The Daily Meaning

Take your mornings to the next level with a daily dose of perspective and encouragement to start your day off right. Sign-up for a free, short-form blog delivered to your inbox each morning, 7 days per week. Some days we talk about money, but usually not. We believe you’ll take away something valuable to help you on your journey. Sign up to join the hundreds of people who read Travis’s blog each morning.

“Your daily blog posts have become a great part of my morning routine, waking up and reading your posts challenge me to reflect on something that matters in my life or view something from a different perspective.”
"Love starting my morning with a daily dose of positivity or perspective!"

Daily Meaning Reader

Travis Shelton 11/2/24 Travis Shelton 11/2/24

Story Behind the Story

Take my new friend. On the surface, he's uber-successful, extremely talented, hard-working, and accomplished. The kind of person you want to be more like. All of that was true, by the way.....that's the story. What about the story behind the story?

Travis Shelton 11/1/24 Travis Shelton 11/1/24

None of Us Really Know What We're Doing

I hadn't actually thought about that until it escaped my mouth, but it's so true! Business owners know nothing....until they know something.

Travis Shelton 10/31/24 Travis Shelton 10/31/24

Respecting Younger You

There's a lot to be learned from this story. It's a story of entitlement, ownership, personal responsibility, and cause and effect.

Travis Shelton 10/28/24 Travis Shelton 10/28/24

What It’s Really About

A friend recently shared that he occasionally forwards my blog posts to his wife, encouraging her to sign up. But she's not one to care much about reading a daily money blog. Eventually, she relented and signed up, which I'm assuming was so she wouldn't have to listen to him talk about it anymore. My friend's recent feedback: "She likes it because it's not always about money!"

Travis Shelton 10/20/24 Travis Shelton 10/20/24

Sear It In

Amidst the pandamonium, I leaned over to TJ and suggested that this might be Finn and Pax's first seared-in sports moment. A moment they might someday tell their own kids about. The type of moment that will ultimately get stored away in their core memories.

Travis Shelton 10/17/24 Travis Shelton 10/17/24

The Awakening

Ultimately, upon reflecting on his own life and the decisions he made, here's where he landed: "I got everything I ever thought I wanted, then realized it's all crap."

Travis Shelton 10/13/24 Travis Shelton 10/13/24

Ouch and Joy

Travis Shelton 10/12/24 Travis Shelton 10/12/24

The Memory Paradox

There's a paradox with memories, though. Memories don't actually cost anything. Spending money isn't a prerequisite for creating memories. Now, if you want to create memories at an amusement park or concert, then yes, it will cost something. But spending money isn't what makes a memory.

Travis Shelton 10/11/24 Travis Shelton 10/11/24

All Shapes and Sizes

Right on cue! I received an extremely harsh message from an acquaintance after yesterday's post. For context, I shared a short but powerful testimonial from a friend who decided to pursue work that matters. In her particular situation, that work involved starting her own small business. I won't reveal all the expletive details from yesterday's criticism, but here's one sentence that sums up their perspective of yesterday's post: "Not everyone can just quit their job and start a business."

Travis Shelton 10/10/24 Travis Shelton 10/10/24

She’s Far-Fetched, Too

"After I was laid off, I chose to walk away from misery and do something really scary. I walked away from a comfortable 6 figure salary to maybe try to find some happiness. I knew in my head and heart that it could be out there somewhere - I just had to do really hard things to find it. Do I wish I had a bigger bank account? Sure. And maybe someday this business will allow a bit more flexibility and perhaps a vacation out of state (ha), but I'm not willing to give up the freedom and happiness I have every single day for more money in my pocket. I was miserable back then and I refuse to do that again."

Travis Shelton 10/9/24 Travis Shelton 10/9/24

I’m No Swiftie, But…

I'm no Swiftie, but I watched ESPN's Monday Night Football pre-game show last night with great anticipation. I was dying for the moment when they would show Taylor Swift walking into Arrowhead Stadium to watch her boyfriend, Travis Kelce. It was so worth the wait when the payoff finally happened. That moment made my entire night!

Travis Shelton 10/8/24 Travis Shelton 10/8/24

Broken Bones and Torn ACLs

I began a seemingly innocent client relationship about a year ago. It was a young couple making good money and generally having much success. They brought me into their lives to shift them into an entirely new gear. The goal was to go from good to great. Then, life happened. Within a short time span, this couple experienced significant turmoil. Pain and suffering, followed by pain and suffering, followed by more pain and suffering. It was almost laughable how brutally life crushed them.

Travis Shelton 10/7/24 Travis Shelton 10/7/24

More Begets More

More begets more. More is the gateway drug to more. The moment we pursue more, we encounter the slippery slope of materialism. It's intoxicating; it's alluring.

Travis Shelton 10/5/24 Travis Shelton 10/5/24

Ruin vs. Waste

"Most of us aren't at risk of ruining our life. Most of us are at risk of wasting it."

Travis Shelton 10/2/24 Travis Shelton 10/2/24

I Just Wanna Play Football

I often reflect on a particular conversation I had years ago with a bunch of my high school youth group kids. I don't remember the overarching topic of the conversation, but I pulled out a normal-to-me question: "What do you want to do when you're an adult?"

Travis Shelton 10/1/24 Travis Shelton 10/1/24

Yes

We just wrapped up two days of amazing meetings at a rustic lodge about two hours outside Ulaanbaatar, Mongolia. My head is spnning. As I attempt to write today's piece, all I can think about is the word "yes."

Travis Shelton 9/30/24 Travis Shelton 9/30/24

Be the Worst Person In the Room

I intentionally chose a provocative title for today's piece, but it's sincerely how I feel. It's an alternative way to view the old moniker: "You become the average of the five people you spend the most time with." These last few days, I've spent time with countless people who have made far more impact, have a much grander vision, and have made much deeper sacrifices in their journeys than I can ever imagine.

Travis Shelton 9/28/24 Travis Shelton 9/28/24

Slivers of Light in the Darkness

It's been 24 hours since I wrote yesterday's blog, meaning I should be enjoying the sights and sounds of Mongolia by now. That's not my reality, though. Instead, I'm sitting at the same table in the Chicago airport where I wrote yesterday's piece.

Travis Shelton 9/27/24 Travis Shelton 9/27/24

When In Rome

I love the expression "When in Rome." It encapsulates my perspective of and approach to travel. The moment I depart Chicago, I will set my Midwest American culture, norms, and preferences aside and embrace the culture I'm entering.

Travis Shelton 9/21/24 Travis Shelton 9/21/24

Hop Into My DeLorean

Not long ago, I was having lunch with a former youth group kid. He's nearly 30 years old now, diving head-first into life. Career, marriage, ministry, babies....all the good stuff. Amidst that conversation, I uttered the words, "Man, what I would give to go back to being 30!!!!"

The Daily Meaning

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“Your daily blog posts have become a great part of my morning routine, waking up and reading your posts challenge me to reflect on something that matters in my life or view something from a different perspective.”

"Love starting my morning with a daily dose of positivity or perspective!"