanksgiving) was easily the best day we've ever had. Not only did we eclipse our previous best sales day, but we crushed it by 25%. On the flip side, yesterday was one of the worst days in the history of the company. It occurred in the middle of a 10-inch snowstorm that crippled our metro.

The truth is, we didn't directly cause either of these outcomes. Rather, we've spent three years building, tweaking, iterating, and failing our way forward to a better operation. Who we are today is a reflection of thousands and thousands of reps. In fact, the record day we set a few days ago was done with just three people behind bar, and it didn't feel hectic for the team at all. They've trained for this. They are ready for this. They crushed this.

Coming back around to yesterday's disaster, that's life. We're never promised good fortune in our journeys. Yesterday was supposed to be one of our top days of the year. Instead, we served only a handful of people, likely lost money, and closed early.

That's why it's so important that we stop obsessing over the outcomes. The outcomes will be the outcomes. The more important factor at play is how we prepare ourselves and set ourselves up for success. All we can do is all we can do, and let the chips fall how they may. Or, as one wise friend once told me, "You can't control 99% of what happens around you, so just focus 100% of your energy on the 1% you can control."

I'm obsessed with this concept. I rarely judge myself on point-in-time results or short-term outcomes. Everything I do has a 10-year fuse in mind. Every decision and action is for the sole purpose of being better off 10+ years from now, almost completely neglecting the present. This is one of the reasons why my life (and business decisions) look odd to some.

I can't recommend this approach more. Prepare, prepare, prepare.....then watch. Don't judge yourself based on short-term results. Keep the long-term vision in mind. Keep moving forward. Don't be too discouraged or too excited. Just keep pushing. The rest will take care of itself.....eventually.

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The Home Stretch

With the passing of Thanksgiving, we're officially in the home stretch toward the Christmas / New Year's holiday. For decades, I've lamented how the season seems to be over in the blink of an eye. That frustration only grew after I became a father. I want to savor it, enjoy it, and milk every ounce of holiday spirit I can out of it. Inevitably, though, it passes too quickly.

I think one of the key contributors to this phenomenon is the fact we become even busier than usual. Holiday get-togethers, work functions, shopping, and a number of other activities speed us up to an unprecedented pace. This pace, combined with the stress it can create, causes time to speed up.

Over the past few years, I've attempted to combat this phenomenon by intentionally slowing down my schedule. Specifically, I've implemented a few different strategies:

• Get the shopping done early. Nothing good happens when shopping the few days before Christmas.

• Set a hard stop date. Sarah and I negotiate a date that will be a hard stop for my work travel. Once that date arrives, I'm locked down with my family through the end of the year.

• Say no. Adding festive holiday events to the calendar may seem like a fun and jolly idea, but we say no. There's nothing better than having the freedom and an empty calendar to play the evenings by ear with the family. Movies, Christmas lights, and other last-minute adventures await.

• NYE is a no-go. I block out the entire day on New Year's Eve to reflect, plan, and set myself up for an awesome year to come. That's become one of my favorite days of the year.

• Think 30 years from now. 30 years from now, will you remember that meeting you attended, or the memory you created with your kids? Act accordingly.

I'm excited for this holiday season, but as always, I'm nervous I'll find a way to screw it up. However, if I can try to follow my own guidelines above, I have a chance to really make it a special season for my family. Wish me luck, and I'll wish you luck as well! I pray you're able to slow it down and enjoy every bit of the holiday spirit, too!

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It’s All a Game

Social media went wild a few days ago when someone posted a video while walking around a Target store. Specifically, he was shopping for Christmas trees. One particular tree was priced at $122.50, but underneath, it read, "Reg. $175 | Save $52.50."

Oh wow, this is a great deal, he thought! Then, he spotted something else. Each physical tree box had a little white sticker on the exterior. When he peeled back the sticker, it read "$120."

To summarize, Target is telling its customers that this tree regularly sells for $175, but it's going to sell it to you today for a screaming deal at $122.50. Meanwhile, the company that manufactured the tree is stating on the box that the tree should cost $120.

