This all leads me to a coaching meeting last night. I was meeting with a young business owner who desires to adequately and properly track his cashflows. There are a lot of tips, tricks, and tools I could have given him, but I had one simple, but powerful piece of advice. "Don't cross the streams!"

This is a conversation I have with many of my clients. Whatever their respective industry is, I challenge them to "just do the opposite." The natural response is, "This is how it's done." That may be true, but it doesn't mean it's the best way.

I'll continue not to name names, but here's a little insight. Whatever business you think I'm talking about, you're right. Deep down, you know who they are. Maybe not the exact one, but you know exactly who they are in your own world. My opinion isn't important, but yours is.

I'm thinking about a local business. You may know this business, but if not, you most certainly know one like it. They sell a good product, but they are struggling. The odd part is they don't understand why they are struggling. It's a head-scratcher to them. It's complete self-unawareness, and I'll explain why.