The Daily Meaning

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Travis Shelton 7/13/23 Travis Shelton 7/13/23

You Don't Know Until You Know

Several years ago, I was listening to an Adam Carolla podcast when a caller asked an interesting question. This was shortly after Adam had released his second documentary film. To paraphrase, the caller asked, "How did you know how to make a documentary?" Adam's response was simple, but profound. "I didn't know how to make a documentary until I made a documentary. Then I knew how to make a documentary."

Travis Shelton 6/9/23 Travis Shelton 6/9/23

My Small Business Doesn’t Deserve Your Business

As anticipated, I’ve taken a fair amount of heat for my posts about small businesses (HERE and HERE). Perhaps they missed the preface where I clarified that I, myself, am a small business owner. My family’s survival rests solely on the fate of my small businesses. So when someone calls me a “big box retail shill”, it’s a bit confusing. Oh well, it comes with the territory.

Travis Shelton 5/31/23 Travis Shelton 5/31/23

How Do We Define Value?

In yesterday’s post, I made the argument we shouldn’t “support” small businesses, as that connotation “smells of pity, condescension, obligation, and guilt.” As expected, I quickly received a lot of feedback on this post. One such piece of feedback was from my friend Mike (yes, this Mike). Mike let me know he partially agreed and partially disagreed with my post.

Travis Shelton 5/30/23 Travis Shelton 5/30/23

Don't "Support" Small Businesses

Before I begin, I’d like to remind you I’m deeply invested and exceptionally fond of small businesses. My family’s livelihood is tied to my small business, I’m a part owner of a few other small businesses, and many of my clients are small businesses. So when you read my next sentence, I want you to know I say it with the utmost respect in mind.

Travis Shelton 4/14/23 Travis Shelton 4/14/23

The Chicken and Egg of Hospitality

Yesterday, I woke up to the pleasant surprise of my friend TJ having an op-ep published in the Des Moines Register. In it, he makes a case for genuine, servant-hearted hospitality. Not service, but hospitality. This is a topic that’s near and dear to TJ’s heart. I know this because I talk to him maybe 4-6 times per week and it comes up in approximately 100% of our conversations. It’s at the core of everything he does as a business owner (and as a person, frankly).

Travis Shelton 3/27/23 Travis Shelton 3/27/23

To Be Or Not To Be (Your Own Boss)

Yesterday, an interesting and unexpected topic came up in my high school money class. A few students mentioned wanting to someday start their own businesses. This is when another student made a few counter-cultural comments. She expressed her confusion about why so many people want to run their own businesses, citing their typical lack of enjoyment and lack of skillsets in the area of actually running the business. Many students were quick to defend the be-your-own-boss concept, citing freedom and control as primary reasons.

Travis Shelton 3/15/23 Travis Shelton 3/15/23

Upending Our Lives

In a light-hearted text exchange with a friend, he suggested I write a blog post about “not stressing out while trying to upend our lives.” I think that comment may have been rhetorical, but you get a post anyway! When we take the road less traveled, abandon comfort, and risk all that we perceive as normal, stress is sure to follow. I can’t even explain the amount of stress I’ve experienced since leaving my prior career. The bills will be paid this month, but what about next month? What about the month after that? I have a bunch of client contracts expiring soon……will they keep me around or move on? Will Northern Vessel continue to perform at a high level? When will the next paid speaking gig come? Will anyone want to sponsor our podcast? Yeah, this stuff is EXTREMELY stressful.

Travis Shelton 2/18/23 Travis Shelton 2/18/23

Try, Try, Try Again

One of the primary drivers of my partnering with Northern Vessel and becoming a part owner was the business plan to launch of weekly bottle subscription service. Through our proprietary app, people could subscribe to a recurring monthly membership that would provide them with one 64-ounce bottle of our signature cold brew latte each week. I knew this idea was gold, and I was willing to invest my time and money into it.

Travis Shelton 12/21/22 Travis Shelton 12/21/22

This Is Pointless

I recently became a partner in a start-up coffee company, Northern Vessel. Today marks the one-month anniversary of our brick-and-mortar opening. By any metric or measurement, the most appropriate way to describe the results of the last month is, well, meteoric. It’s been far greater than we could have ever imagined, and for that we’re grateful.

Travis Shelton 6/1/20 Travis Shelton 6/1/20

Here's to the Next 49 Years

The Daily Meaning

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“Your daily blog posts have become a great part of my morning routine, waking up and reading your posts challenge me to reflect on something that matters in my life or view something from a different perspective.”

"Love starting my morning with a daily dose of positivity or perspective!"