The collective was furious. Theft, fraud, immoral, ripping us off, evil corporations......the list goes on. Needless to say, people were upset. I, however, feel differently about it. I call it marketing. Target (or insert any other retailer here) can say whatever it wants and price it whatever it wants. It's our job, as consumers, to decide if said price is worth the value it brings to our lives. If Target wanted to price that tree for $10,000, they are free to do so. They probably wouldn't sell many (or any!), but that's what the free market allows. On the flip side, they are also free to price them for $25. Doing so would likely result in an immediate sell-out, but again, that's their business. If they wanted to say that the tree is regularly $500, I suppose they could have done that, too. To me, that's the entire business model of Kohl's.....IYKYK. Companies have been employing these tactics for decades......maybe centuries!

Today, as we experience Black Friday, the official start of the Christmas season, I encourage you to ignore the noise. Try to push aside all the mixed messages you're receiving from companies. Everything that's communicated to you is to achieve one goal: Motivate you to purchase their product.

But when we look at every opportunity through the lens of cost vs. value added, we can make a clear and confident decision. I don't care whatsoever what a product normally sells for. All I care about is whether $x price is worth the y value a potential purchase will add to my life.

Don't be fooled. Don't be discouraged. Don't be manipulated. Don't be influenced. If we go into these types of environments knowing their motivations and the tactics they might use to trigger our actions, we'll make wiser, more prudent decisions.

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The Anti-Pain Superpower

We've experienced some really tough stuff this year in the Shelton household. 11 months in, and it's safe to say it's not all roses and sunshine over here. Such is life, though.

I do, however, possess a superpower that more than makes up for all this pain. It's called gratitude. Despite all the challenges, I'm tremendously optimistic and content with my life. Gratitude does that to a person. Instead of focusing on all the things we don't have, we can be thankful for all the things we do have. It's a small but powerful shift that can change everything.

We can choose to dwell on the pain, to wallow in the misfortune, to bathe in our own misery. That option is on the table, and it's an option many will elect. The alternative is to simply be grateful. No, not to ignore the pain or to minimize the hurt and misfortune in our lives; that's very real. Rather, to draw a line in the sand and say that despite all of it, we're grateful for all that we do have in this season of life.

I could spout off all the unfair things that have happened to me this year (while the world's tiniest violin plays in the background), but the truth is, I'm quite blessed. I'm beyond blessed. I'm outsized blessed.

Today, as we observe Thanksgiving here in America, I hope you choose gratitude as well. Yeah, there are a lot of things that haven't gone well for you this year. But instead of dwelling on those, please remember how many amazing things you do have in your life right now. Too many to count, I'm sure. Never forget how blessed you are by the things you do have. Happy Thanksgiving, all!!

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An Actually Positive TikTok Challenge

Whenever the phrase "TikTok challenge" is mentioned, anything that comes next is going to be disgusting. Two cars crashing through our Northern Vessel shop doors is great evidence of that.

Today, however, I want to share an actually positive TikTok challenge with you. As I was scrolling through my feed recently, I stumbled upon an awesome little clip. A parent, on the backside of the camera, asked their child, in camera view, a simple question: "What did you get for Christmas last year?"

The kid had a deer-in-headlights look. You could see his little brain working overtime to process this question. After about five seconds, nothing. He couldn't think of a single gift he received last Christmas.

The parent then asked another question: "Where did we go on vacation this year?"

The boy's eyes lit up, and he quickly started listing off all the adventures they went on and memories they made. His little mouth couldn't keep up with his brain. It was almost like he was reliving those memories in real time.

Interesting, isn't it? I've now seen dozens of these videos pop up in my feed, each with similar results. Kid after kid after kid went blank when asked about receiving physical gifts, but then immediately lit up with excitement when asked about experiences and memories.

Experiences over things. This is one of the hallmark principles of living a meaningful life. There's certainly nothing wrong with stuff. We all have some stuff in our lives. Cool stuff. But the stuff isn't what will ultimately provide us with meaning. It's the experiences and memories that add a richness to life that's unparalleled. Yeah, the science proves this to be true. Over and over, science has proven this. However, I'm not asking you to even trust the science. Trust the faces of your kids. They will tell you everything you need to know.

Happy shopping!

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Gambling vs. Investing

I recently went on a tirade against sports gambling amongst a group of friends. I firmly believe that we will look back 20 years from now and realize that sports gambling took down an entire generation. It's literally crippling people. Not rare, random people who are far removed from us. I'm talking about our friends, family, co-workers, and neighbors. Behind closed doors, sports gambling is pilaging families of their resources all around us......perhaps even in your home.

