The Daily Meaning

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Travis Shelton 6/23/25 Travis Shelton 6/23/25

It’s Not Fair

Pax was visibly shaken after watching Tyrese Haliburton go down early in game 7 last night. Haliburton, a former Cyclone and clearly the most clutch player in this year's NBA Playoffs, was lying on the floor in agonizing pain after tearing his Achilles. He immediately knew he was done (plus next season as well). In that moment, the Pacers' chance of winning a title essentially evaporated.

Travis Shelton 6/21/25 Travis Shelton 6/21/25

I Don’t Support Him At All

We can pursue support, or we can pursue excellence. Noah never asked for my support; he's too busy trying to be excellent.

Travis Shelton 6/18/25 Travis Shelton 6/18/25

Bohemian Rhapsody and Umbrellas

Work = money = generosity/spending. Repeat.

Travis Shelton 6/16/25 Travis Shelton 6/16/25

It’s Noisy Out There

Travis Shelton 6/15/25 Travis Shelton 6/15/25

More Chapters To Be Written

As with everything in life, there were only two options: 1) Let our new reality destroy us (which it almost did), or 2) Keep moving forward.

Travis Shelton 6/14/25 Travis Shelton 6/14/25

Whole Isn’t Whole

Travis Shelton 6/13/25 Travis Shelton 6/13/25

Destroy the Bar

"Good enough" seems to be the motto of our day, creating a sleepwalking culture where businesses look to the left and look to the right, trying to determine how little effort must be exerted to stay on par with their peers.

Travis Shelton 6/12/25 Travis Shelton 6/12/25

Never a Straight Line

Success is a funny thing. When we watch other people experience wins, it looks like their success is a straight line, up and to the right. However, our own personal journey never seems to be the same. It feels more like a jagged stock market chart, with ups, downs, peaks, valleys.....and more valleys. It feels anything but "successful."

Travis Shelton 6/11/25 Travis Shelton 6/11/25

Knowing Your Worth

Most of us far undervalue ourselves....especially small business owners.

Travis Shelton 6/4/25 Travis Shelton 6/4/25

Never As Good As We Believe

At the same time, however, we encountered and discovered gut-wrenching problems that knocked us down a peg or two on the ego scale. This is a universal principle I firmly believe in: No matter how good we might think we're doing, we're never as good as we believe. Danger lurks behind every corner, and our successes often mask the warts.

Travis Shelton 6/3/25 Travis Shelton 6/3/25

Four and a Quarter

It's easy to look at that number - $4.25/hour - and laugh. It was so little, especially after taxes were withheld. However, it might as well have been a million dollars for a 15-year-old kid trying to save money for his first car.

Travis Shelton 5/25/25 Travis Shelton 5/25/25

One Round At a Time

Then, in a fun little twist of fate, he was met by Antonio, one of our newest baristas. Since we aren't a normal coffee shop, Antonio isn't a normal barista. Antonio is a 6'9" undefeated professional heavyweight boxer. He's a beast.

Travis Shelton 5/24/25 Travis Shelton 5/24/25

Happy Anniversary, Wall!

Yesterday was the first and only one-year anniversary of not having a car crash through our shop's walls. We've been open for nearly three years, and until yesterday, we've never gone 12 months without having our space devastated by a speeding vehicle.

Travis Shelton 5/20/25 Travis Shelton 5/20/25

A Terrible Daughter

You can't have excellence without standards, and you can't have growth without excellence. Standards > Excellence > Growth. Therefore, everything begins with standards.

Travis Shelton 5/19/25 Travis Shelton 5/19/25

Taking the Beans For Granted

Have you ever wondered why coffee is so expensive? Yeah, me too! The cost of buying a small bag of quality beans feels exceedingly high. However, after what I experienced yesterday, I'm beginning to wonder why coffee is so cheap.