I want to share one particular comment I received from a close-ish friend. This friend is a fellow finance guy. He's brilliant and has carved a name for himself in the world of finance and investing. Here's what he told me, "That whole thing seems like a waste of resources." Oh really? Tell me more.

Yesterday, shortly after publishing the blog, I received terrible news. It felt like a bad dream—deja vu, but the worst kind. A group of people stole a car and barrelled into our Northern Vessel storefront.....again.

I remember asking myself, "What would I do if I could wave my magic wand and get a do-over?" I obviously didn't have a Delorian, so going back in time wasn't an option (plus it would have been a bummer to destroy the space-time continum.....Doc Brown warned me of such shenanigans).

We humans have many ways to cover up what's really happening behind the curtain. We can mask the truth with our words, our voice's tone or pitch, or even our gestures. But the eyes never lie.

I had some suspicions about why people might have unsubscribed that day, but with all the self-talk polluting my brain, I decided to seek outside counsel. I contacted a few friends and asked for their perspectives.

Confession: I'm obsessed with subways. As a kid who grew up in a small farm town, the mere idea of a subway blew my mind. We board a secret train and are violently propelled through a hidden underground tunnel through a labyrinth of routes, intersections, and stations. It mesmerized me then….and still does!