Something happened immediately after this recent tirade, though. My friend essentially called me a hypocrite. Why? Not because I gamble.....I won't even put a penny into a slot machine. I'm a hypocrite because, in his words, I "talk so much about investing on my podcast and blog."

Everyone at the table agreed with him, too. Whoa. That's wild to me. I had to catch my breath after that one.

They explained that investing is 100% gambling. The same principles are at play, but I'm just gambling on companies instead of sports teams. In their minds, whenever we invest money into the stock market, we're gambling, and there's a very real chance we'll lose money.....just like when they throw money at the sports books.

What do the numbers say? First, sports betting. Based on available data, 94%-95% of sports bettors lose money. Remember when Uncle Johnny crushed that four-team parlay and did shirtless victory laps around the house? Yeah, that was a short-term win amongst a longer-term loss....he just conveniently failed to volunteer that little tidbit with you. The data shows that almost every single person will lose money over time. It's the rare 1 out of 20 people who can perpetually pull profits from their betting app.

Now, the stock market. In the 155 years of stock market existence (almost back to the Civil War), there has NEVER been a 15-year window when the stock market lost money. Never. In other words, over a span of 15+ years, 100% of investors who invested the right way would have turned a profit. To further add salt to the investing vs. gambling wound, the worst 30-year window in stock market history provided a 4.4x return. Yes, you would have quadrupled your money over the worst 30 years in U.S. history. That doesn't sound like gambling to me!

Is investing like gambling? They couldn't be more different. Gamblers are nearly guaranteed to lose money, while investors are historically guaranteed to make money. If that doesn't paint the picture, I don't know what will.

Seriously, though, if there's gambling happening in your house, I implore you to reconsider. I'm watching families and marriages melt before my eyes over this stuff. I'm witnessing households get further and further behind on their finances, at the mercy of gambling activity. I'm seeing cash get pushed into gambling apps instead of into 401(k) plans and IRAs. It will eventually catch up with people, and by the time that happens, it will be far too late to remedy it.

Investing (the right way!) has proven again and again to be a safe, reliable, and powerful part of every family's long-term journey. Please don't let that opportunity pass you by.

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I’ll Show You, But….

About a decade ago, a casual friend approached me and asked if I would help him and his wife "build wealth" so they could retire in their 40s and "finally enjoy life."

"I'll show you, but that's not the solution to your problem."

He hated his job, and his wife similarly hated hers. They were running the race and wanted it to end as quickly as possible. In their minds, having a ton of money and quitting work as soon as they could was the answer.

After much coaxing, I agreed to help them. I showed them the principles that would undoubtedly help them accomplish their financial goals. I knew it wasn't the answer they were looking for, but they wanted to learn the hard way.

Two years ago, they retired in their late forties. They had millions of dollars, and financially, they could afford it. However, as I warned them all those years earlier, the other side of the equation took hold. Without work or a replacement pursuit, they had no meaning or purpose. The life of leisure quickly grew boring, and the vigor for life started to wane. They began fighting more. Tensions arose. They felt like a boat without a rudder, randomly drifting in the sea. Despite having everything they thought they wanted, they were hurting.....more than ever.

They recently divorced. It's been a mess for everyone involved. After much soul-searching, both spouses went back to the workforce. This time, however, they are trying to approach it through the lens of finding some form of meaning or satisfaction in their day-to-day work. Despite the divorce, there's a scenario in which they could stay retired and make it work financially. But they've now realized that the grass isn't always greener on the other side. Work does matter, after all.

I'm not glad they had to go through all this mess, but I'm grateful both of them seem to have landed in a spot where they've realized meaning doesn't come from leisure. Rather, meaning comes from meaning. Understanding that can change everything, and luckily for them, it is. I pray for them and wish them nothing but the best. It's a rough story to tell, and I'm thankful they allowed me to share it here today.

Life is messy no matter what. It's never going to be pain-free. Even the best-laid plans will surely cause tension and suffering. However, the pursuit of meaning in all that we do helps keep us grounded and content.

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Different Planets, or Not

Isn't it crazy how separated we are in today's culture? It almost feels like we live in factions, constantly droning on about how different we are from "those people." And the funny thing is that "those people" are our co-workers, neighbors, friends, and even family. Everything is so divisive. We've been conditioned to believe that the other side is dumb at best, evil at worst, and we should hate them for it.

It reminds me of a story from back in my commercial real estate investment days. I was in one of the Middle East countries, enjoying a meal with one of my clients. There were several people from each party at the dinner, and I had the privilege of sitting directly across from a man about my age.

