The Daily Meaning

Take your mornings to the next level with a daily dose of perspective and encouragement to start your day off right. Sign-up for a free, short-form blog delivered to your inbox each morning, 7 days per week. Some days we talk about money, but usually not. We believe you’ll take away something valuable to help you on your journey. Sign up to join the hundreds of people who read Travis’s blog each morning.

“Your daily blog posts have become a great part of my morning routine, waking up and reading your posts challenge me to reflect on something that matters in my life or view something from a different perspective.”
"Love starting my morning with a daily dose of positivity or perspective!"

Daily Meaning Reader

Travis Shelton 6/28/24 Travis Shelton 6/28/24

Multiplication, Not Addition

Generosity isn't addition. When we give, it's not making a dollar-for-dollar, hour-for-hour, or act-to-act impact. It multiplies. It transcends the original gift, oftentimes spiraling into something much, much bigger than initially intended.

Travis Shelton 6/27/24 Travis Shelton 6/27/24

Humility Is a Powerful Tool

This family had two vehicles. One was a large SUV (the wife's vehicle), and the other was a truck (the husband's vehicle). The wife's vehicle had a $442 monthly payment, and the husband's had an $812 monthly payment. These payments, combined with several other factors, resulted in significant financial stress due to a shrinking margin caused by inflation. They were hurting! Their marriage was hurting!

Travis Shelton 6/26/24 Travis Shelton 6/26/24

The Clamps Are Tightening

Do you ever feel like you make good enough money and manage it well, yet there's simply no margin in your financial life? If so, you aren't alone. Millions of families in this country are experiencing this phenomenon.

Travis Shelton 6/25/24 Travis Shelton 6/25/24

Stumbling Into Memories

Yes, I was tired. Yes, I was hoping to take it easy. Yes, I had work to do. Yes, the heat index was 112 degrees. Yes, I had an early wake-up time the next morning. But when we stumble into memories, we must seize them!

Travis Shelton 6/24/24 Travis Shelton 6/24/24

But at What Cost?

It's not a matter of IF we will get bit by the jealousy bug, but WHEN. It's going to happen. As such, we must be ready to face it head-on. That's where the "but at what cost?" question can be so handy.

Travis Shelton 6/23/24 Travis Shelton 6/23/24

Sucker For a Vanilla Dish

If we were wise, we would take inventory of all the things we invest our money and time into and assess how much value we're receiving for the cost.

Travis Shelton 6/22/24 Travis Shelton 6/22/24

It’s Just 22 Words

“We are born with nothing, and we die with nothing, yet we spend our lives trying to accumulate as much as possible.”

Travis Shelton 6/21/24 Travis Shelton 6/21/24

Sometimes Dreams Change

She's living the ideal life she has always wanted, yet she'sexperiencing this silent, behind-the-scenes misery. Do you know the other emotion she's feeling? Guilt. The guilt of getting exactly what she wanted, but now being discontent.

Travis Shelton 6/20/24 Travis Shelton 6/20/24

Putting THEIR Money Where MY Mouth Is

One of my clients recently received an unexpected $2,000 (after-tax) bonus. Excited about this newfound money, they quickly commenced negotiations about where this money should go. There were several options on the table.

Travis Shelton 6/19/24 Travis Shelton 6/19/24

When Our Possessions Possess Us

In the hours that followed, I pondered this weird response. Here's where I landed: I possess my possessions, not the other way around. It's just a car—just a thing. A handful of years from now, it will be in a landfill, a distant memory.

Travis Shelton 6/18/24 Travis Shelton 6/18/24

Never-Ending Highlight Reels

What we see on social media isn't real life. It's a tiny sliver of real life, carefully curated and ever-so-intentionally massaged to suit the palette of an outside audience. It's posted primarily to generate a specific feeling or response.

Travis Shelton 6/17/24 Travis Shelton 6/17/24

5-Star Dining at a 2-Star Establishment

While I love a 5-star restaurant as much as the next person, not all meals need to be profound. Sometimes, it's just about creating memories over some simple food. The food was just that: simple. However, we had a blast together, and everyone walked out happy and full.

Travis Shelton 6/16/24 Travis Shelton 6/16/24

Today’s a Great Day For a Check Mark

One of my seven-year-olds, Finn, recently handed me a piece of paper. It was a list of items with little squares to the left of them. "What's this, bud?" "This is my bucket list." Uhhhhhh, my seven-year-old has a bucket list?

Travis Shelton 6/15/24 Travis Shelton 6/15/24

The Arms Race of Materialism

We have an arms race on our hands. It's a sexy, intoxicating endeavor: the violently aggressive pursuit of more. Bigger houses, newer cars, grander trips, trendier clothes. More, more, more. The problem with more is that every time we get more, more is still more. Ironically, it's an unwinnable race.

Travis Shelton 6/14/24 Travis Shelton 6/14/24

Adding Plates to the Other Side

My goal wasn't to diminish or demean the role of saving, but rather try to redeem the value and dignity of spending and giving in a culture that ridicules them. I wanted to lift two up, not push one down.

Travis Shelton 6/13/24 Travis Shelton 6/13/24

I Wasn't Going to Step Over That Cob

Though it's been nearly a month, I'm still thinking about the "Don't step over cobs looking for cobs" quote from my friend Bobbi. That idea hit me hard, and it's been brewing under the surface of my life ever since. And last night, it came out in a very meaningful way.

Travis Shelton 6/12/24 Travis Shelton 6/12/24

Leading Kids to (Financial) Hoarding

Do you see a theme? Guilt and shame. Not intentionally, usually. Slowly but surely, we're chipping away at their hearts for spending and generosity. We're trying to help them be "responsible" with money, but what we're really doing is grooming our kids to financially hoard. Get more. Have more. Build wealth. Become "independent.”

Travis Shelton 6/11/24 Travis Shelton 6/11/24

Excellence Isn’t Optional

I'm a broken record on this one. We business owners don't deserve anyone's support. Instead, we must earn the right to serve someone, then through delivered excellence, re-earn the right to serve them again. And if we've been excellent enough, they might tell someone else about us. Then repeat.

Travis Shelton 6/10/24 Travis Shelton 6/10/24

Suffer Now or Suffer (More) Later

Can we be honest? It's hard to watch our kids learn hard lessons. To watch them suffer, hurt, and face the consequences of their actions. We love our kids, and our instinct is to protect them from pain. With that said, we have two options: watch them suffer when they are young (when we're there to help them navigate and grow), or watch them suffer in adulthood (when the stakes are higher, the consequences steeper, and we're not there to save them).

Travis Shelton 6/9/24 Travis Shelton 6/9/24

Sobering Reminders

Gratitude is the only word that makes sense to me. When we look at the world through the lens of gratitude, there's no other option than to be positive and optimistic.....even when dealing with immense pain.

The Daily Meaning

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“Your daily blog posts have become a great part of my morning routine, waking up and reading your posts challenge me to reflect on something that matters in my life or view something from a different perspective.”

"Love starting my morning with a daily dose of positivity or perspective!"