This man did similar work as me, but we may have been from different planets. He was part of the royal family of that country. He was a billionaire, literally royalty. He lived in a compound. Every member of his family (he, his wife, and their three small children) had their own full-time, live-in helpers. Additionally, his family had three dedicated drivers who were at the ready 24 hours a day to take any of them wherever they wanted. Did I mention private chefs and live-in doctors? Rolls-Royces, Ferraris, Lamborghinis. His cars were professionally washed and waxed daily. When traveling abroad, private jets.....always private jets. He was a devout Muslim. He dressed in the customary all-white Middle Eastern garb. The Middle East and Europe was his playground; he had never lived in America. Arabic was his primary language.

We couldn't have been more different, yet at the same time, we had far more in common than we had differences. We both loved our family. We enjoyed being fathers. We loved sports. We saw the world through an entrepreneurial perspective. We cared about our faith. We wanted to make an impact in the world. Man to man. We just enjoyed our time together, learning about one another and bonding over a shared meal.

If I felt like that (and vice versa) about someone literally from a different world from me, why shouldn't I feel like that about the people around me who have different beliefs and perspectives? I'm flat-out tired of this narrative that we should hate anyone who doesn't vote for who we voted for, doesn't think xzy policy is the right approach, or doesn't share our faith.

There is nothing more zapping of meaning than a life that involves active hatred and disgust toward the people around us. You know how much energy and creativity we lose from active opposition? Too much!

I firmly believe that 40 years from now, there will be studies performed that show how mentally and emotionally unhealthy our world was "back in the 2020s." We'll point toward the divisiveness and shake our heads at how brutal that time in our culture was.

While none of us can wave a magic wand and change this culture we're living in, we can opt out of it. We can elect to live a different life. Instead of attacking differences, we can seek out similarities. Interaction by interaction, perhaps we can slowly bend the needle and help this culture get back on track. There's so much more meaning in that than the alternative.

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The $10 Fast-Food Burger

$10 for a fast-food burger?!?!

As I was on my way home from the cattle ranch last night, I knew I needed to stop somewhere for food. I had decision fatigue after a long week, so my brain wasn't working very well. Then, I saw it. There was a Hardee's approaching on my right. I hadn't been to Hardee's in more than a decade, so it seemed like a decent opportunity to break that sad streak.

"I'll have a Frisco burger. A double, please."

As I processed my payment and collected my receipt, it dawned on me that I had just purchased a fast-food burger for $10. $10? What in the world!

A few minutes later, I hopped back in my car with my overpriced fast-food burger. Probably not a wise decision on my part, but it was quick and it was food. Oh well, I can't win 'em all. Then, something changed. I opened the wrapper and took a bite. Whoa! For being a fast-food burger, that's one heck of a fast-food burger! It was delicious.

In a matter of 30 seconds, my posture shifted from "I just made a bad choice" to "Please, take my money, Hardee's."

It was a classic case of price vs. value. On the surface, the price seemed expensive. However, once I was able to rationally compare the price to the value, it felt fair.....more than fair.

For as often as I write about the importance of always comparing cost vs. value, I almost fell into the trap of judging something solely based on price. That delicious cheeseburger was a fantastic reminder to always keep this concept in perspective.

It's a small and silly example, but that cheeseburger is a great metaphor for our day-to-day lives. We come and go, making decision after decision. If we're not careful, we can easily make choices based on price, ignoring the value. I'm guilty of it, and I'm sure you are, too. So, this weekend, as you venture out into the world, always remember to weigh the value as you're making decisions; you'll thank yourself for doing so.

Oh yeah, and maybe swing into Hardee's for a Frisco burger!

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Less Is More

I've found myself gravitating toward the concepts of minimalism over the last few years. When I say I've been gravitating, I mean in spirit.....not in action. I can feel in my soul that my life would improve if I had less stuff, less clutter. I haven't put that feeling into motion just yet, but I've been sitting on this idea for months now.

Over time, I've found myself honing in on certain aspects of my life and drastically streamlining my behavior. Instead of wearing five different pairs of shoes, it's two (but primarily just my main pair of boots). Instead of wearing a number of different watches, it's just one. Instead of meandering through a vast wardrobe, I find myself (to Sarah's chagrin) wearing a handful of items over and over.

There's something evermore appealing about less. When we create a life of less, it feels like more. It's weird to say it that way, but this type of "more" is a byproduct of reducing decision fatigue and clutter. I have so many things going on in life that I wholeheartedly welcome simplification wherever I can find it. I need it. I crave it.

I've also found that I'm tremendously impacted by my environment. If I'm surrounded by a lot of chaos and clutter, I feel chaotic and cluttered. If I'm surrounded by peace and organization, I feel peaceful and organized.

I don't know how far down the minimalism rabbit hole I'll go, but I know going deeper down that road will only benefit me in the long run. I've known this for a while now, but for whatever reason, this feels like the right time to put one foot in front of the other. In some odd way, this feels like a missing link toward living a more meaningful and fulfilling life. I'll keep you apprised as it unfolds, but I thought it would be an interesting topic to put on your radar for consideration.

Can you relate to any of this? Does this resonate with you? I'd be curious to hear your thoughts on this topic.

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You Aren’t For Everyone…And That’s Okay

I'll never forget it. About a year ago, I met with a prospective coaching client who was interested in hiring me to help them with their finances. The consultation went fine, but the real fireworks happened the following week. I sent the couple an e-mail outlining pricing options. I had a lengthy waiting list, but if they are interested in proceeding, I'd be happy to add them to the queue.

The husband responded via e-mail: "Your pricing might be the biggest bunch of horses*** I've ever seen. There's no way I'd ever pay that. I'm surprised anyone does."

Turns out I wasn't for him....and that's okay. I wasn't offended. I didn't get upset. The truth is, I need some people to look at what I offer, what it costs, and to respond with disgust. After all, I already had a waiting list. If we're for everyone, we're actually for no one.

That's the beautiful part about business. We don't need everyone to value us, which is a good thing, because many won't. We can choose to get upset by that, or we can double down on our efforts to pour into those who do value us. There are an estimated 133 million households in the United States. Of that, I only need about 30 to value my coaching services.

Northern Vessel is the same way. I recently spoke with a fellow business owner. He pointed out that, in his opinion, we might be nearing the top end of our growth. He's nervous about our future and believes we've already saturated our exposure (in part because of our recent growth trajectory and in part because of our high prices). The truth? In a metro of 750,000 people, we serve approximately 3,000-4,000 different people each month. That's 1/2 of 1% of the population. Think about that! Having the privilege of serving 1 out of every 200 people in our city makes us an overwhelming success. Northern Vessel isn't for everyone....and that's okay. But when we look at it through a different lens, we realize the upside is practically unlimited.

The same applies to you. You aren't for everyone. Did you recently get rejected by a potential love interest? You weren't for them. Did you recently get turned down for a job? You weren't for them. Did you recently strike out in a pitch at work? You weren't for them. Did someone insult your business? You weren't for them. Did you get turned away by a prospective college? You weren't for them.

It's so easy to get bogged down by all the "no's" and forget about the "yes's." When we do that, we inadvertently focus more of our attention on the people who aren't for us than the people who are.

Whoever you are and whatever you're about to do today, you aren't for everyone. Some people will roll their eyes at you or disregard what you have to offer. It sucks, but you aren't for everyone.....and that's okay.

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Impact, Not Features

I was talking to a friend about her business. She has a unique business model and sells an even more unique product. On the surface, it's not really my jam. I'm not particularly interested in this field, and it doesn't resonate with me on any emotional level. However, my role wasn't to love her product, but rather to add value to her business in helping her see things more clearly. 

I asked her to explain the product. She began sharing about all the features and what a customer would get for the money. Interesting, indeed, but how much does it cost? When she told me the price, I immediately grimaced. Ouch, that feels expensive! I asked her to shift gears. Instead of telling me what a customer would get, I wanted her to explain how it would impact someone's life. Oh, now I was interested! She shared some really interesting perspectives about how a customer's life would improve because of this product. Then, she added, "And they will be able to use it for the rest of their lives." 

In that moment, her product's questionable price felt like the world's biggest bargain. You mean to tell me that for only $____, my life will be positively impacted in XYZ ways and it will be so for the rest of my life?!?!? Sold! Where do I sign up? I was hooked. In just five minutes, this went from a product I have no genuine interest in to one I NEED in my life. I’m completely enthralled by what she’s doing!

If you're a business owner, take note of this paradigm shift. However, I don't want to expound on this from a seller's perspective. Instead, I want to flip the script and focus on the buyer's experience. As consumers, we too often get bogged down by the features and benefits of a product. We look at the price and compare it to the features, then walk away. If we were wise, we would instead look at products and services through the lens of impact. 

How will this product or service impact my life? What difference will it make in my journey? How will it make my life easier? How will it make me more productive? How will it improve my health? How will it increase my longevity? What joy will it add to my day-to-day life? 

My experience is that when we look at prospective purchases through this lens, it completely transforms how we measure cost/benefit. What might have otherwise felt expensive can quickly become a bargain. Conversely, what might have otherwise felt cheap can quickly become a ripoff. 

I feel like most of my personal purchases fall into what culture would classify as "wasteful." However, each one is specifically curated to maximize the impact on my life. I don't buy much for myself, but when I do, the value it adds to my life far outweighs the cost.....even if the cost might seem higher. 

As consumers, we should focus far more on impact, and much less on features. If we can make that mental shift, we can begin playing an entirely different game. 

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This Is Life

Life isn't awesome because it's full of rainbows and sunshine. Life is awesome because it's awesome, warts and all. Social media is notorious for portraying everyone else's lives as perfect. The perfect marriage. The perfect kids. The perfect clothes. The perfect house. The perfect car. The perfect trips. It's all a facade, though. It's a curation of people's highlight reels. Underneath the mask of perfection is real life. Pain. Stress. Tension. Struggle. Loss. Brokenness. This is life. These things don't make life less awesome, but rather, they are what make life so awesome.

For the record, I'm not some masochist who revels in pain and suffering. Instead, what I see more times than not, is that pain is where the beauty comes from. Pain is oftentimes the trigger for some of the most powerful and profound moments of our lives. Having to endure the pain is what makes the sweet moments that much sweeter.

I've vaguely alluded to this story a few times in the past few months, but it wasn't my story to tell. Today, fortunately, I get to let them tell it themselves. Below is a short video that shares the story of one of my friends/clients. It's such a tragic story, yet is simultaneously the most beautiful story. I tear up even as I write this. If you only engage with one thing I post all month, please make it this powerful five-minute video.

I have no idea what the future holds for this family, but this tragic event will no doubt play a meaningful role in what happens next. I can already testify that much good has already come from this, and you get a glimpse of it in this video. This is life. It's full of joy, sorrow, love, pain, gratitude, suffering, and generosity. It doesn't make for a sexy and jealousy-worthy social media feed, but it's real; it's genuine. If I were a betting man, I’d bet my life savings that all four members of this family use this experience to make a positive impact on others, and probably change the world along the way. I’m humbled by their courage, perseverance, and positivity. They are better people than me, and I admire them so much.

Many of you are hurting today. Many of you are suffering in silence. Many of you are dealing with something that you have no idea how you'll get through. I'm so sorry. It's what makes life so hard, but at the same time, it's what makes life so beautiful. What you see on social media each day isn't real. This is real. This is life. You got this.

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Depends

Let's play a little trivia. In your opinion, which of the following people is the most successful?

• CEO of a medium-sized company

• High school teacher

• Owner of a well-known local company

• Barista at a coffee shop

• HVAC technician

• Stay-at-home mom

• Middle management in a corporate setting

• NFL player

Do you have a strong opinion on this? Which one is more successful? Or, if you need a little wiggle room, which few are the most successful?

Here's my answer: Depends. Absolutely nothing above gives me any sense of how successful or unsuccessful someone is. Rather, it just tells me what they do for a living.....and to some degree, how much money they make.

This tells me nothing about success, as I don't think success should be defined by status or income. Here's a question I'd ask each of these people: How do you feel about your upcoming day when you wake up in the morning?

• Are you dreading what you're about to do?

• Are you going to merely tolerate what you're about to do?

• Are you excited for what you're about to do?

The answer to that question tells me everything I need to know about how successful a person is. I know CEOs and small business owners who are failures, and I know teachers, baristas, servers, and blue-collar workers who are some of the most successful people I know.

When we wake up each day excited for what's about to happen - not because it's fun, but because it matters - we've already achieved a level of success that 90% of the world would die to have. That's success!

I feel so bad for people when they measure their own success (or the success of those around them) via money, stuff, and status. True success doesn't always look good, but it sure feels good. When we get to wake up and know that what we're about to do is tremendously meaningful, there's no amount of money, stuff, or status that could ever satiate us to that degree.

Outside of my children's faith, there's nothing more important to me as a father than to teach them this principle. I don't care if my kids go to college. I don't care if they make a lot of money. I don't care if they become "successful" in the eyes of the world. My biggest desire for them is that they wake up each day excited for what's about to happen. Not fun work, but meaningful work. Impactful work. Work that allows them to put their head on a pillow each night and know they gave this world all they had to offer today.

That's my definition of success. What's yours?

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Reverse Engineering Your Obituary

Several prominent people in my life have passed away in the past month. Some I knew well, and others I only knew from a distance. Regardless of my proximity to them, though, they influenced my life in some way. It was a bit surreal reading the obituaries of these folks. It's a weird text to read about people we assume will always be with us. It's a stark reminder of how the end of our lives will be here soon enough.

What will your obituary say? What do you want your obituary to say? I've thought about this topic far too much over the years. Wanna hear about a morbid (yet cool) idea? Try writing your own obituary. Seriously. Someone once asked me to perform this gory task. Write my own obituary as if I'm dead. I found this exercise to be cathartic, but productive. It forced me to really think about how I want to be remembered when I'm gone.

Reading our own obituary is like skipping to the last page of a good book. You see how the story ends, but you don't know how the character got there. And if our obituary is the last page of the story, today is the first page; everything in between is yet to be written.

Here's what struck me about this exercise. If I know what the last page of the story says and what the first page says, I get to be the author of everything in between. The only way to properly author the rest of the story is to reverse engineer the ending. If we're serious about the words we wrote in our obituary, we need to work our way backwards to ensure we get to that place between now and our last breath.

If we want to be known as a loving person, we ought to do loving things.

If we want to be known as a generous person, we ought to be generous.

If we want to be known as great parents, we ought to do things that make us great parents.

I have so much more to say about this topic, including possibly sharing my obituary. But today, I want to leave space for this idea to breathe and allow people to ponder this in their own lives. To be continued.....

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The Cost of Being Human

I received dozens of messages on the heels of my recent credit card article. In the post, I highlighted how 46% of credit card holders (approximately 100 million people in America) don't pay off their balance every month. In other words, nearly half of the people who use credit cards carry debt due to the use of said credit cards. This is a pretty shocking statistic considering every single person who uses a credit card claims they never carry a balance.

I have to admit, though, that if 46% of people carry a credit card balance, it means that 54% of people don't carry a credit card balance. If you live in this camp, chances are you're more than happy to throw that fact in my face right about now. I've written about this topic before and podcasted extensively about it, but there's a sneaky little behavioral science quirk that plays a bigger role in our lives than we'd like to admit.

Even if we never pay a single penny of interest or carry a balance from month to month, we're still subject to the psychological consequences of disconnecting the purchase from the payment. When we buy something today that we don't actually pay for until upwards of a month from now, it impairs our decision-making. This is a scientifically proven concept. In fact, studies have shown that we spend 10%-30% more when using a credit card than we would have if we used cash. Further, we're more apt to make purchases that we wouldn't have made at all. Ouch!

Here's an interesting note I received from a blog reader who has successfully managed to use a credit card for many decades without carrying a balance or accruing any interest:

"I always thought I was using our one credit card responsibly because we paid it off every month. That is, until my wise daughter suggested I look at my list of credit card purchases and see how many I would have made if I had to pay cash for them. I realized I made a lot more impulsive purchases when I use a credit card, even though I never carry over a balance from month to month."

This. This right here. She's so, so right. I applaud her humility and vulnerability in this statement. You know how I know it's true? She's human, and we humans have this psychological quirk. That doesn't mean we're dumb or irresponsible......we're human. It doesn't mean we're being reckless or foolish.....we're human.

I'm not mad at people for using credit cards. I don't look down upon them. Yes, people can still be successful when using them. At the same time, my mission here is to open people's eyes to the unseen costs and hidden psychological forces of utilizing this little piece of plastic technology. Nothing is free, as they say.

I, for one, will continue to live a life free from the behavioral and financial consequences of credit cards, and I'd encourage you to do the same. Either way, press on and have a great weekend!

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Three Years?!?!

This blog turns three years old today. Three years!?!? It's hard to believe I've posted for nearly 1,100 consecutive days. That first post was sent to a handful of people, and three years later, we have nearly 1,000 daily readers.

As I reflect on the journey, I thought it would be fun to answer some of the most common questions I receive about The Daily Meaning:

"Do you ever run out of ideas?"

• No. In fact, the longer I've done this, the more ideas I come up with. At any given point in time, I'm bouncing around 5-10 different writing ideas in my brain.

"Are there ever days you don't want to write?"

• Occasionally, which usually strike when I'm tired or stressed. Even when I don't have the mojo to write, it feels therapeutic to think through an idea and get it onto paper.

"Why do you spend so much time doing something that drives zero revenue?"

• This is one of the biggest blessings of my life, for a few reasons. First, it has opened the door to so many new and fun relationships. I cherish every interaction I have with readers, and some of those interactions have blossomed into friendships. Second, serving people and adding value to their lives is compensation in and of itself. We are called to serve others, and this is one of the ways I'm honored to serve. Third, it's a true joy to practice the art of writing.

"How long do you plan to keep writing daily?"

• As long as I'm mentally and physically able. Sincerely, it's such a blessing in my life.

"Are you ever going to write about other topics, like politics and current events?"

• People don't follow me for political commentary. That's not where my trust has been earned. As much fun as it would be to spout off on all sorts of random topics, I believe I can add the most value to people's lives by sticking to the intersection of work, money, and meaning.

"Do you think I should start my own blog?"

• Heck yeah! It will rock your world and change you from the inside out. This doesn't apply just to blogs, either. Start that podcast. Write that book. Record that song. Paint that canvas. Just create......and ship it to the world. It will add a richness unlike anything you can fathom.

"What's your end goal?"

• I want to make an impact on this world, both while I'm here and long after I'm gone. If this blog can serve as one avenue to make a difference, awesome! If even just one person is positively impacted by any given day's post, it was a win!

"Knowing what you now know, what would you do differently if you had a chance?"

• I would have started earlier. If I could wave my magic wand and get a do-over, I would have started this daily blog 1 year, 5 years, 10 years, or 20 years earlier. I so badly wish I could go back and read about how 24-year-old Travis perceived the world.

"I don't have ideas like you do."

• Yes, you do, you just don't realize it yet. Life is nothing but ideas, inspiration, and content. Once you decide you're here to create, you'll find inspiration in everything.

Thank you so much for taking the time to read and engage with me these past three years. I never take that for granted, and I hope to continue earning the opportunity to add value to your life in the years to come!

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Running Out of Excuses

Twenty years ago, it seemed like the entire world was a barrier to entry. Lines of communication were closed (or unknown), information was locked (or expensive), and tools were available to only those with particular access.

Today, however, the world looks different. We can pull a device out of our pocket and have immediate access to almost every person on the planet, some of the best information in the world is free, and tools are abundant.

In just the past 24 hours, here's what I was able to do at zero cost:

• Reached out to a major celebrity via IG to ask for a moment of their time.

• Watched a YouTube video about how to fix something on my car.

• Downloaded and played an audiobook for my kids at bedtime.

• Found a free Excel tool that will help me solve a fairly complex problem I'm helping a client battle.

• Received some tax insights from ChatGPT ahead of a conversation I'll be having with my accountant.

We're running out of excuses. The barriers to entry are shrinking. The cost of doing business is eroding. The gatekeepers are dying. The communication gaps are closing. "I don't know how to do that" is an excuse that carries far less water than it used to.

I'm watching creative and motivated people all around me build meaningful and sustainable businesses with little to no cost. They simply have no excuses.....and they don't want any.

I don't come from the YouTube generation, but I learned a valuable lesson from my business partner, Cole, a few years ago while we officed together. Every time he got stumped, he simply opened YouTube and searched his question. Within five seconds, he was watching a video that addressed his exact question. Equipment issue? YouTube. QuickBooks confusion? YouTube. Marketing predicament? YouTube. A lack of communication skills? YouTube. He was a kid with big dreams, and YouTube was his playground.

We're running out of excuses. Part of me hates this, as it gives me nowhere to hide. If I'm perpetually stuck on something, that's on me. Everything I need to succeed in xyz area of my life/business is at my fingertips for little to no cost. I kinda liked it better when I could just make an excuse for not doing something. Today, though, it's put up or shut up. The days of excuses are passing us by.

Despite part of me hating this, the other part of me looks at this and says to myself, "There's nothing that can stop us!" If that's true, what are we waiting for?!?! We're running out of excuses, so we might as well get creative and put our foot on the gas.

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